Did you do a Black Friday promotion this year? 

Now that it has come and gone, I am ready to share my numbers with you and share the five lessons that I learned in the process. In this episode of Serve Scale Soar®, I’m sharing all of the details of how it went and what I will do differently or the same next year. 

So if you have been wondering if Black Friday is something you should implement in 2023 or if you just love hearing the juicy details of a launch, this episode is for you. 

It’s been a couple of weeks since I ran this sale and I now have all of my numbers, debriefs, and thoughts together about it all and I’m ready to chat! 

I’m not a fan of discounting services or my main offers because I know that the price is right and the people who purchase are already getting an incredible deal. This year, however, I decided to take a course on running a Black Friday sale and I ran a sale on some of my new low-ticket offers so that I could donate some profits to help those impacted by the hurricane.

Join me as I share what I did to prepare, how these offers performed during the promotion, lessons learned on my first Black Friday sale, and what I would change for next year. 

Find the full show notes at www.brandimowles.com/173

Resources Mentioned:

Episode 130: How To Increase Your Revenue and Find More Clients Using Tiny Offers with Allie Bjerk:  https://brandimowles.com/130

Additional Resources:

Ready to scale to consistent 10k months without growing a team, hiring contractors or creating a course? Then it’s time for you to Scale with Simplicity®.  Find out more >> https://brandimowles.com/join-serve-scale-soar

Follow the Podcast: https://podcasts.apple.com/us/podcast/serve-scale-soar/id1477998650

Follow Brandi on Instagram: https://www.instagram.com/brandimowles

Follow Brandi on Facebook: https://www.facebook.com/Brandiandcompany

What the heck is social proof? And how can we use it in our one-on-one service-based business? 

In this episode of Serve Scale Soar®, I’m diving into this topic and sharing the different types of social proof that you can add to your business so that you can land more clients that actually pay your premium prices. 

If you don’t know what social proof is, it’s a psychological phenomenon where people assume the actions of others in an attempt to reflect correct behavior for a given situation. 

People want to take the actions that other people have taken because they want to get the same results those people had. It’s incredibly effective and it can be used in your one-on-one freelance business. 

There are four main types of social proof that you can use in your business. I’m sharing what they are, the best way to use them, and who it’s for. 

How much potential revenue have you been missing out on? I have a feeling it’s a lot if you’re not utilizing social proof. Tune in to this episode to learn ways to get and utilize social proof in your business so that you can start signing more high-ticket clients. 

Find the full show notes at www.brandimowles.com/172

Resources Mentioned:

Get my social proof resource: https://servescalesoar.com/socialproof

Link to live showcase testimonial: https://www.youtube.com/watch?v=AFof_F_wFGI

Listen to the episode with Angie Trueblood: https://podcasts.apple.com/ie/podcast/serve-scale-soar/id1477998650

Additional Resources:

Ready to scale to consistent 10k months without growing a team, hiring contractors or creating a course? Then it’s time for you to Scale with Simplicity®.  Find out more >> https://brandimowles.com/join-serve-scale-soar

Follow the Podcast: https://podcasts.apple.com/us/podcast/serve-scale-soar/id1477998650

Follow Brandi on Instagram: https://www.instagram.com/brandimowles

Follow Brandi on Facebook: https://www.facebook.com/Brandiandcompany

Are you afraid of taking risks in your business? 

It can be scary to take risks, especially in your business. However, sometimes calculated risks are exactly what you need to break free of your comfort zone and reach your full potential. In this episode of Serve Scale Soar®, I sat down with Lauren Golden to talk about how you can start taking calculated risks in your business. 

Lauren Golden is an award-winning entrepreneur, best-selling author, speaker, and coach whose mission is to help one million women take their next step of courageous action. 

From overwhelmed mom with loads of personal debt to a multi-million-dollar lifestyle entrepreneur, Lauren’s own transparency and resilience has inspired women worldwide and helped them pursue a totally awesome life, one step at a time.

As founder and CEO of The Free Mama, Lauren has developed programs that have transformed the lives of tens of thousands of women in dozens of countries across 5 continents, and altered the trajectory of how moms balance family and work. 

She is a dynamic and sought-after speaker who shares her strategies to make big, bold shifts in life and business, making her a popular choice for events, sharing the stage with the likes of Tony Robbins, Russell Brunson, and Trent Shelton. 

