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Ariana Ferwerda is the co-founder and CEO of Halfdays, a women’s outdoor apparel brand taking on the boring, not-cute, kinda expensive traditional outdoor industry. Her brand is approachable, inclusive, fun—and this approach is working. Between year one and two they 10x'd the business and did 8-figures in revenue.
Ariana's also a Forbes 30 under 30 alum, and this episode chats through what those first few years have looked like going from zero to 8-figures, how she's looking at hiring, and her biggest mistakes in the first few years.
Links
Get the Female Founder World newsletter https://femalefounderworld.beehiiv.com
Become a Business Bestie subscriber: femalefounderworld.com/subscriber
Get our quick case studies on TikTok: www.tiktok.com/@jasgarnsworthy
Check out Ariana's biz: https://www.halfdays.com/
By Female Founder World4.9
9797 ratings
Ariana Ferwerda is the co-founder and CEO of Halfdays, a women’s outdoor apparel brand taking on the boring, not-cute, kinda expensive traditional outdoor industry. Her brand is approachable, inclusive, fun—and this approach is working. Between year one and two they 10x'd the business and did 8-figures in revenue.
Ariana's also a Forbes 30 under 30 alum, and this episode chats through what those first few years have looked like going from zero to 8-figures, how she's looking at hiring, and her biggest mistakes in the first few years.
Links
Get the Female Founder World newsletter https://femalefounderworld.beehiiv.com
Become a Business Bestie subscriber: femalefounderworld.com/subscriber
Get our quick case studies on TikTok: www.tiktok.com/@jasgarnsworthy
Check out Ariana's biz: https://www.halfdays.com/

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