In part two of our series of Inside Seller Support whereby I interview an Amazon Associate, we breakdown the Captive Team, how it works and what it actually is. There is a version of the Captive Team externally (masterminds etc) but it is known as something else completely, internally. I breakdown step by step what to do in order to reach the actual IIDP team. We will also cover some announcements, a clearer picture on how tickets are distributed on a keyword level via the AI software and more...

On Thursday’s with Sharon we welcome Meghla Bhardwaj and Margaret Jolly to discuss Sourcing from India in 2021 a very relevant subject with the current supply chain issues…Trade war, China port congestion’s, increased lead time, raw material increase, shipping and supply chain issues, many are looking to source either outside of China or domestically. But, India is a great solution for some products.

Today We cover what sourcing in India looks like with the pandemic, lead times, quality issues, what types of products make sense to source from India, how to communicate with Indian suppliers and much more!

We always hear aggregators raising huge sums of money, like todays guest Ryan Gnesin from Elevate Brands. Whom has just raised a 250m war chest to buy more Amazon businesses. But what does that actually mean, is it debt? is it equity? What are the commitments behind it to the investors and what are the benefits of going to a shop that has just raised a round.

This morning I interviewed a Seller Support rep; off the record. We were going to do a full interview with no camera feed and scramble the voice but it made more sense to write up my notes and walk everyone through it. We talk about onboarding, training, time allocated for each support ticket, support frustrations dealing with sellers laziness on not using the search bar and how we can communicate better to get the results we are looking for. Are you tired of raising a ticket, the support person does not read your message and sends you back a bit cut and paste? Yeah, we will talk about that too!

Today, Tamara Popovic makes her debut and is here to discuss how she uses Amazon Attribution with Google Ads, how to optimise the set up and the shortcomings in some of the tracking at keyword level. Whilst it is not perfect, it is a great way of sending external signals to Amazon and low CPC's with very high CTR's.

As Shipping Price hits an all time max, raw material costs are up, lead times have doubled and amazon inventory levels keep changing without warning, the way we source products may need to change - for some.

On Thursday’s with Sharon today Sharon is riding solo to talk about how we can price our products with cashflow in mind and how sometimes selling less is actually better.

If you have not had a chance to as yet, make sure you check out my A9 shows breaking the algorithm into layman's terms using the science papers. A few months ago a massive shift happened (over a weekend) with products in high ranking positions with no reviews leaving everyone scratching their heads.Today, we will take a look at when the Amazon community spots some changes in the algorithm, what led to the changes, again, we will be using the science literature...

There is a simple reason why Search Find Buy works most of the time. There is a simple reason why you have to keep going back and topping it up. Today, I will talk about this and some other factors that can blindside you. With every upside there is a down, knowing is about accepting and/or mitigating the problem.

This week on Inspired with Bell...

Building teams and interpersonal relationships... James van Elswyk is a serial entrepreneur that is currently involved in all things related to clicks and purchases with multiple teams in the Ukriane and Israel to support his agency and brands. He is also the founder of geek out edu and intense believer in education to change lives.