Lauren has so much amazing advice to share on this topic. Make sure to tune in to learn more about the benefits of being a risk-taker, why you have to take risks if you want to reach your potential, and how to get started taking calculated risks. 

Find the full show notes at www.brandimowles.com/171

Resources Mentioned:

Visit Lauren’s website: https://www.laurengolden.com/

Follow Lauren on Facebook: https://www.facebook.com/LaurenGoldenFreeMama/

Join Lauren’s Facebook group: https://www.facebook.com/groups/thefreemamamovement/

Follow Lauren on YouTube: https://www.youtube.com/c/LaurenGoldenfreemama

Follow Lauren on Instagram: https://www.instagram.com/laurengoldenfreemama/

Connect with Lauren on LinkedIn: https://www.linkedin.com/in/laurengoldenfreemama/

Listen to Laura’s episode: www.brandimowles.com/152

Additional Resources:

Ready to scale to consistent 10k months without growing a team, hiring contractors or creating a course? Then it’s time for you to Scale with Simplicity®.  Find out more >> https://brandimowles.com/join-serve-scale-soar

Follow the Podcast: https://podcasts.apple.com/us/podcast/serve-scale-soar/id1477998650

Follow Brandi on Instagram: https://www.instagram.com/brandimowles

Follow Brandi on Facebook: https://www.facebook.com/Brandiandcompany

Let’s “keep it simple sweetie” while we plan for next year. What do you think?

I plan to use my “KISS” philosophy while I plan for next year because it is incredibly impactful, it gets results and it’s not overwhelming.

I am walking you through that philosophy in this episode along with the three main things that I focus on that move the needle forward in my business.

I have some scary and amazing goals that I am sharing with you as well throughout the episode.

I know listening to this will help you prepare for next year and start dreaming big about the things that you want to happen in your life and in your business next year.

I know that if you believe in yourself and in your goals, you will reach them. I have experienced this firsthand, so tune in to learn my philosophy and what I think you should focus on going into next year.

Find the full show notes at www.brandimowles.com/170

Additional Resources:

Ready to scale to consistent 10k months without growing a team, hiring contractors or creating a course? Then it’s time for you to Scale with Simplicity®.  Find out more >> https://brandimowles.com/join-serve-scale-soar

Follow the Podcast: https://podcasts.apple.com/us/podcast/serve-scale-soar/id1477998650

Follow Brandi on Instagram: https://www.instagram.com/brandimowles

Follow Brandi on Facebook: https://www.facebook.com/Brandiandcompany

Are you running a business as a new mom? 

It can be overwhelming to try to juggle being a mom and a service-based business owner, but it’s totally possible! In this episode of Serve Scale Soar®, I am doing an entrepreneur spotlight with Rachel Greeno, a Conversions for Clients student and Serve Scale Soar® member.

She’s a Facebook ad manager and she’s here to share her experience with taking maternity leave, running a business as a new mom, what it’s like to lose all of your clients and have to start over, and so much more.

Rachel is a Funnel Strategist who pivoted from a career in corporate PR to building a boutique social media marketing agency. She founded Lamplighter Marketing in 2017 and for the first 4 years, she struggled through all the growing pains associated with going from solopreneur to an agency. 

She now has an AMAZING team of seasoned strategists and managers who help her B2C eCommerce, home services, health & wellness, and alcoholic beverage clients with cross-platform ads and organic management. 

Tune in to learn how Rachel grew her business as a new mom and how you can too! 

Find the full show notes at www.brandimowles.com/169

Resources Mentioned:

Visit Rachel’s website: https://lamplightermarketing.com

Connect with Rachel on LinkedIn: https://www.linkedin.com/in/rachelgreeno/

Follow Rachel on Instagram: https://www.instagram.com/lamplightermarketing/

Follow Rachel on TikTok: https://www.tiktok.com/@lamplightermarketing


Additional Resources:

Ready to scale to consistent 10k months without growing a team, hiring contractors or creating a course? Then it’s time for you to Scale with Simplicity®.  Find out more >> https://brandimowles.com/join-serve-scale-soar

Follow the Podcast: https://podcasts.apple.com/us/podcast/serve-scale-soar/id1477998650

Follow Brandi on Instagram: https://www.instagram.com/brandimowles

Follow Brandi on Facebook: https://www.facebook.com/Brandiandcompany

Should you be using Honeybook in your business or Dubsado? 

