Shadow Work, WTF?

By Caitlin Clark | Shadow Alchemy Coaching AcademyEducation Self-Improvement

Shadow Work, WTF? episodes

July 23, 2024Ep. 89 What I’ve learned about business from trying to get pregnant
In this episode of Shadow Work, WTF?I'm diving into a deeply personal journey that's been unfolding in my life—my (almost) year-long attempt to get pregnant. I'm diving into the emotional journey of trying to get pregnant and how it mirrors the ups and downs of running a business.
From intense tracking and control to surrender and trust, I'll share my personal experiences and the valuable lessons learned along the way.
Plus, a few book recommendations and a fun hack for podcasting and reading!

Key Points and Timestamps
00:02:00 - Fun Hack for Book Lovers & Business owners
Kindle stand that doubles as a podcast stand.
00:04:30 - Current Book Recommendations
Struggles with Crescent City, love for Zodiac Academy.
00:08:00 - Personal Journey with Pregnancy
Tracking and control patterns re-emerging.
00:11:00 - Lessons from the Journey
Doing the right things doesn’t guarantee results.

Similarities between pregnancy and business efforts.
00:17:00 - Emotional Struggles and Surrender
Dealing with disappointment and lack of control.
00:20:00 - Business Parallels
How emotional patterns in pregnancy relate to business challenges.
00:25:00 - Conclusion and Final Thoughts
Trusting the process and showing up with vulnerability.

Resources Mentioned
Kindle Stand: Available on Amazon - https://www.amazon.com.au/dp/B08L4TKQ57?psc=1&ref=ppx_pop_dt_b_asin_image

Current Book: Zodiac Academy

Wealth Alchemy - Money Trauma Healing Course - https://completebycaitlin.com/wealth-alchemy

Connect with Me
If you enjoyed this episode, please share it with someone who might benefit. Don't forget to tag me on Instagram with your biggest takeaway!
Instagram: @complete_bycaitlin
Don’t forget to subscribe, rate, and review the podcast!
35 min
July 16, 2024Ep. 88 Unlocking Self-Expression: Beyond the Teacher Persona
In this episode of Shadow Work, WTF?, I'm taking you on a wild ride through my journey of stepping out of my comfort zone, breaking past the teacher persona, and embracing self-expression in my business. We’re diving deep into my struggles with perfectionism, the pressure to always be the expert, and how it's held back my true personality and creativity. This episode is raw, unfiltered, and a major leap for me in being more authentically myself. I hope it inspires you to do the same.

Key Points and Timestamps
00:00:00 - Introduction to the Episode
Why today’s episode is unstructured and personal.

My comfort zone with structured teaching and the discomfort with self-expression.
00:02:12 - Perfectionism and the Teacher Persona
Struggles with feeling uncomfortable sharing personal stories.

Hiding behind the teacher persona for safety and comfort.
00:04:39 - Pushing Past Comfort Zones
The sixth attempt at recording this episode.

The perfectionist mindset and internal judgments.
00:07:02 - Recent Life Events and Business Updates
Launching Wealth Alchemy, a new money trauma healing program.

The intense work and dedication poured into the course.
00:09:24 - Balancing Work and Personal Life
Groundhog Day effect: focusing solely on work and neglecting social life.

The importance of integrating fun and social activities for creativity and inspiration.
00:14:01 - The "Eat Your Vegetables First" Pattern
The pattern of prioritizing work before pleasure.

The negative impact of overworking and neglecting self-care.
00:18:32 - The Never-Ending To-Do List of Entrepreneurs
Struggling with deadlines and the pressure to constantly be productive.

Allowing flexibility and flow in work schedules.
00:20:17 - The Importance of Fun and Self-Care
The transformative effect of incorporating fun into the routine.

The balance between work and personal life for sustained motivation.
00:22:50 - Finding Personal Flow in Business
Embracing a non-linear approach to work.

The significance of self-care and enjoyment in maintaining business success.
Resources Mentioned
Join the Wealth Alchemy Program: [Link to Wealth Alchemy]

Follow Caitlin on Instagram: @complete_bycaitlin
Connect with Me!
If you enjoyed this episode, please share it with a fellow business owner who could benefit from these insights. Don't forget to tag me on Instagram with your biggest takeaway!
Instagram: @complete_bycaitlin
Don’t forget to subscribe, rate, and review the podcast!
26 min
June 25, 2024Ep. 87 Managing Scarcity: A Quick Fix While Doing the Deep Work
In this episode of Shadow Work, WTF?, we're diving into the gritty reality of scarcity and how it messes with your business and mindset. If you’re still reeling from last week's deep dive into scarcity, you’re in the right place. This episode is packed with practical tips to help you manage scarcity in the interim while you dig into those deeper layers.

