If you're feeling frustrated and overlooked on LinkedIn despite putting in hours of effort into creating content, then you are not alone! Many B2B professionals are experiencing the same struggle, where their posts go unnoticed and fail to generate meaningful engagement or leads. Jess Cook shares her secrets to creating content that surprises to ignite the spark. 

The key moments in this episode are: 00:00:00 - Introduction 00:00:25 - Journey on LinkedIn 00:02:03 - Content for Impact 00:03:48 - Repurposability 00:06:51 - Choosing the Right Channels 00:13:24 - The Old Way vs. the Smarter Approach 00:14:28 - The Importance of Organizing Content 00:15:33 - Balancing Value and "Confetti" Moments 00:19:57 - Going the Extra Mile for Customers 00:26:59 - Conclusion Connect with Jess Cook on LinkedIn - https://www.linkedin.com/in/jesscook-contentmarketing/

ABOUT MICHELLE J RAYMOND

Michelle J Raymond is an international LinkedIn B2B Growth Coach. To continue the conversation, connect with Michelle on LinkedIn and let her know you are part of the community of podcast listeners. 

Michelle J Raymond LinkedIn - https://www.linkedin.com/in/michellejraymond/

B2B Growth Co offers LinkedIn Training for teams to build personal and business brands, as well as a LinkedIn Profile Recharge service for Founders/CEOs. 

Book a free intro call to learn more  - https://calendly.com/michelle-j-raymond/book-an-intro-call-15mins

Social Media for B2B Growth Podcast is a fully accessible podcast. Audio, Video, Transcript and guest details are available on our podcast website - https://socialmediaforb2bgrowthpodcast.com/ Subscribe to our YouTube Channel - https://www.youtube.com/@MichelleJRaymond

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