People are constantly asking me which one is best, and honestly, either one of them is a great choice—I have used them both and think they’re both amazing products. But there are a few factors you may want to consider before you decide.

Consider this episode of Serve Scale Soar® the battle of the CRMs! I’m diving into both systems,  breaking them down, talking about their pricing and features, and I am also sharing what my Serve Scale Soar® members think. 

If you aren’t familliar, CRMs are a place for you to house your client information. They can be used for contracts, invoices, proposals, and your email communications, so essentially, they help you manage your clients in a simple, streamlined, and automated way. 

Tune in to learn about the differences between these two softwares, their pricing information, and how to know what’s right for you so that you can automate your business and start saving tons of time. 

Find the full show notes at www.brandimowles.com/168

Resources Mentioned:

Sign up for Dubsado: http://brandimowles.com/dubsado 

Sign up for Honeybook: http://brandimowles.com/honeybook

Check out Delighted with Dubsado: https://www.brandimowlestraining.com/dubsado

Check out Honeybook in a Hurry: https://www.brandimowlestraining.com/honeybook


Additional Resources:

Ready to scale to consistent 10k months without growing a team, hiring contractors or creating a course? Then it’s time for you to Scale with Simplicity®.  Find out more >> https://brandimowles.com/join-serve-scale-soar

Follow the Podcast: https://podcasts.apple.com/us/podcast/serve-scale-soar/id1477998650

Follow Brandi on Instagram: https://www.instagram.com/brandimowles

Follow Brandi on Facebook: https://www.facebook.com/Brandiandcompany

Have you heard of VIP Days or Intensives? If so, do you know what the difference even is? Don’t worry, I’m here to answer all of your questions! 

In this episode of Serve Scale Soar®, I’m sharing what the difference between these two offers is, how to know if they’re right for you, and how you can add them to your business. 

In my business, I consider intensives to be paid discovery calls. They are quick and offer my clients a ton of strategy and value. Alternatively, VIP Days are more of a VIP experience with tons of implementation. 

Both offers have pros and cons. They have different time commitments, strategies, and price points, but they can both be a great way to increase your business revenue. And you can offer them both if it works for your business!

Tune in to learn more about what these two types of offers are and how to decide which one you should start implementing into your business. You’ll learn about the strategies, onboarding process, commitment, and expectations for each one, so you don’t want to miss this episode! 

Find the full show notes at www.brandimowles.com/167

Resources Mentioned:

Listen to my episode with Amanda Scott: www.brandimowles.com/128

Listen to my episode with Jordan Gill: https://brandimowles.com/2020/08/11/scale-your-business-using-vip-days/

Listen to my hourly vs. package pricing episode: www.brandimowles.com/158

Get my free training: https://servescalesoar.com/10k

Additional Resources:

Ready to scale to consistent 10k months without growing a team, hiring contractors or creating a course? Then it’s time for you to Scale with Simplicity®.  Find out more >> https://brandimowles.com/join-serve-scale-soar

Follow the Podcast: https://podcasts.apple.com/us/podcast/serve-scale-soar/id1477998650

Follow Brandi on Instagram: https://www.instagram.com/brandimowles

Follow Brandi on Facebook: https://www.facebook.com/Brandiandcompany

In the business world, we are always being told that we should be planning for the unexpected. And while I 100% believe that, I think it’s also very important to plan and prepare for the expected. 

For so many of us, there are things that come up throughout the year that we are expecting to come up, and yet we wait until the last minute to plan for it, or worst case scenario, we don’t plan for it at all. 

Whether it’s your kids coming home for summer break, vacations, or pregnancy like me, these are things that we can anticipate and plan for ahead of time so that it’s not overwhelming or stressful when it does happen. 

In this episode of Serve Scale Soar®, I’m beginning a series where I share my best tips for planning for those expected things that come up in your business so that you are fully prepared and your business doesn’t suffer. When you have systems and plans in place, things are so much easier! This also makes it easier to deal when the unexpected happens. 

Tune in to part one in the four-part series where I will walk you through how I am preparing for the expected in my business and how you can too. 