Key Points and Timestamps
00:00:00 - Introduction
Welcome and overview of Shadow Work, WTF? podcast.

Brief recap of last week's episode on scarcity.
00:06:41 - Practical Tools to Hack Scarcity
Immediate strategies to manage feelings of scarcity and anxiety.

The importance of asking, "Is this actually a problem right now?"

Supporting your body and mind to feel more regulated.
00:08:54 - Regulating Yourself and Avoiding Overwhelm
Techniques to bring yourself back to a state of safety and calm.

Importance of external input and finding expansive influences.

How to take logical and strategic business decisions when feeling more grounded.
00:11:07 - Creating a Plan from a Place of Stability
Steps to take action in your business from a logical standpoint.

Emphasizing the importance of business strategy and prefrontal cortex thinking.
00:12:54 - Final Thoughts and Practical Application
Recap of tools and strategies discussed.

Encouragement to implement daily practices to manage scarcity and anxiety.
00:15:00 - Call to Action
Rate and share the podcast.

Join the "Scarcity to Six Figures" training for deeper transformation.

Resources Mentioned
Join the "Scarcity to Six Figures" Training: [Link to training]

Follow Caitlin on Instagram: @complete_bycaitlin

Access the Calling in the Cash Breathwork: Available immediately upon joining the training "[Scarcity to Six Figures]!"

Connect with Me
If you enjoyed this episode, please share it with a fellow business owner who could benefit from these insights. Don't forget to tag me on Instagram with your biggest takeaway!
Instagram: @complete_bycaitlin

Don’t forget to subscribe, rate, and review the podcast!
15 min
June 18, 2024Ep. 86 6 signs you’re stuck in scarcity and what to do about it
In this episode of Shadow Work, WTF?, I'm taking you on a wild ride through the shadows of scarcity, uncovering how this sneaky mentality is holding back your business and personal growth.

We're diving deep into my own tumultuous journey with scarcity, spilling all the juicy details, and giving you the actionable insights you need to break free from this BS. I’ll define scarcity, reveal its impact on your mindset and business, and help you spot the red flags—like seeing other coaches as competition, setting puny goals out of fear, and working yourself to the bone from a place of lack.

But don’t worry, I’ve got you covered with practical steps to overcome this scarcity. We’ll talk about implementing systems to manage money and clients, feeling safe with your current stash, and shifting from scarcity to abundance through belief work and nervous system regulation.

Plus, I’m super excited to introduce my game-changing three-day training, "Scarcity to 6-Figures." This isn’t just another fluffy course; we’re diving into shadow work, belief shifts, and embodying an abundant mindset. I’m inviting you to join me for some serious transformation. So, buckle up and get ready to turn those scarcity patterns on their head.

Your relationship with money is about to get a major upgrade, and your business will thank you for it!

Key Points and Timestamps
00:00:00 - Introduction to Scarcity
What the hell is scarcity, and how is it screwing with your mindset and business growth?

My personal rollercoaster with scarcity.
00:04:30 - Recognizing Scarcity in Your Business
Signs you're trapped in a scarcity mindset: viewing others as competition, fear of pivoting, setting wimpy goals, and overworking like a madwoman.
00:15:22 - Personal Stories and Insights
My epic struggles with money scarcity and the questionable business practices born from a lack mentality.
00:29:45 - Practical Steps to Overcome Scarcity
How to put systems in place to manage your money and clients like a pro.

Learning to feel safe with what you’ve got.

Shifting from a scarcity mindset to an abundance mindset with belief work and nervous system regulation.
00:37:15 - Upcoming Training: "Scarcity to 6-Figures"
All the deets on my three-day training.

We’re talking shadow work, belief shifts, and living that abundant life.

How to join and what you’ll get out of it.
00:45:52 - Final Thoughts and Call to Action
Recognize and flip those scarcity patterns.

Join me in the training for a deep dive into transformation.

Share your breakthroughs and experiences—let’s celebrate your journey together!

Resources Mentioned
Join the "Scarcity to 6-Figures" Training

Follow Caitlin on Instagram: @complete_bycaitlin

Access the Calling in the Cash Breathwork: Available immediately upon joining the training Scarcity to 6 figures training!

Connect with Me
If you enjoyed this episode, please share it with a fellow business owner who could benefit from these insights. Don't forget to tag me on Instagram with your biggest takeaway!
@complete_bycaitlin

Don’t forget to subscribe, rate and review the podcast!
47 min
June 10, 2024 Ep. 85 7 of my biggest mistakes (learnings) in biz
Running a business, honestly, what a RIDE. hahah.
I’ve had so many ups, downs and all rounds throughout this time.
And with that, I’ve learned a LOT about biz.
Today on Shadow Work, WTF? I want to share my 7 BIGGEST lessons in my biz with ya’ll.
This episode is filled with juicy insights that will give you some epic reflections and points of growth for your own biz too.

