Selling the Couch

Today’s topic is one that I’m excited to share with you. We are discussing using a combination of blogging and Pinterest to explode our website traffic. There is so much for us to learn!

Daniel Fava is a previous guest on the show, and he’s become a good friend on whom I rely for input about website strategy and marketing. Many of us, as therapists, wonder how we can use Pinterest more effectively and utilize all that this platform has to offer. Daniel shares with us specific strategies like identifying your target audience, along with tips about the best ways to structure your Pinterest account. We’re discussing the best use of automation tools and keywords to maximize our use of Pinterest. Join me for a show that’s packed full of useful tips!

You can read the full show notes at: Session205

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Welcome to a new season of STC! During the time off, I focused on rest, self-care, and family. I also spent time working on the STC Directory, trying to bring improvements that will benefit all of us. Today’s conversation is a relevant topic for every business owner. We’re discussing how to optimize your business in light of your tax situation.

Opher Ganel is a previous guest on the show, as he was here last time to talk about setting fees. His wife is a therapist in private practice, so he has helped set up her practice and has vast experience in setting up small businesses. Opher has a wealth of knowledge, even though he is not an accountant. The information in today’s show is presented for educational purposes only. We are discussing why it is important to optimize our tax setup and whether you should be classified as a sole proprietor, an LLC, or an S-corp. I hope the show brings you helpful guidance and clarity.

You can read the full show notes at: Session204

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As we wrap up this season, it’s a good time to evaluate where we are in our businesses. I thought it would be good to talk about how I structure my days and weeks to maximize productivity, focus on self-care, and stay intentional about working ON my business and not IN it. As a self-proclaimed productivity nerd, I’ve learned these things through trial and error and trying new things and tweaking them until they work best for me. I hope there are some good ideas here that will work for you!

You can read the full show notes at: Session203

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How is your sleep? Sleep is a vitally important part of our lives that is often overlooked. We don’t usually think about the ways we cheat ourselves out of good sleep and how the quality of our sleep impacts every part of our day. Today’s show focuses on sleep as it relates to private practitioners and small business owners. Let’s explore how we can improve the quality of our sleep!

Dr. Yishan Xu is a licensed psychologist in private practice in Los Altos, CA. She’s an expert on sleep and runs therapy groups on insomnia. Her podcast, Deep into Sleep, is launching soon, so she’s a great person to help us cover this topic. We’re discussing why sleep is so important and what an ideal night of sleep should look like. Yishan explains why people struggle with insomnia, how quality sleep impacts us as private practitioners, and the biggest mistakes small business owners make regarding sleep. She wraps up our conversation by giving us her best tips for great sleep from her work, training, and experience.

You can read the full show notes at: Session202

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As clinicians, we often think about creative outlets for our messages of hope and healing. One of those that you might not have considered is creating a conference. It may sound like an overwhelming task, but it’s one that can be effective and fulfilling. Let’s discuss it in today’s show!

Mercedes Samudio, LCSW, does a lot of good work around all things related to parenting. She’s written Shame-Proof Parenting and has created The Diversity in Parenting Conference, which explores the diverse ways that clinicians work with parents and families. The conference is coming up soon on September 13-14 in Anaheim, CA. In today’s show, Mercedes takes us behind the scenes to learn what it takes to put together a conference of this magnitude. Mercedes is excited to share with all of us what she’s learned from this first-time experience. She’ll share about the planning process and why she chose a conference as the medium to share her message instead of a webinar. Mercedes also fills us in on how she selected speakers and set fees for the event, along with the biggest lessons she’s learned along the way.

You can read the full show notes at: Session201

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I can’t believe it’s here----Episode 200! I’m thrilled to have made it this far in my journey and to have so many of you along with me. Podcasting has made me more confident as a person and a speaker, and I’m thankful for the ways I’ve grown on this path. Today’s topic is one I’m very passionate about, and you’ve heard it mentioned many times on the show. We’re discussing what a clinician needs to have in place before scaling to multiple income streams.

Nicole Liloia, LCSW, practices in New Jersey. She’s someone whose advice I trust regarding creating multiple income streams, which is becoming more and more common for those in private practice. We don’t often think about the groundwork that needs to be laid before we take that step, but systems and processes must be in place for things to flow smoothly. Each income stream brings its own level of stress, which must be managed. In today’s conversation, we’re discussing the biggest advantages to creating additional income streams, things to be aware of, and the most important things to have in place before branching out.

