Watch the YouTube version of this episode HERE

Are you looking for some tech tips as a law firm owner? In this engaging episode of the Maximum Lawyer Podcast, SEO expert and entrepreneur Jason Hennessey shares his journey from mobile DJ to founder of Hennessey Digital, detailing how necessity led him to discover SEO. He discusses the evolution of SEO, the impact of AI, and practical strategies for law firms.

Jason speaks about the future of AI in SEO. In the early days of Jason’s career, AI was being used to reverse engineer websites to figure out what was working, which was very time consuming. In this day and age, AI is a lot more accessible and is being used by different people for different things. For companies like Jason’s, AI has opened the door to allow for more traffic because his service can reach different people due to AI’s diverse usage.

Jason and Tyson discuss the errors law firms make with their websites. One thing is people do not take action when they have the steps in order to do so. This is seen with many people who attend law conferences. Another error is trying to implement a solution right away and thinking it is going to solve the problem. Jason gives an example of a company hiring someone to design or maintain a website, but not having any oversight whatsoever. This can cause a lot of issues for a business owner who can lose control of what they are creating.

Listen in to learn more!

• 6:20 How SEO has changed
• 10:01 Early adoption of AI and the future of AI in SEO
• 17:41 Lifestyle businesses versus growth-focused businesses
• 20:09 Frequent errors law firms make with their websites
• 38:35 How social media now impacts SEO 

Tune in to today’s episode and checkout the full show notes here. 

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