Selling the Couch

Today’s guest is Dr. Joy Harden Bradford, a psychologist in private practice in Decatur, GA. She is the creator of the website, blog, and podcast, Therapy for Black Girls. Her practice mainly focuses on African-American women who have gone through breakups. Dr. Joy and I are discussing how she has built this therapy and brand, and how she developed it while staying authentic and true to herself and her calling.

www.sellingthecouch.com/session215

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Where do your ideal clients hang out? Who are the people and organizations that are serving them? These are questions you should answer as you consider narrowing your focus and attracting your ideal clients. Today’s show dives into the practical steps you can take to accomplish these important goals.

Keri Nola is a dear friend who has been on the show before. Keri has branched out of her psychotherapy background to mentor, awaken, and support healers of all kinds through her newly established practice in San Diego. She has a lot of answers to the questions we might ask about attracting ideal clients. She explains why it’s best to focus on the ideal client, how to find those ideal clients, and why those ideal clients need the services you offer.

This will be the final episode of 2018, as I take some time to focus on my new responsibility as a father and enjoy the holidays with my family. I hope you’ll plan to join us for more great conversations in 2019!

You can read the full show notes at www.sellingthecouch.com/session214

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Today’s podcast is a solo episode about My Struggle with Chasing the Shiny Objects in Business. I’ve experienced this struggle as I’ve built STC and gone through the challenges of entrepreneurship. My desire is to encourage all of you by being transparent about this issue.

You can read the full show notes at www.sellingthecouch.com/session213

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Welcome to the final episode of 2019! I try to be intentional about the mindful breaks I take to keep myself refreshed and focus on producing quality content for STC. The plan is for the show to return in January with helpful and informative content for you. Today’s episode is a very personal topic of dealing with depression and anxiety, which has been a lifelong struggle for me. I knew that becoming more public with my practice and the podcast would force me to balance the daily pressures of life with my mental health. The past year has been particularly tricky with the premature birth of our daughter, which has brought scheduled feeding times and much sleep deprivation. Let’s talk about this topic and the ways I’ve found to combat depression and anxiety in my life. I hope my tips are helpful to you!

 You can read the full show notes at: Session212

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Today’s topic is a new one for the podcast. We’ve never tackled the subject of religious abuse before, even though it pops up in news stories frequently. Building a private practice around working with this population may not be anything you’ve ever imagined, but you’ll hear from someone who is doing it successfully.

Connie Baker is a Licensed Professional Counselor in Washington. She’s found her niche in religious abuse recovery. Like many clinicians, Connie came to this field of work because of her personal experience of sexual abuse at the hand of religious clergy. Connie determined that the abuse wouldn’t stop her or prevent her from healing, and now she works with others who have endured the same abuse. In today’s conversation, we’ll learn how Connie came to this niche and how she markets it. We’ll learn about the amazing things she’s doing to expand into webinars, online courses, and writing books. Connie shares how she has branched out and built her successful practice. This episode is chock full of information about the benefits of focus niching.

You can read the full show notes at: Session211

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Today’s topic is one that brings fear into the hearts of many: giving a presentation. Although many clinicians aspire to speak in front of peers on the topics with which we have the most passion, there is still the immense fear of those public speaking moments. How do we balance out that fear to impart the knowledge we want to give? We’re covering all aspects of this topic on today’s show.

Marie Vakakis, LCSW, is a clinician in Australia. She’s here to share some of the things she has learned in her presentations specifically to teens and youth about a range of topics, including mental health first aid and non-suicidal self-injury. Our focus today is on mindset as we balance our desire to give presentations with the fears that we have about that undertaking.

You can read the full show notes at: Session210

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Today’s show covers a topic that we’ve dealt with before, but I wanted to take a deeper dive into Immigration Hardship Evaluations. Let’s learn more together with today’s guest!

Juan Santos is a Licensed Professional Counselor in Greensboro, NC. He’s here to talk about what he has learned about these evaluations and how to conduct, market, and charge for them. Our conversation gets to the real heart of the issue, based on Juan’s experiences in his clinical work. If you’ve been curious about these evaluations and wondered if you are qualified to do them, then this show will answer your questions and give you the relevant information.

 You can read the full show notes at: Session209

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Have you heard much about “sales funnels”? If you have, the phrase might have conjured up visions of slick and slimy marketing schemes that haven’t left you with a positive feeling. Today’s show is all about building a funnel in an ethical way, along with things to think about regarding using funnels to grow your business--without the slick and slimy schemes.

Joel Louis is the founder of Integrator and Co., where he focuses on funnel-building with his clients, helping them to grow their businesses in profound ways. He’s here to break funnels down so we can understand how to use them to attract our ideal customers. We will cover several funnel-related topics, including the essential pieces to building a sales funnel and why an email list is so important in growing your business.

You can read the full show notes at: Session208

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Today’s show is a solo episode inspired by a recent roundtable that I led with some local therapists here in the Philadelphia area. A question came up that I’m asked often: “How do I know when I’m ready to launch a podcast?” There is no set time that’s right for everyone, but there are several factors to consider. That’s where today’s discussion takes us.

You can read the full show notes at: Session207

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Today’s show is full of very practical tips that I hope will be helpful to you. We are talking about the nuances of building a sustainable practice with someone who has a wealth of knowledge.

Laura Northrup is a Marriage and Family Therapist in Oakland, CA. She’s here to discuss a wide range of topics, including the biggest factors to consider before setting up a practice in a saturated area. We’ll discuss the most common mistakes new clinicians make when jumping into private practice, how to market and strategically build relationships with referral sources, and the struggles in niching. Laura also shares some top tips she’s learned along the way in her private practice journey.

You can read the full show notes at: Session206

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