With its convenience, ease, and variety of offerings, more and more people continue to do their shopping online.  And with Google’s current algorithms, good guys really do finish first. So experts like Dale Bertrand are here to teach you the importance of creating an e-commerce site that will build trust, authority, and rank high with Google. And for that to happen, you should be focusing on things link building, reputation, content, and how you’re setting up your category and collection pages.