We are still getting the persistent talk of A10, the new / upgraded A9 that we should all be optimising for. In this session, I bring back Anthony Lee, Ivelin Demirov and Zack Franklin whom need little introduction when it comes to ranking on Amazon.

On Thursday with Sharon we welcome Sacha Gorelik founder of Sacha Gorelik Copywriting onto the show.

Sacha Gorelik is an anomaly in the Amazon industry. She started as a normal freelancer on Upwork and soon became a sought after copywriter and brand strategist all quite by accident. Somehow she juggles running her small boutique biz while looking after 4 tiny humans.

Although she hates to brag, she’s worked with HUNDREDS of Amazon sellers helping them to increase sales and brand loyalty. Today we’ll be talking about brand personality. What the heck that means, how to find your personality, and why it’s essential for connecting with your customers.

CHRIS SHIPFERLING offers invaluable insight to help sellers and buyers reach their full potential before and during, and after the sale of their business. Chris also serves as the Head of Business Development for Global Wired Advisors, leveraging his background in sales and digital marketing to grow the brand. For the past seven years, he has focused exclusively on high-level consulting for multi-million-dollar omni channel, digitally native, and Amazon-based private label and re-seller brands. Chris is especially adept at finding Client Companies that are poised for sale, guiding them through the initial steps, and preparing them to make the best possible first impression. Chris enjoys working closely with owners throughout the process of selling their business, getting to know them on a personal level so that we can better assist them in realizing their goals.

Today, I will do a tear down and do a reconstruction on a couple of videos, to show you how to get the best bang for your buck, when it comes to producing video content for your Social Media, PPC or product videos. The principles are pretty much the same across the board other than length and target audience. We look at the importance of emotive music, why you should never use a Voiceover Artist and how to build a mini team to get the best video for your budget.

Paulina Masson will talk about special systems that she has created which make her life easier and helped her become more successful in all areas.

Paulina sold her previous SaaS business for 7 figures. She is now building CreatorBooks, a bookkeeping software for Content Creators. Paulina comes from a software development background, with her current focus being on marketing.

Emil is a medical doctor, health coach and entrepreneur. He has developed a programme that helps high performers fulfil their potential through fat loss and health optimisation. He practises what he preaches and lives a healthy lifestyle while travelling the world, running multiple businesses and (most importantly) embracing life and all of it's experiences. He has experimented in the past with the limits of human performance as both a bodybuilder and national strongman competitor and the extremes of nutrition including fasting, veganism and ketogenic style dieting. He has applied scientific rigour to his trials using blood tests and biometrics to gain information allowing him to optimise his current lifestyle and programme.

Today on Thursday with Sharon we welcome Michele from GS1 US. As amazon enforces even more the push towards using GS1 only barcodes, today We will be speaking about the new GS1 US offer for single UPCs(GTIN) purchasing, and answering question in an around the GS1 and Amazon relationship, why GS1 US? Do you need to be living in America to be registered with GS1 US? And much more!

Today, I will be showing a friends tool that is in beta, to demostrate Geo-Rank and some of the possibilites for optimising in the future.

Destany Wishon and Leo Sgovio join me today as we discuss the heart attack over the weekend as many sellers see their products disappear from organic results which lasted a few hours to a couple of days. Some of the losses run into the millions for the larger blue chip brands that Destany looks after. However, adjusting PPC bids helped claw back poor results earlier in the day.