February 04, 2025

Your Marketing Minute Trust Ladder: Don’t Quit Before You Hit Gold

23 minutes

In the journey of building a successful service-based business, this thought holds true regardless of where you are in your business: consistency is key. Whether you're a seasoned freelancer or just starting out, maintaining momentum with intentional marketing efforts is essential for attracting valuable clients. Enter the concept of the Marketing Minute Trust Ladder, a fundamental tool that helps to guide your efforts and keep you persistent through the highs and lows of business growth.

Topics Covered In This Episode:

Consistency and momentum are key to achieving results in marketing efforts.
Different levels of the trust ladder determine the number of touchpoints required for landing clients.
Cold calling and cold emailing are at the lowest trust level, requiring larger numbers for potential results.
Cold messaging on social media provides slightly more trust, with the need for fewer contacts than cold calling/emails.
Responding to job opportunities in Facebook Groups has a higher trust level due to community connections.
Live events and networking offer face-to-face interaction, building significant trust and client acquisition potential.
Referrals and upgrading current clients represent the highest trust level, leading to the easiest sales.
Identifying your most effective marketing methods and sticking to the trust ladder can guide you on the amount of time needed for outreach.

Find the full show notes at: https://brandimowles.com/244

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CLICK HERE TO LEARN ABOUT THE ART OF COLD CALLING: STRATEGIES THAT WORK WITH ASHLEY MONK

Additional Resources:

Ready to learn the step-by-step process on how to start your business including how to land your first client?! REGISTER HERE for my free training so you can find a way to work from home.

Are you looking to find, pitch, and land high-paying clients? CLICK HERE for Booked & Banked, my step-by-step process to stand out in your marketing and find your next consistent client.

Check out some of our previous episodes to get started on landing consistent clients below!

The 4 Marketing Mistakes That Are Costing You Clients and Cash - LISTEN HERE

Fast-Track Your Clients: How To Get Quick Decisions Without High Pressure - LISTEN HERE

Standing Out in a Crowded Market: 5 Pitching Strategies to Land Your Dream Clients - LISTEN HERE

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By Brandi Mowles

133133 ratings

February 04, 2025

Your Marketing Minute Trust Ladder: Don’t Quit Before You Hit Gold

23 minutes

Topics Covered In This Episode:

Consistency and momentum are key to achieving results in marketing efforts.
Different levels of the trust ladder determine the number of touchpoints required for landing clients.
Cold calling and cold emailing are at the lowest trust level, requiring larger numbers for potential results.
Cold messaging on social media provides slightly more trust, with the need for fewer contacts than cold calling/emails.
Responding to job opportunities in Facebook Groups has a higher trust level due to community connections.
Live events and networking offer face-to-face interaction, building significant trust and client acquisition potential.
Referrals and upgrading current clients represent the highest trust level, leading to the easiest sales.
Identifying your most effective marketing methods and sticking to the trust ladder can guide you on the amount of time needed for outreach.