Imagine if you could know EXACTLY what people wanted. The wordings they used, when they search...etc. Well, that does exist and it's called a 'keyword'. 

Keywords are the crux of all SEO. They teach you about your customers and, therefore, what to optimise your website for. 

In this episode we interview Chris Laas - both an experienced Ecommerce business owner and digital agency partner. Chris knows all there is to know about understanding customer intent and selling them a product. 

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