Seth Godin is an entrepreneur, best-selling author, and speaker, whose works have inspired many people around the world to start their own business projects. He also hosts Akimbo, a new podcast about our culture and how we can change it.

In conversation with Mike Lewis, Godin talks about the core ideas that make for successful marketing, and how everyday jumpers and apply them to their own lives.

• For more information about Seth, visit sethgodin.com

• Visit the When To Jump community: whentojump.com

• Buy the When To Jump book here: https://amazon.com

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This week's episode is supported by Legal Shield, the Macmillan Audio title What Would the Great Economists Do?, and Weebly (weebly.com/JUMP).

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Feature Photo Credit: Brian Bloom