In this episode of the ServeScale Soar podcast, host Brandi Mowles discusses the significance of utilizing billboard ads as a key component of a successful ad strategy. Referred to as the "number 1 ad you should be running for every client no matter what industry, niche, or budget," Brandi emphasizes the effectiveness of billboard ads in building brand awareness, fostering audience engagement, and lowering ad costs. Let's dive into the practical insights provided in this episode and explore how incorporating billboard ads can benefit your client's marketing strategy.

Topics Covered In This Episode:

1. "Billboard ads" are the number 1 ad that should be run for every client, regardless of industry, niche, or budget.

2. The purpose of billboard ads is to increase brand awareness and audience building, with a focus on traditional marketing principles.

3. The ad campaign objective should be engagement, not awareness, to introduce new audiences to the client or their brand.

4. It's recommended to start with a $5 per day per ad set budget for billboard ads.

5. Video content is highly recommended for billboard ads as it helps to build know, like, and trust, and adds value to the audience's feed.

6. Running billboard ads allows for testing of audiences and messaging at a low cost before moving into more significant campaigns or launches.

7. Building on-platform audience activity through billboard ads helps in retargeting and creating lookalike audiences, especially in the current era of decreased data availability through social media platforms.

8. Consistent running of billboard ads 365 days a year can lead to lower ad costs and better ad account performance, in contrast to sporadic ad spending.

9. Billboard ads are focused on long-term growth and brand resilience, rather than short-term gains or immediate results.

10. Implementing a billboard ad strategy can have a significant impact on an account's performance, and it's a recommended action for ad management professionals to take.

Find the full show notes at: https://brandimowles.com/203

Join Brandi for a Live Free training for ad managers and future ad managers at https://brandimowles.com/adtraining

Additional Resources:

Follow the Podcast: https://podcasts.apple.com/us/podcast/serve-scale-soar/id1477998650

Follow Brandi on Instagram: https://www.instagram.com/brandimowles

Follow Brandi on Facebook: https://www.facebook.com/Brandiandcompany

In this episode, of the Serve Scale Soar Podcast,Want you to picture this. You're managing ad campaigns. Your clients are raving about you, and your results are through the roof. You're finally able to quit your 9 to 5, be at home with your little ones, maybe pay off that house or other debts, student loans, Going that Disney vacation without putting it on the credit card sounds like a dream. Right? Well, it's not just luck or talent that gets you there. It's about cultivating the right daily habits, and that's what this episode is all about.

Topics Covered In This Episode: 

• Importance of developing skills for meta ad management
• Weekly and daily habits for developing skills
• Importance of effective client communication
• Managing realistic result expectations
• Outlining clear and realistic communication expectations in contracts
• Active marketing efforts for ad managers
• The significance of making daily connections
• Getting 1% better every day

Find the full show notes at https://brandimowles.com/202

Join Brandi for a Live Free training for ad managers and future ad managers at https://brandimowles.com/adtraining

Additional Resources:

Follow the Podcast: https://podcasts.apple.com/us/podcast/serve-scale-soar/id1477998650

Follow Brandi on Instagram: https://www.instagram.com/brandimowles

Follow Brandi on Facebook: https://www.facebook.com/Brandiandcompany

Today, we are joined by the incredible Mel Abraham to delve into the fascinating topic of wealth through the decades. From financial strategies in your 30s, 40s, and 50s to the importance of debt management and building a fulfilling life, Mel brings his expertise and unique perspective to the table. 

We'll discover actionable steps to take control of our finances, the power of multiple income streams, and the critical role of saving even small amounts. 

Let's make money management a breeze and create a generational change within our families. Special thanks to Mel Abraham for making this episode possible. It's never too late to start building wealth, so let's seize this opportunity and take that first step toward financial independence.