You can read the full show notes at: Session200

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I never thought I’d have to do an episode like this one, but unfortunate events have brought me face-to-face with reality. One of my team members, Karen, was diagnosed with an aggressive form of cancer earlier this year. Although she was undergoing chemo and radiation, she passed away a few weeks ago. Karen was an important part of the STC team who helped me a lot, especially in handling Facebook ads. The challenge for me has been balancing the grieving process while trying to carry on and pick up the pieces of Karen’s work. In this solo episode, we’re looking at things I’ve had to consider in new ways that might spur you to think about planning ahead in very practical ways.

You can read the full show notes at: Session199

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📬 The Quiet Builder: A premium newsletter for therapists, founders & leaders building thoughtful work + lives.

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Today's Sponsor is Turning Point HQ

Don't let your own money blocks rob you of your future financial security. Turning Point HQ is a financial planning company specifically for therapists. They've created a free guide to help you avoid the 7 money mistakes that most therapists make. Download the free guide today!

Turning Point HQ

Today’s topic is one that I’m very passionate about, and I’m finding more and more clinicians who are making lifestyle changes and getting on board with self-care. Specifically, today’s show covers how we make self-care a regular and necessary part of our lifestyle.

Lanie Smith is an integrative art therapist who is the perfect person with whom to have this discussion. It’s so easy for clinicians to think of self-care as an afterthought, especially during stressful times, but how do we go about integrating self-care into our lifestyle and not have it as just another item on the to-do list? Join us for more with Lanie!

You can read the full show notes at: Session198

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If hustle culture makes your soul itch. You'll love the quiet builder. It's for folks building businesses with heart, not hype. You can take a peek inside at https://sellingthecouch.com/builder.

Today's Sponsor is Turning Point HQ

Don't let your own money blocks rob you of your future financial security. Turning Point HQ is a financial planning company specifically for therapists. They've created a free guide to help you avoid the 7 money mistakes that most therapists make. Download the free guide today!

Turning Point HQ

Today’s show covers a topic that is very important to clinicians, but it’s one that we don’t often talk about. We’re focusing on how we survive the day-to-day grind of private practice both as clinicians and business owners. I think the best way to face these struggles is to talk about them with colleagues and realize that we aren’t alone in whatever we face.

Chris Griffin, LPC, went from solo to a group practice with five clinicians in the Greater Hartford, CT area. Chris joins me for an honest conversation about the day-to-day grind of private practice and the emotional ebbs and flows of the business. We discuss staying in the middle and how Chris stays hyper-focused, not getting too high with the highs or too low with the lows. We also discuss the vital importance of self-care for clinicians and what Chris does to keep up his self-care commitment.

You can read the full show notes at: Session197

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Today's Sponsor is Turning Point HQ

Don't let your own money blocks rob you of your future financial security. Turning Point HQ is a financial planning company specifically for therapists. They've created a free guide to help you avoid the 7 money mistakes that most therapists make. Download the free guide today!

Turning Point HQ

Try Alma!

Building and managing the practice you truly want can feel overwhelming. That’s

Today’s show is a little different than normal. We’re highlighting the first online marketplace exclusively for mental health professionals to buy and sell their original products. We’re talking to one of the founders of Practikat about her journey--and how this platform might be just what you’re looking for!

Katie Englert has a group practice in Paducah, Kentucky, and fills her time with counseling, consulting, and public speaking. Today’s show focuses on her newest endeavor, Practikat, which came about because Katie was looking for a hub of resources for clinicians. She shares how she came up with the name and the branding advice she received from experts and attorneys. Katie explains how to go about setting up something like Practikat, how revenue is generated, how to test it out, and the logistics of the development process. Katie wraps up our time by sharing the advice she would give to herself in the past and the future.

You can read the full show notes at: Session196

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Try Alma!

Building and managing the practice you truly want can feel overwhelming. That’s

Today's Sponsor is Turning Point HQ

Don't let your own money blocks rob you of your future financial security. Turning Point HQ is a financial planning company specifically for therapists. They've created a free guide to help you avoid the 7 money mistakes that most therapists make. Download the free guide today!

Turning Point HQ