Daniel Mee returns to share how he transformed his gym's revenue without relying on more members. After reaching a plateau, he realised the key to growth wasn't just more sign-ups—but a smarter pricing strategy. In this episode, Daniel breaks down how he tested a high-ticket front-end offer, the surprising challenges that came with it, and why adjusting his membership pricing proved to be the ultimate game-changer. If you're a gym owner looking to scale your business while maintaining profitability, this episode is a must-listen.

Key Highlights:

- How shifting to a high-ticket front-end changed revenue streams. - The unexpected downsides of a 12-week premium offer. - Why gym owners must rethink their pricing strategy for long-term success. - The challenge of raising prices—and how to do it right. - Building a business that grows without sacrificing freedom. This episode is proudly sponsored by our partners at Over+Above. If you would like to find out more, check out their website here: https://www.oaperformance.com/ and their Instagram here: https://www.instagram.com/overandabove_performance

To find out how Fitness Marketing Agency can help your Fitness Business, book a demo call using the link below: https://fitnessmarketingagency.com/fmademo?sl=podcastdescription Connect with Fitness Marketing Agency on Instagram: https://www.instagram.com/fitnessmarketingagency

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