In the competitive landscape of service-based businesses, offering packages that stand out and meet clients' needs is crucial. However, many service providers find themselves stuck in a cycle of constantly tweaking their packages without a clear purpose. Today we are talking all about how to create purposeful service packages that deliver results and drive profitability.

Topics Covered In This Episode:
1. Creating packages with purpose involves focusing on providing everything necessary for client success without overwhelming them.

2. It's important to weed out anything that clients don't actually need in order to be successful, distinguishing between essentials and nice-to-haves.

3. Add-ons such as custom dashboards or funnel audits can increase the value of the package and cater to clients who want a little extra and can also help business owners with decision fatigue..

4. Identifying your "onlyness factor" and showcasing what sets you apart can help make your packages more unique and attractive to potential clients.

5. Avoid constantly adding new items to your packages as a reaction to raising prices; instead, focus on the essential elements for success.

6. For ad managers specifically, a core package should include everything necessary for success and shouldn't change based on whether the client has their own copywriter or graphics person.

7. By creating packages with purpose, you can streamline your business and attract clients more quickly, serve your clients at the highest level and increase your contract rates without offering multiple different packages.

8. We offer a live training for those interested in learning more about setting up a successful ad management business and scaling to 6-figure months with a small number of clients.

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CLICK HERE TO LEARN HOW TO STAND OUT IN A CROWDED MARKET

Find the full show notes at: https://brandimowles.com/219 

Additional Resources:

Are you ready to learn more about what it takes to run a successful ad management business? To save your seat for my BRAND NEW LIVE TRAINING on How To Have a 100K Year With Only 5 Clients and discover how to fit 100K in 2024 working with only 5 clients, CLICK HERE. 

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In a recent episode of the podcast, we discuss a game-changing strategy for ad managers to elevate their services and provide valuable results for their clients. I emphasize the importance of implementing a money-making funnel, revealing that by doing so, ad managers can charge more, retain clients for longer periods, and make insightful decisions for audience targeting.

Topics Covered In This Episode:
1. The key to charging more and retaining clients longer as an ad manager is to implement a money-making funnel for clients that generates revenue within 30 days, making you look desirable and valuable to the client.

2. Finding the right audience of buyers rather than just generating cheap leads for clients can help create more sustainable income and create a strong strategy for your clients.

3. It is important to differentiate between money-making funnels and a client's bread-and-butter revenue generators.

4. Ad managers can add value by suggesting or creating low-ticket offers for clients' money-making funnels to cover ad spend and build a list of potential high-ticket buyers.

5. Implementing money-making funnels for clients can increase the ad manager's value, client retention, and business consistency.

6. Ad managers can transition from a technician role to a strategist role by advising and strategizing with clients on money-making funnels and audience targeting.

7. The Strategist Society is a program focused on helping ad managers and digital marketers transition into strategist roles, providing current strategies and support.

Loved This Episode? Check Out More Here. ⬇️

CLICK HERE TO LISTEN TO MY READING LIST FOR QUARTER 1

Find the full show notes at: https://brandimowles.com/218

Additional Resources:
DM Brandi @brandimowles on Instagram “society” to learn more.

To register for my BRAND NEW LIVE TRAINING on How To Have a 100K Year With Only 5 Clients. I’m going to be breaking down how you can hit 100K in 2024 and only work with 5 clients per month as an ad manager (no building an agency required). CLICK HERE to save your seat.

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Have you ever found yourself looking for small changes that can make a significant impact on your personal life or business? In this week's episode of the podcast, the discussion is centered around the power of incorporating daily non-negotiables that have the potential to transform your life. I share my 5 daily non-negotiables, shedding light on the impact these habits have had on my personal growth, business development, and holistic well-being.

Topics Covered In This Episode:
1. Small daily habits can transform business and personal life.

2. The 5 daily non-negotiables include movement, social media posting, conversations, journaling or meditating, and reading nonfiction.

3. Consistency in these non-negotiables leads to massive impacts.

4. Building habits starts small and grows gradually and can change both business and personal life.

5. It's about a holistic approach to self-care, family, and business.

6. Brandi adapted certain habits to fit her lifestyle and incorporating non-negotiables makes certain aspects a priority.

7. Implementing consistent habits changes the way one shows up for themselves, family, and business.

Loved This Episode? Check Out More Here. ⬇️

CLICK HERE TO LISTEN TO MY READING LIST FOR QUARTER 1

Find the full show notes at: https://brandimowles.com/217 

Additional Resources:
Buy Back Your Time by Dan Martell - CLICK HERE FOR MORE INFO.

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In a recent episode of the podcast, we chatted with Ashley Monk, CEO of Onya, an online advertising agency, and dove into the art of cold calling and strategies for successful outreach. Ashley's journey from starting her business at $500 per month to now charging over $10,000 per month offers valuable insights and strategies for entrepreneurs looking to master the art of cold calling.

