Sign up to save your podcasts
Or
Share Sell More With Your LinkedIn Content - Behavioral Science in Marketing
Share to email
Share to Facebook
Share to X
Share to email
Share to Facebook
Share to X
Or
Sell More With Your LinkedIn Content - Behavioral Science in Marketing
In this episode of LinkedIn for B2B Growth Show, host Michelle J Raymond hosts an engaging conversation with the expert Nancy Harhut, author of 'Using Behavioral Science in Marketing, Drive customer action and Loyalty by prompting instinctive responses'.
They discuss several behavioral science principles including 'Reciprocity Principle', 'Social Proof Principle', 'Authority Principle', and 'Rhyme-as-Reason Bias'. Nancy shares insights on how these principles can dramatically enhance marketing strategies, boost B2B buyer confidence, and increase sales.
The key moments in this episode are:00:00 Introduction and Welcome00:12 Guest Introduction: Nancy Harhut00:50 Discussion on Behavioral Science in Marketing02:11 Nancy's Journey into Behavioral Science04:34 The Role of Emotions in B2B Purchasing09:32 The Power of Reciprocity in Business17:49 Leveraging the Social Proof Principle22:11 The Importance of Choice in Buyer Decisions26:07 Utilizing the Authority Principle30:37 Rhyme-as-Reason Bias: A New PerspectiveConnect with Nancy Harhut on LinkedIn - https://www.linkedin.com/in/nancyharhut/
Buy your copy of Nancy's book on Amazon - "Using Behavioral Science in Marketing: Drive Customer Action and Loyalty by Prompting Instinctive Responses"
ABOUT MICHELLE J RAYMOND Michelle J Raymond is an international LinkedIn B2B Growth Coach. To continue the conversation, connect with Michelle on LinkedIn and let her know you are part of the community of podcast listeners. Connect with Michelle J Raymond on LinkedIn - https://www.linkedin.com/in/michellejraymond/ B2B Growth Co offers LinkedIn Training for teams to build personal and business brands and a LinkedIn Profile Recharge service for Founders/CEOs. Book a free intro call to learn more - https://calendly.com/michelle-j-raymond/book-an-intro-call-15mins
Social Media for B2B Growth Podcast is a fully accessible podcast. Audio, Video, Transcript and guest details are available on our podcast website - https://socialmediaforb2bgrowthpodcast.com/ Subscribe to our YouTube Channel - https://www.youtube.com/@MichelleJRaymond
#behavioralscience #b2bmarketing #customerloyalty
View all episodes
By Michelle J Raymond - LinkedIn B2B Expert
4.9
1515 ratings
In this episode of LinkedIn for B2B Growth Show, host Michelle J Raymond hosts an engaging conversation with the expert Nancy Harhut, author of 'Using Behavioral Science in Marketing, Drive customer action and Loyalty by prompting instinctive responses'.
They discuss several behavioral science principles including 'Reciprocity Principle', 'Social Proof Principle', 'Authority Principle', and 'Rhyme-as-Reason Bias'. Nancy shares insights on how these principles can dramatically enhance marketing strategies, boost B2B buyer confidence, and increase sales.
The key moments in this episode are:00:00 Introduction and Welcome00:12 Guest Introduction: Nancy Harhut00:50 Discussion on Behavioral Science in Marketing02:11 Nancy's Journey into Behavioral Science04:34 The Role of Emotions in B2B Purchasing09:32 The Power of Reciprocity in Business17:49 Leveraging the Social Proof Principle22:11 The Importance of Choice in Buyer Decisions26:07 Utilizing the Authority Principle30:37 Rhyme-as-Reason Bias: A New PerspectiveConnect with Nancy Harhut on LinkedIn - https://www.linkedin.com/in/nancyharhut/
Buy your copy of Nancy's book on Amazon - "Using Behavioral Science in Marketing: Drive Customer Action and Loyalty by Prompting Instinctive Responses"
ABOUT MICHELLE J RAYMOND Michelle J Raymond is an international LinkedIn B2B Growth Coach. To continue the conversation, connect with Michelle on LinkedIn and let her know you are part of the community of podcast listeners. Connect with Michelle J Raymond on LinkedIn - https://www.linkedin.com/in/michellejraymond/ B2B Growth Co offers LinkedIn Training for teams to build personal and business brands and a LinkedIn Profile Recharge service for Founders/CEOs. Book a free intro call to learn more - https://calendly.com/michelle-j-raymond/book-an-intro-call-15mins
Social Media for B2B Growth Podcast is a fully accessible podcast. Audio, Video, Transcript and guest details are available on our podcast website - https://socialmediaforb2bgrowthpodcast.com/ Subscribe to our YouTube Channel - https://www.youtube.com/@MichelleJRaymond
#behavioralscience #b2bmarketing #customerloyalty
More shows like Social Media for B2B Growth: LinkedIn Strategies and Tips
View all
The Digital Marketing Podcast
112 Listeners
Social Media Marketing Podcast
1,442 Listeners
The Amy Porterfield Show
4,594 Listeners
Build Your Tribe | Grow Your Business with Social Media
2,612 Listeners
Marketing School - Digital Marketing and Online Marketing Tips
1,259 Listeners
She Means Business Show
312 Listeners
The Futur with Chris Do
852 Listeners
Social Media Marketing Talk Show
83 Listeners
the bossbabe podcast
1,957 Listeners
The Jasmine Star Show
2,578 Listeners
The Exit Five CMO Podcast (Hosted by Dave Gerhardt)
41 Listeners
Marketing Against The Grain
354 Listeners
The LinkedIn™ Branding Show
21 Listeners
Good Content with Shannon McKinstrie
124 Listeners
AI Explored
82 Listeners