Halfdays, SET Active, Tower28, Dedcool, Facile—these brands all have one woman in common: Jhoanna Marissa.

She’s the founder of Willa Creative, an agency creating brand-first social content and websites for culture-defining brands. On this episode of Female Founder World, Jasmine Garnsworthy sits down with Jhoanna to share how she built the go-to creative agency for founder-led brands, how to build a scalable ecommerce strategy, and how to create brand-first social content that will make your products unforgettable.

On the show Jhoanna breaks down the new rules of e-commerce, like why a beautiful site is just table stakes, how to supercharge product pages for higher conversion, and why community and organic growth still beat paid ads for long-term success. She shares the tools top brands are using right now (like TYB, Tolstoy, Recharge, and more), the secrets to balancing aesthetics with performance across your digital marketing, and her advice for founders on when and how to work with an agency.

Plus, Jhoanna opens up about the reality of building with a lean team, how to build a referral-based business, and the rituals that keep her grounded as a creative leader.

LINKS & NOTES

• Get the Female Founder World resource roundup: https://femalefounderworld.beehiiv.com
• Become a Business Bestie subscriber: bestie.femalefounderworld.com
• Check out Willa Creative: https://willacreative.com
• Joanna’s recommended tools: Recharge for subscription; Shopify for website; TYB for community; Tolstoy for shoppable UGC video