Find the full show notes at www.brandimowles.com/166

Resources Mentioned:

Check out our free resources: http://brandimowles.com

Additional Resources:

Ready to scale to consistent 10k months without growing a team, hiring contractors, or creating a course? Then it’s time for you to Scale with Simplicity®.  Find out more >> https://brandimowles.com/join-serve-scale-soar

Follow the Podcast: https://podcasts.apple.com/us/podcast/serve-scale-soar/id1477998650

Follow Brandi on Instagram: https://www.instagram.com/brandimowles

Follow Brandi on Facebook: https://www.facebook.com/Brandiandcompany

Are you looking for some serious inspiration? 

In this episode of Serve Scale Soar®, I sat down with Natalie, one of my Conversions for Clients students, to talk about how she went from making $500 a month as a VA to having consistent five-figure months in one year as a single mom. 

Natalie Anne Martin is a Facebook Ad Strategist and single mom. After 10+ years of bartending, she decided to start working online to be able to spend more time with her daughter and also earn enough to support them both on her own. 

She found her passion for Facebook Ads when she entered the online space as a high-ticket affiliate marketer and quickly pivoted to launch her own business helping other online entrepreneurs scale their businesses and create more passive income with Facebook Ads. 

Within 1.5 years, she has scaled her business to start generating consistent 5-figure months and loves that she's able to help other moms gain more time for their kids with the services she provides.

Tune in to learn more about Natalie's journey from VA to Facebook ads strategist as a single mom who completely transformed her life in just one year. 

Find the full show notes at www.brandimowles.com/165

Resources Mentioned:

Follow Natalie on Instagram: https://www.instagram.com/natalieanneads/

Visit Natalie’s website: https://www.natalieanneads.com/

Get on the waitlist for Conversions for Clients: https://brandimowles.com/cfc-waitlist

Check out Natalie’s free ads checklist: https://www.natalieanneads.com/free-ads-checklist

Episode 62: How Hollie Lowes Went From Broke Backpacker to a High-Income World Traveler: https://brandimowles.com/2020/10/27/world-traveler/

Additional Resources:

Ready to scale to consistent 10k months without growing a team, hiring contractors, or creating a course? Then it’s time for you to Scale with Simplicity®.  Find out more >> https://brandimowles.com/join-serve-scale-soar

Follow the Podcast: https://podcasts.apple.com/us/podcast/serve-scale-soar/id1477998650

Follow Brandi on Instagram: https://www.instagram.com/brandimowles

Follow Brandi on Facebook: https://www.facebook.com/Brandiandcompany

If you’re anything like me, you love a good software. I am the queen of finding the best software, but we do try to keep it as simple as possible. If you know me, you know my motto is “keep it simple, sweetie” and that was the whole goal this year. Simplicity. 

In this episode of Serve Scale Soar®, I’m sharing the 14 tools that I use for my business that we are loving in 2022. The more that we can automate our business, the more time we can get back and the less of a team we need. 

My business grew fast, and with that amount of growth in that amount of time, we had to upgrade our systems because the ones we had just didn’t work anymore. So we have been on a mission to get our tech stack perfected. 

We went back to the basics to simplify and streamline as much as possible. The software I’m sharing worked for us, but they may not work for you. Just because I love it and it works for my business doesn’t mean that you have to try it too. It’s all about finding what’s right for your business. 

Tune in to find out the 14 top tools, why we love them, how we use them, and who I think they would be right for. 

Find the full show notes at www.brandimowles.com/164

Resources Mentioned:

Slack: https://slack.com

Zoom: https://zoom.us

Google: https://workspace.google.com

Showit: https://showit.co

Convertkit: https://convertkit.com

Clickup: http://Brandimowles.com/clickup

Dubsado: http://brandimowles.com/dubsado

Searchie: http://brandimowles.com/searchie

Xperiencify: https://xperiencify.com

Thrivecart: http://brandimowles.com/thrivecart

Handwrytten: https://www.handwrytten.com

Canva: https://brandimowles.com/canva

AddEvent: https://www.addevent.com/

Facebook: https://www.facebook.com

Honeybook: http://brandimowles.com/honeybook

Kajabi: http://brandimowles.com/kajabi

Additional Resources:

Ready to scale to consistent 10k months without growing a team, hiring contractors or creating a course? Then it’s time for you to Scale with Simplicity®.  Find out more >> https://brandimowles.com/join-serve-scale-soar

Follow the Podcast: https://podcasts.apple.com/us/podcast/serve-scale-soar/id1477998650

Follow Brandi on Instagram: https://www.instagram.com/brandimowles

Follow Brandi on Facebook: https://www.facebook.com/Brandiandcompany