If there's one thing that drives me bananas about the online business world...it's how people think there are "rules" they must follow in order to be successful.

Okay, so maybe you wouldn't call them rules, but if you're unsure of what I'm talking about here, I'll explain. It drives me bananas when experts proclaim that there is one true way to accomplish something. You know what I mean, stuff like: 

• "If you want to grow an audience, you must do XYZ" 
• "You need XYZ if you want your reel to go viral"
• "This is exactly what you need for a 7-figure launch"

I mean, please.

We all know that my favorite phrase is "it depends" and I think there are so many marketing approaches and asset that will look different for every business.

Take your website, for example.

There are no rules you need to follow. Sure, there are best practices for both copy and design, but your business and your growth is what dictates the strategy for what best practices you should follow (and dare I say, which you shouldn't?!). I'm joined today with website designer, Teresa Schlup, to finish up this website series by  discussing how business owners can set their own rules for their websites and ways to be strategic while doing so.

Learn more about your guest expert:
Teresa Schlup is a WordPress and Squarespace web designer who helps her clients break the "rules of web design" by creating websites that are strategically designed to work as hard as they do.

She lives in South Dakota with her husband Todd, three pups – Marley, Toony & Presley, 2 cats – Frankie & Percy, and a flock of Ninja chickens.

Learn more about your host:

Erin Ollila believes in the power of words and how a message can inform – and even transform – its intended audience. She graduated from Fairfield University with an M.F.A. in Creative Writing, and went on to co-found Spry, an award-winning online literary journal.

When Erin’s not helping her clients by writing strategic and SEO website copy, you can find her doing other marketing work, such as website audits and SEO research to improve websites in this digital world to improve user experience and boost results for business owners.

Stay in touch with Erin Ollila, SEO website copywriter:

• Learn more about Erin's done-for-you website copy services if you want to skip the work and hire a professional copywriter to do it for you https://erinollila.com/website-copy
• Reach out her on Instagram, Facebook or on LinkedIn to talk more about showing up authentically online

As always, listen to the episode and read the full show notes here: https://erinollila.com/podcast 

Reach out to continue the conversation: https://erinollila.com/podcast and https://instagram.com/erinollila

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