This week on the show we are joined by John Chao, the CEO of Tresl to talk all things data and how use it to increase revenue from all channels! Nick and John discuss how brands are focusing more on retention and lifecycle subscriptions this year, the importance of having a single source of truth for your data and much more!

You can check them out here:

Tresl website: https://www.tresl.co/?utm_source=podcast&utm_medium=referral&utm_campaign=wws

Segments app: https://apps.shopify.com/segments?utm_source=podcast&utm_medium=referral&utm_campaign=wws

Product Hunt:  https://www.producthunt.com/upcoming/tresl-segments

Rising acquisition costs and the return to in-store shopping have eCommerce marketers double-clicking on their retention strategy. Now more than ever, brands need to focus on lifetime value. Yotpo is proud to announce Yotpo Subscriptions on Shopify, making retention easy and affordable for growing brands. Take 8 minutes, or less, to add a recurring revenue channel to your business. Download Yotpo Subscriptions from the Shopify App Store today  apps.shopify.com/yotpo-subscription

Need help marketing your Shopify store? Reach out to us for a FREE consultation - https://justaskparker.com/

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