Topics Covered In This Episode: 

• Importance of starting with liquidity and having a comfort fund
• Building an emergency fund
• Destructive debt vs productive debt
• Simultaneous debt management and wealth creation
• Allocating money toward investing
• Discussing wealth creation in different stages of life
• Considering disability insurance and life insurance
• Using tax-advantaged accounts (Roth vs traditional)
• Tackling procrastination and believing it's not too late to build wealth

Find the full show notes at https://brandimowles.com/201

Join us for Mel's once-a-year training at https://brandimowles.com/mel

Additional Resources:

Ready to scale to consistent 10k months without growing a team, hiring contractors, or creating a course? Then it’s time for you to Scale with Simplicity®.  Find out more >> https://brandimowles.com/join-serve-scale-soar

Follow the Podcast: https://podcasts.apple.com/us/podcast/serve-scale-soar/id1477998650

Follow Brandi on Instagram: https://www.instagram.com/brandimowles

Follow Brandi on Facebook: https://www.facebook.com/Brandiandcompany

Today, we have a special treat in store for you as we celebrate our 200th episode. Can you believe it? We've come a long way and couldn't have done it without your continued support and engagement.

In this milestone episode, your host, Brandi, reflects on the top 10 most downloaded podcast episodes and shares her biggest takeaways, quotes, and lessons from each episode. 

No matter if you're a freelancer, virtual assistant, online service provider, meta ad manager or course creator this episode has a lesson for you. 

Topics Covered In This Episode: 

• The importance of selling services and serving the audience
• Prioritizing happiness over financial revenue
• Setting boundaries for effective time management
• Building a supportive community
• Establishing business structure and implementing systems and processes
• The importance of aligning with clients who share values and interests
• Slowing down to speed up
• Having open conversations with partners about money and goals

Thank you for joining us on this incredible podcasting journey. We're immensely grateful for your support and input.

Find the full show notes at www.brandimowles.com/200

Additional Resources:

1. 115: How to Save, Invest and Plan for the Future of Your Finances with Mel Abraham
2. 130: How To Increase Your Revenue and Find More Clients Using Tiny Offers with Allie Bjerk
3. 128: Tapping Into Your Creativity, Making Genuine Connections, and Niching Down with Amanda Scott
4. 134: 10 Premium Services You Can Offer In 2022
5. 136: From $2K to $16K Months in Less Than a Year with Samantha Fine
6. 125: How To Create A Conversion Story To Increase Sales with Colin Boyd
7. 122: 10 Lessons I Learned Scaling to $1 Million: Best Of 2021
8. 124: Should You Start a Podcast? with Stephanie Judice
9. 133: Finding Time To Do It All
10. 126: 10 Lessons Learned in 2021

Ready to scale to consistent 10k months without growing a team, hiring contractors, or creating a course? Then it’s time for you to Scale with Simplicity®.  Find out more >> https://brandimowles.com/join-serve-scale-soar

Follow the Podcast: https://podcasts.apple.com/us/podcast/serve-scale-soar/id1477998650

Follow Brandi on Instagram: https://www.instagram.com/brandimowles

Follow Brandi on Facebook: https://www.facebook.com/Brandiandcompany

On this episode of Brandi Mowles, discusses the invisible time thief known as context switching and how it impacts productivity. She highlights the importance of consolidating and organizing tools, as well as creating batch days for tasks to improve efficiency. Brandi advocates for eliminating unessential tasks and focusing on important ones. Brandi also shares strategies for reducing context switching, such as using tools like Dubsado, HoneyBook, and ClickUp to streamline processes. 

Brandi provides valuable insights on reclaiming time and achieving success. Listeners are encouraged to share their own tips and takeaways from the episode. Tune in to this episode to learn how to conquer context switching and reclaim your time.

Topics covered in this episode include:

•  Importance of consolidating and organizing tools
• Creating batch days for tasks to improve efficiency
•  Eliminating unessential tasks and focusing on important ones
• Negative impact of context switching
• Strategies for maintaining focus and productivity
• Identifying moments of multitasking or context switching
• Disruption of deep work and flow caused by context switching

Tune in to this episode now to discover how you can boost your productivity and reclaim your time. Don't forget to share your thoughts and takeaways!