Topics Covered In This Episode:

1. Cold calling and outreach can be effective strategies for growing businesses, and listeners can benefit from the insights shared.
2. Ashley Monk's journey from starting at $500 per month to now charging over $10,000 per month showcases the possibilities of growth in the industry and the importance of perseverance.
3. Persistence and resilience, as well as developing a thick skin, are crucial qualities for success in cold calling and outreach in the ad management industry.
4. Buying lead lists with specific criteria from platforms like Fiverr can be an informed approach to finding potential clients for cold calling.
5. For every 50 dials made, there may be 2-3 yeses, resulting in a 2-3% conversion rate for obtaining discovery calls, emphasizing the need for consistency and perseverance in cold calling efforts.
6. Building referral partners and understanding the target niche's preferences and behaviors are key strategies for successful outreach in the ad management industry.
7. Tailoring communication and appearance to align with the expectations of different verticals is essential for effective outreach, such as being more formal for traditional organizations and more casual for online businesses.
8. Understanding the target niche and where they spend their time is crucial for reaching them effectively, as the tactics and preferences for outreach can vary by industry.

Loved This Episode? Check Out More Here. ⬇️

CLICK HERE TO STEAL MY 3 PHASE ONBOARDING PROCESS TO WOW YOUR CLIENTS AND GET A FLOOD OF REFERRALS

Find the full show notes at: https://brandimowles.com/216

Additional Resources:
Join Brandi for a Live Free Training for Ad Managers and Future Ad Managers at http://Brandimowles.com/adtraining

Follow Onya Marketing on Facebook: https://www.facebook.com/onyamarketing

Follow Ashley Monk on Instagram: https://www.instagram.com/iamashleymonk/

Follow Ashley Monk on LinkedIn: https://www.linkedin.com/in/ashleymonk/

Follow the Podcast: https://podcasts.apple.com/us/podcast/serve-scale-soar/id1477998650

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CLICK HERE TO STEAL MY 3 PHASE ONBOARDING PROCESS TO WOW YOUR CLIENTS AND GET A FLOOD OF REFERRALS

Find the full show notes at: https://brandimowles.com/215

In the freelance world, having a game-changing strategy of niching down can greatly impact business growth. Niching down involves narrowing your focus within your business to serve a specific market segment or target audience. In this week’s episode, we discuss how this approach is not only crucial for ad managers but for all freelance professionals in the competitive market. Niching down allows you to provide exceptional value to a specific niche, enabling you to charge higher rates, attract clients more easily, and streamline your systems. This focus aligns with the 3 pillars of success – consistent clients, expert knowledge, and scalable systems.

Topics Covered In This Episode:
1. Niching down involves narrowing your focus within your business to serve a specific market segment or target audience, providing exceptional value in that niche.

2. Specializing in a niche allows for higher profits, easier client attraction, and the opportunity to charge more based on the value brought to the table.

3. Niching down is essential for standing out in the competitive freelance market, as clients seek experts rather than generalists.

4. The three-layer deep niche test is a powerful way to narrow down your niche and specialize in a particular area, boosting your competitive advantage.

5. When starting out, it’s beneficial to prioritize either local or online businesses for 90 days to determine which niche aligns best with your interests and goals - listen to your intuition and choose the niche that feels right for you.

6. It's okay to take on clients outside of your niche if they align with your interests and can pay your fee, especially when beginning your freelance business.

7. You have the flexibility to pivot and change your niche at any point, and niching down shouldn't be a reason to delay getting started in your freelance business.

Loved This Episode? Check Out More Here. ⬇️

CLICK HERE TO LEARN HOW AND WHEN TO NICHE YOUR SERVICES SO YOU CAN SCALE

Find the full show notes at: https://brandimowles.com/214

Additional Resources:

CLICK HERE FOR THE 45 PREMIUM SERVICE LIST

CLICK HERE TO REGISTER FOR THE CONFIDENT AD MANAGER TRAINING

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In a world where hustle and the pursuit of "more, more, more" are glorified, it’s important to take an alternative perspective. While I am proud to have gone from earning $30,000 to hitting $250,000 in my first full year as a freelancer, it didn’t come without mistakes along the way. The valuable lessons I learned were not just about what I did, but also about what I intentionally did not do. Here, we’ll cover the five things I didn't do that contributed to my success, and provide actionable steps for hitting revenue goals as a freelancer. 

Topics Covered In This Episode:

1. Key focus areas for success: attracting consistent clients, becoming an expert in your field, and building scalable systems.
2. Don't charge by the hour - move away from hourly fees and transition to package pricing for services.
3. Specialize in one or two services rather than offering a laundry list of services to become known as an expert in your industry.
4. When considering hiring a team, ensure your business is set up to support them and that you are still profitable.
5. Focus on sustainable, predictable, and profitable business strategies instead of quick-fix schemes or easy buttons.
6. Sequence is important in business growth - prioritize the necessary steps for your current stage rather than jumping ahead.
7. Prioritize consistent clients, expertise in your field, and scalable systems as a freelance business owner to drive success.

Find the full show notes at: https://brandimowles.com/213 

Additional Resources:

45 PREMIUM SERVICE LIST: https://servescalesoar.com/45

Hourly vs. Package Pricing: What Do Clients Really Want?