Timestamps:
0:02:20 - From clueless about ABNs to getting fired for being too shy - the journey begins.
0:04:25 - Overcoming the 'hide in the back' phase to rocking impromptu speeches.
0:05:13 - Choosing entrepreneurship because working for others is just not the vibe.
0:08:29 - Decisiveness is key - no more dilly-dallying in business decisions.
0:13:46 - Transitioning from coach to badass business owner.
0:19:30 - Putting pride on a timeout for business and personal life balance.
0:27:21 - Self-care isn't just a buzzword - it's a business strategy.
0:30:08 - Finding the sweet spot between strategy smarts and mindset magic.
0:32:33 - Action speaks louder than endless mindset loops.
0:34:26 - Embrace the chaos, learn from the mishaps, and keep on hustling in the biz world.

Resources:

FREEEE:
Grab the Shadow Work Prompts for Biz owners here
https://drive.google.com/file/d/1Pkcve7Ftq_RfX1D1JFty3DlXo5YCRelZ/view

Join the Wealthy & Worthy replay here
⁠https://academy.shadowalchemycoaching.com/l/wealthy-worthy/

Anddd - If you loved this episode, please leave a review and rate the podcast or share with someone else you think it could help!
36 min
June 03, 2024 Ep. 84 Fear of being cancelled? Here’s what to do
One of the most prevalent fears I hear from online biz owners, is that they are scared of being cancelled or publicly criticized.
And look, that’s a very legitimate and valid fear.
BUT, it’s also one that may be holding your biz back from more visibility, scaling and impact that you want.
In this episode, I go deep into understanding why this fear is so paralyzing, and how you can navigate the challenges of more visibility and criticism WHILE staying true to your authentic voice.

0:09:45 - Caitlin spills the tea on the tiny world of Instagram and the drama of fearing cancellation.
0:10:16 - Dive into the world of giving a f*ck because, let's face it, humans are wired that way!
0:11:17 - Unveiling the secrets of handling cancel culture with shadow work and emotional intelligence - the superhero tools of the digital age.
0:13:09 - Caitlin's "Cancel Chronicles" where she reflects on feedback and the art of staying true to your message.
0:19:10 - Embracing the shade: How to distinguish between shady feedback and constructive criticism like a boss.
0:20:38 - From canceled to comeback: Lessons on growth and transformation from the cancel culture hall of fame.

Resources:

FREEEE:
Grab the Shadow Work Prompts for Biz owners here
Join the Wealthy & Worthy replay here
⁠https://academy.shadowalchemycoaching.com/l/wealthy-worthy/

MASTERMIND:
BADASS CEO mastermind starts TOMORROW! DM me on IG to join.
IG: ⁠⁠https://www.instagram.com/catlouisedunn⁠

Anddd - If you loved this episode, please leave a review and rate the podcast or share with someone else you think it could help!
24 min
May 26, 2024 Ep. 83 What to do when your launch feels f*cked
We’ve all been there - you launch your exciting program to the world.. And…. get a few bites off the bat.. Then crickets *ugh*
Today’s episode is all about that crucial middle phase of your launch, when everything can feel a bit f*cked.
If you’re ready to stop having dead launches, this one's for you, sis.

00:20 - How to rock your launch with authenticity, resilience, and a touch of magic.
02:32 - Dive into a practical guide on managing yourself during a launch for long-term success.
05:17 - Understand the importance of staying genuine and consistent throughout your entrepreneurial journey.
07:36 - Discover different buyer behaviors and effective strategies to engage your audience authentically.
10:00 - Embrace the power of holding onto your vision and energy during the crucial phases of your launch.
11:53 - Uncover the truth about detaching from outcomes and finding balance in the unpredictable world of entrepreneurship.12:27 - Why managing your emotions and a sense of detachment is required for a sustainable business

Resources:

FREEEE:
Grab the Shadow Work Prompts for Biz owners here
Join the Wealthy & Worthy replay here
https://academy.shadowalchemycoaching.com/l/wealthy-worthy/

MASTERMIND:
BADASS CEO mastermind starts TOMORROW! DM me on IG to join.
IG: ⁠https://www.instagram.com/catlouisedunn⁠

Anddd - If you loved this episode, please leave a review and rate the podcast or share with someone else you think it could help!
22 min
May 20, 2024 Ep. 82 How to shift your identity and quantum leap your biz
Today, let's talk about stepping into your CEO energy to quantum leap your business.
I'll be spilling the tea on my own journey, from my best friend moving out and the grief that followed, to balancing human emotions while still showing up as a badass business owner.
In this episode I’ll be teaching you how to ask yourself the right questions, honor your personal needs, and make bold moves in your business that help you scale.
We're diving deep into the gap between who you are and who you want to be.
Ready to own your power and make some serious money while staying true to yourself? This ones for you.

