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Being surrounded by some amazing speakers and panellists last week in Orange County at the Ultimate Product Party I wanted to share some takeaways.
The takeaways cover various topics such as selling the problem you solve, adding storytelling elements to your business, exploring TikTok Shop, utilizing AI, understanding your value, optimizing your website's product page, saving time with phone widgets and tech shortcuts, balancing customer attraction and retention, adding customer experience to your business, and implementing tests in the hiring process.

These are just a few of pieces of valuable information I gained from attending as speaking at the event.

I can't wait to have some more guests on the podcast to discuss some of these topics in greater detail.

Takeaways

• Sell the problem you solve, not the product you have.
• Add storytelling elements to your business.
• Explore TikTok Shop as a potential marketing platform.
• Utilize AI to streamline processes and save time.
• Understand your value and confidently communicate it.
• Optimize your website's product page with multiple photos and reviews.
• Save time with phone widgets and tech shortcuts.
• Balance customer attraction and retention efforts.
• Add a customer experience element to your business.
• Implement tests in the hiring process to find A players.

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I'm Mel Robbins! from @thelotco

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Find more details at https://www.thelotco.com.au/

Business Coach for product-based businesses. Teaching creative business women how to build a scalable and profitable million-dollar product business whether a physical Retail store or Brand.

Over 25 years as a Retail and Wholesale Strategist (Sales and Marketing for Brands).

Grab my 8 step checklist on building a profitable product business.