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Clear and effective communication is essential for the success of any business, especially when providing 1:1 services. Let’s explore what clear communication looks like and its critical role in creating thriving freelance and ad management businesses. 

Communication breakdowns can lead to misunderstandings and frustrations for both the client and the service provider. To navigate this, we’ll go over a tried and tested communication protocol, aimed at keeping clients satisfied and businesses thriving. This comprehensive guide to crafting your communication protocol will help you establish strong client relationships, boost revenue, and create a successful business.

Topics Covered In This Episode:

1. Effective communication is crucial for thriving in a freelance and ad management business.
2. Having clear systems and processes for communication is vital for scalability and client satisfaction.
3. Setting clear expectations from the beginning, such as communication frequency and channels, is essential.
4. Establishing boundaries and enforcing them is key to maintaining a healthy client-provider relationship.
5. Being prepared for hard conversations, such as addressing scope creep, late payments, and missed deadlines, is crucial for maintaining professionalism.
6. Personal growth and continuous learning in communication are essential for building better client relationships.
7. Putting systems and processes in place for handling hard conversations, such as having default templates for responses, can streamline communication and help maintain professionalism and business integrity.
   
   

Find the full show notes at: https://brandimowles.com/212

Additional Resources:

FREE WORKSHOP: CLICK HERE TO REGISTER

Maximizing Efficiency: 5 Essential Processes For Ad Managers

CLICK HERE TO LEARN HOW TO BOUNCE BACK AFTER BAD RESULTS

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Are you ready to elevate your ad campaigns from ordinary to extraordinary? Today, we're about to unveil the secrets to crafting the ultimate creative cocktail that will shake up your approach to advertising.

Topics Covered In This Episode:

1.  The episode focuses on crafting the perfect "creative cocktail" for ad campaigns to drive results and lower costs.
2. Emphasizes the significance of incorporating different types of ad creatives such as static images, carousels, and reels for maximum impact.
3. Considers the need to adapt creatives based on the specific campaign and target audience.
4. Recommends conducting an ad audit and analyzing organic social performance to identify the best-performing ad creatives.
5. Underscores the importance of testing different hooks and formats for creatives to find the most effective combinations.
6. Advises against assuming a specific creative type doesn't work for an ad account, as it may require optimization and testing.
7. Encourages marketers to lean into what platforms like Meta (formerly Facebook) prioritize and to test creatives at every step of the funnel.
8. Offers a strategy for setting up a campaign with a mix of carousel, static, and reel creatives, and continuously refining them based on performance.
   
   

Find the full show notes at: https://brandimowles.com/211

If you’re ready to become an ad strategist DM on Instagram @brandimowles with the word “creative cocktail” 

Additional Resources:

Reels Ads: Crafting Engaging Video Ads With Or Without Client Participation

CLICK HERE TO LEARN HOW TO GO FROM AD MANAGER TO GROWTH CONSULTANT

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As an ad manager, the career path can be a promising journey filled with opportunities for growth and advancement. In this episode, we will cover the various levels of the ad management career path, discussing the skills required, earning potential, and strategies for finding clients. Additionally, we will explore how ad managers can progress to the role of ad strategist and eventually transition into the position of a growth consultant. Let's map out the career path and discover the keys to success in ad management.

Topics Covered In This Episode:

1. Financial goals: Aim to reach $100,000 yearly as an ad manager, which is achievable with 5 clients, and transition to ad strategist to gain a significant pay increase.
2. Finding clients: Use methods like direct outreach, referrals, and networking events to secure clients, and commit to one method for about 45 days to focus and find your first or next client successfully.
3. Necessary skills: Develop expertise in Meta ads, hone communication skills, and embrace project management tools, bounce-back ability, and willingness to market services.
4. Progression to ad strategist: Ensure expert-level knowledge in ads and funnels, bring creative ideas and strategies to the table, and focus on targeting higher-level businesses with more ad spending
5. Transition to growth consultant: Understand the role and responsibilities of a growth consultant, charging significantly more than ad managers, with earning potential exceeding $250,000 a year by working less than 10 hours per week.
6. Finding growth consultancy clients: Explore various avenues like speaking at events, masterminds, networking events, and referrals to target higher-level businesses seeking growth consultancy services.
7. Required attributes: Cultivate expert-level knowledge of digital marketing and advertising, build a strong personal brand and professional network, establish exceptional communication and boundaries, and have the ability to see the big picture
8. Agency model considerations: Understand that incorporating the agency model at the ad strategist or growth consultant levels requires a certain level of revenue and profit margin to be viable, prompting strategic decision-making for future business growth.

Find the full show notes at: https://brandimowles.com/210

Join Brandi for a 4 Part Live Free training experience for ad managers and future ad managers at https://brandimowles.com/adtraining

Additional Resources:

How To Offer Consulting As A Premium Service In Your Business with Laura Meyer

CLICK HERE FOR A LOOK BEHIND THE SCENES AT WHAT AD MANAGERS REALLY DO

Follow the Podcast: https://podcasts.apple.com/us/podcast/serve-scale-soar/id1477998650

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