Time stamps:
00:56 Navigating Life's Challenges: The Power of Emotional Regulation
05:03 The Intersection of Humanity and Business: Finding Balance
12:01 From Emotional Turmoil to Business Mastery
16:32 The CEO Mindset: Strategies for Scaling Your Business
28:06 Shadow Work and Business: Bridging the Gap for Success
33:25 Quantum Leaping Your Business with CEO Energy

Resources:

FREEEE:
Grab the Shadow Work Prompts for Biz owners here
Join the Wealthy & Worthy replay here
https://academy.shadowalchemycoaching.com/l/wealthy-worthy/

MASTERMIND:
BADASS CEO mastermind starts 27th of May, DM me on IG for all the details.
IG: https://www.instagram.com/catlouisedunn

Anddd - If you loved this episode, please leave a review and rate the podcast or share with someone else you think it could help!
36 min
May 06, 2024 Ep. 81 The #1 reason people aren’t buying your coaching package
This no-holds-barred episode slices through the fluff to hit you with the hard truth to why people aren't snapping up your coaching services.
Whether you're selling coaching or capybaras, the principles are the same. It's all about cracking the code of human psychology to make your offer irresistible—without sliding into the dark arts of manipulation.
This episode is a sassy shake-up designed to revolutionize your approach to business. It's time to stop being a wallflower in your industry and start being the life of the sales party.
Time stamps:
01:24 Personal Journey Through Business Pivot and Growth
08:14 The Power of Authority in Business and How to Harness It
16:41 Understanding the Value Exchange in Sales
22:41 Debunking Social Media Myths
23:08 Audience Size vs. Impact
23:39 Engagement Isn't Everything
25:31 Niche Down to Stand Out
27:03 Why People Love Your Content But Don't Buy
27:10 The Power of Personal Story in Content
27:59 Aligning Your Offer with Your Audience
29:22 Internal Work for External Success
33:47 Mastering Your Social Media Presence
35:27 Embracing Leadership and Authority
36:13 Navigating Disagreements and Criticism
38:28 Crafting Impactful Content

Resources mentioned:
Join the Wealthy & Worthy FREE training: https://academy.shadowalchemycoaching.com/wealthy-worthy/
Check out badass CEO: https://completebycaitlin.com/badass-ceo

Anddd - If you loved this episode, please leave a review and rate the podcast or share with someone else you think it could help!
45 min
April 23, 2024 Ep. 80 Messy Growth and Real Talk in Business W/ Caitlin & Ro
Get ready for an chaotic episode where we dive into a whirlwind of laughter, business blunders, and the art of embracing chaos with this entertaining AF conversation.
From setting dog tails on fire in sacred ceremonies to reverse crashing into garages, this episode covers the spectrum of 'what the heck' moments in business and life.
Today I am joined by one of my besties and fellow biz owner, Ro, as we chat about tackling the fears of being 'too much,' why we take a lot of imperfect action, and the comedic gold of navigating tech setups gone wrong.
We spill the beans on their most cringeworthy yet enlightening experiences, proving that the road to success is not only paved with challenges but is also lined with uproarious laughter.
Get ready for a series of rapid-fire Q&As, insightful yet hilarious realizations, and a refreshing take on building businesses, dealing with extroverts vs. introverts, and why being your authentic, stabby self is the best marketing strategy out there.

Time stamps:
00:17 Diving Deep into Business Realities and Social Media Facades
01:02 The Business of Being Besties: A Candid Conversation
03:05 Navigating Business Changes and Personal Growth
04:37 The Extrovert-Introvert Dynamic in Business and Life
06:16 Embracing the Unstructured
12:46 Human Design and the Journey of Self-Discovery
16:36 The Art of Sales: Conversations, Not Scripts
25:25 Navigating Business Pivots and Personal Challenges
31:57 Embracing Leadership and Overcoming Self-Doubt
34:37 The Power of Shadow Work in Personal and Business Growth
44:31 Strategies for Managing Stress and Imperfection in Business
54:28 Marketing Authentically: Being True to Yourself
01:01:19 Reflections and Future Plans
1 hr 3 min

About Shadow Work, WTF?

From the publisher's feed

Forget the love-and-light BS. Shadow Work, WTF? dives into the shadows we’d rather hide — shame, fear, boundaries, people-pleasing, and imposter syndrome — and shows you how to actually work with them…