Find the full show notes at www.brandimowles.com/199

Additional Resources:

Ready to scale to consistent 10k months without growing a team, hiring contractors, or creating a course? Then it’s time for you to Scale with Simplicity®.  Find out more >> https://brandimowles.com/join-serve-scale-soar

Follow the Podcast: https://podcasts.apple.com/us/podcast/serve-scale-soar/id1477998650

Follow Brandi on Instagram: https://www.instagram.com/brandimowles

Follow Brandi on Facebook: https://www.facebook.com/Brandiandcompany

There’s nothing that I love more than talking about ways that you can make more money with a premium-price service! In this episode of Serve Scale Soar®, I sat down with Tasha Booth to talk about not one, but two premium services you can offer that you may not have heard of before!

Tasha Booth is an agency owner, coach, and podcaster. She is the Founder & CEO of The Launch Guild - a full-service launch support agency working with established coaches and course creators with Course & Podcast Launches. 

Topics covered in this episode include:

• The difference between launch managers and launch tech specialists
• What launch managers are actually responsible for
• The skills you need to be a launch tech specialist
• Where people find their launch management or launch tech specialist clients
• The price range you can charge for these services

This conversation with Tasha is value-packed for anyone considering a new premium-priced service. Make sure to tune in! 

Find the full show notes at www.brandimowles.com/198

Resources Mentioned:

Visit Tasha’s website: https://www.tashabooth.com/

Follow The Launch Guild on Facebook: https://www.facebook.com/thelaunchguild

Follow Tasha on Facebook: https://www.facebook.com/thetashabooth

Follow The Launch Guild on Instagram: https://www.instagram.com/thelaunchguild/

Follow Tasha on Instagram: https://www.instagram.com/thetashabooth/

Get the 5 Steps To Eliminating Team Management Overwhelm: https://products.tashabooth.com/team-training?r_done=1

Listen to the previous episode with Tasha: https://brandimowles.com/2020/09/22/income-plateaus-with-tasha-booth/

Additional Resources:

Ready to scale to consistent 10k months without growing a team, hiring contractors or creating a course? Then it’s time for you to Scale with Simplicity®.  Find out more >> https://brandimowles.com/join-serve-scale-soar

Follow the Podcast: https://podcasts.apple.com/us/podcast/serve-scale-soar/id1477998650

Follow Brandi on Instagram: https://www.instagram.com/brandimowles

Follow Brandi on Facebook: https://www.facebook.com/Brandiandcompany

Let’s talk about building resilience and overcoming setbacks. 

Now before you hit skip to go to the next episode because you don’t want to learn about your mindset, you just want actionable tips, stay with me!  This episode of Serve Scale Soar® is no different than the rest. I'm giving you some concrete, actionable steps you can take to build resilience and overcome setbacks, because let's be real, we all have them as entrepreneurs.

Topics covered in this episode include:

• What it really means to be resilient in your business
• Some common freelancer setbacks that we all experience eventually
• How I learned about resilience the hard way
• Why we need to embrace failure and learn from mistakes
• How we can cultivate a positive mindset when we experience setbacks
• The power of a network of support to turn to when you are having a hard time
• Keeping our long-term vision and goals in mind to get through the setbacks

Resilience is one of the most important qualities you can have as a freelancer or entrepreneur, so make sure to tune in to learn how to become more resilient despite setbacks or failures! 

Find the full show notes at www.brandimowles.com/197

Additional Resources:

Ready to scale to consistent 10k months without growing a team, hiring contractors, or creating a course? Then it’s time for you to Scale with Simplicity®.  Find out more >> https://brandimowles.com/join-serve-scale-soar

Follow the Podcast: https://podcasts.apple.com/us/podcast/serve-scale-soar/id1477998650

Follow Brandi on Instagram: https://www.instagram.com/brandimowles

Follow Brandi on Facebook: https://www.facebook.com/Brandiandcompany

Have you ever wondered how you can stand out in a crowd? 

