Alicia Scott started Skinny Dip Cosmetics with a $150 investment and a dream of inclusive makeup for melanin-rich skin . Never heard of them? That because Alicia actually renamed her business baby to Range Beauty after hitting some legal trouble with a name and getting a tweet raving about her makeup that said, “Now this is range.” In that moment, Range Beauty was born.

The name stuck, with sales jumping from $30,000 in 2018, to $45,000 in 2019, and then skyrocketing to $330,000 in 2020, allowing Alicia to start working on the business on full-time.

Today, Range Beauty has fans like Beyonce, Issa Rae, Bobby Brown, and Gabrielle Union, and became the first Black woman-owned brand to get funding on Shark Tank, and is stocked in Target. 

Here's how she did it!

Links

• Learn more about Range Beauty: www.rangebeauty.com
• Join the Female Founder World online community home: https://links.geneva.com/invite/00c30313-1566-470a-a764-62010d8301bd 
• Become a Business Bestie subscriber: femalefounderworld.com/subscriber
• Get our quick case studies on TikTok: www.tiktok.com/@jasgarnsworthy