Today, Sebastian Pole discusses the importance of sustainable practices in the herbal sourcing and growing industry. Sebastian emphasizes the vital need for practitioners to be informed about the origins of their herbs, understanding where and how they are grown, and who cultivates them. He discusses the ethical considerations of sourcing, focusing on the importance of responsible harvesting practices that protect plant species from overharvesting and potential extinction. Sebastian also shares how ethical sourcing impacts the quality and efficacy of herbal products, encouraging practitioners to align their practices with sustainable values that respect both the environment, and the communities involved in herbal cultivation. This conversation highlights the role practitioners can play in fostering a more sustainable herbal industry and preserving these precious resources for future generations.

Be sure to check out Sebastian's Website 'Herb Reality' - A voice for herbal medicine

https://www.herbalreality.com/

Bio: Sebastian Pole is a registered member of the Ayurvedic Professionals Association, Register of Chinese Herbal Medicine and a Fellow of the Unified Register of Herbal Practitioners. Sebastian is qualified as a herbalist with the aim of using the principles of Ayurveda and the Herbal tradition to help transform health. He has been in clinical practice since 1998.

He co-founded Pukka Herbs in 2001 and is experienced in organic herb growing, practitioner grade quality, and sustainable value chains. Sebastian is a Trustee of the FairWild Foundation, a Director of The Betonica School of Herbal Medicine, and an Advisor to The American Herbal Pharmacopoeia and The Sustainable Herbs Project. In addition, he has created the Herb Reality website where he and other herbalists and health experts are a voice for herbal medicine sharing traditional, scientific and practical insights. Sebastian is on a mission to bring the incredible power of plants into people’s life.