Maybe you're brand new, or maybe you've been doing this for a while and you're just not getting all the discovery calls you want. It usually comes down to standing out in a crowd because let's be real- it is a crowded market! In this week's episode of Serve Scale Soar®,  I'm diving into five ways you can stand out in your pitches so you can land more clients. 

Topics covered in this episode include:

• Why the market for freelancers is so competitive and what it means for you
• Why niching down actually makes you more desirable to clients 
• How to craft a compelling and personalized pitch for your potential clients
• Why social proof and testimonials are such game changers for your pitches
• My favorite ways to get creative with pitches 
• What freelancers are getting wrong when it comes to pitching

These tips are guaranteed to put you apart from the rest, so make sure to tune in!

Find the full show notes at www.brandimowles.com/196

Resources Mentioned:

Listen to the episode about pricing your services: www.brandimowles.com/158

Listen to the episode about how to have a 15-minute discovery call: www.brandimowles.com/149

Listen to the episode about why your title doesn’t matter: www.brandimowles.com/188

Listen to the episode about social proof and testimonials: www.brandimowles.com/172

Listen to the episode about how to use video for personalized pitches: www.brandimowles.com/139

Additional Resources:

Ready to scale to consistent 10k months without growing a team, hiring contractors or creating a course? Then it’s time for you to Scale with Simplicity®.  Find out more >> https://brandimowles.com/join-serve-scale-soar

Follow the Podcast: https://podcasts.apple.com/us/podcast/serve-scale-soar/id1477998650

Follow Brandi on Instagram: https://www.instagram.com/brandimowles

Follow Brandi on Facebook: https://www.facebook.com/Brandiandcompany

I know I’m not alone in feeling like there is never enough time in a day to get everything done on my to-do list. This is a common feeling for most entrepreneurs, and it can be overwhelming! 

In this week's episode of Serve Scale Soar®, we are going to be talking about how to get all the stuff done and finding the time to do it. 

The key is to look at your time differently. It has worked for me, it has worked for many seven-figure entrepreneurs, and it has worked for people just getting started. No matter where you are on your journey, if you follow these four tips, you will find more time to get stuff done. 

It doesn’t matter if you are single, married, or a mom. No matter what your situation is, we all have the same amount of time in a day and honestly, that’s pretty empowering if you think about it! It’s how we use that time that differs so much. Don’t use your situation as an excuse to not do the things you need to do! 

Tune in to hear my tactical advice for making the most of your time and getting everything done. These tips are the things I have used to build my business as well as help the students inside of my program. 

If you implement these tips, you will be able to accomplish your goals! Just go into it with an open mind and make the shift. Make sure you tune in to hear them all! 

Find the full show notes at www.brandimowles.com/195

Additional Resources:

Follow the Podcast: https://podcasts.apple.com/us/podcast/serve-scale-soar/id1477998650

Follow Brandi on Instagram: https://www.instagram.com/brandimowles

Follow Brandi on Facebook: https://www.facebook.com/Brandiandcompany

Have you been thinking about becoming an ad manager? Are you already one but you want to update your services?

In this episode, I am joined by 11 Facebook ad managers who are sharing their tips and strategies for starting and growing an ad management business!

You are going to hear from people in all different stages of business, so whether you’re thinking about becoming an ad manager or you already have your own online business, these tips are gold. 

If this episode speaks to you, I want to invite you to my free four-part training that’s taking place right now. You will learn the three steps to consistently land high-quality Facebook and Instagram ad clients. Register at www.confidentadmanager.com.

Tune in, hear these amazing tips, and join us inside the Facebook group! 

Find the full show notes at www.brandimowles.com/194

Resources Mentioned:

www.confidentadmanager.com

Additional Resources:

Don’t forget to sign up for my free training >> How to Scale to Consistent 10K Months Without Hiring a Team

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