What really happens when you sell your business? In this episode of Shed and Shine, Gino Wickman and Rob Dube unpack the emotional and spiritual journey beyond the exit, when achievement gives way to emptiness and purpose must be rediscovered.
Gino shares his personal experience with selling EOS Worldwide and the patterns he has seen in other entrepreneurs: depression, identity loss, and the urgent need to prepare your next chapter before you close the deal. Rob reflects on his own missteps after his first sale, learning hard lessons about fulfillment, ego, and meaning.
Together, they explore how to “sell well,” honor your team, and reconnect with your True Self beyond business success.

Chapters
00:00 – When achievement doesn’t fill the hole
00:34 – Introducing “Beyond the Exit”
02:29 – The depression that follows selling
03:36 – Deciding whether to stay or move on
04:33 – Rob’s painful post-sale experience
06:33 – The team’s emotional impact
07:15 – Knowing your purpose before selling
08:08 – The emptiness at the top
09:00 – How Gino shared his decision with his team
10:34 – Going inside: shedding identity and ego
12:30 – The eight reasons to sell
13:33 – Finding the right buyer
13:57 – Should team members ask about selling?
14:42 – Transparency, resentment, and opportunity
15:49 – Life after the exit and new purpose

ABOUT THE 10 DISCIPLINES
The 10 Disciplines, founded by Gino Wickman and Rob Dube, is on a mission to help one million entrepreneurs realize it's possible to be driven and have peace while making a bigger impact. We want to help you shed the barriers and layers that prevent you from creating the balance between impact and peace, and your True Self.

Are you ready to be fully yourself, without the burnout?

This space is for driven leaders ready to stop chasing and start aligning. If you’re done hiding behind hustle, achievement, and expectations… and you’re ready to reconnect with who you really are, you’re in the right place.

CONNECT WITH US
❤️ https://www.instagram.com/the10disciplines
❤️ https://www.linkedin.com/company/the10disciplines/

MORE RESOURCES TO HELP YOUR INNER WORLD JOURNEY
❤️ https://the10disciplines.com/blog
❤️ https://www.shedandshinepodcast.com
⭐️ https://the10disciplines.com/shine

In today’s episode, Gino shares a clarity that emerged during a personal retreat, bringing together two worlds he has spent decades working in: entrepreneurial leadership and the inner work of becoming a healthy human. He introduces the idea of the authentic entrepreneurial leader and explains why these three words, on their own and especially together, matter in every walk of life.
Gino breaks down each component: authenticity, entrepreneurial spirit, and leadership, offering practical definitions rooted in honesty, emotional intelligence, responsibility, service, vision, and trust. While the framework speaks directly to entrepreneurs, the invitation is broader. No matter who you are or how you lead, the combination of being real, value-driven, and clear in direction creates meaningful impact. At its core, the message is a call to live it, model it, and let it ripple outward in service of something bigger.

Timestamps
00:00 Authentic Entrepreneurial Leaders
03:57 Defining Authentic
07:22 Defining Entrepreneurial
11:21 Defining Leader & Conclusion

ABOUT THE 10 DISCIPLINES
The 10 Disciplines, founded by Gino Wickman and Rob Dube, is on a mission to help one million drivel leaders realize it's possible to be driven and have peace while making a bigger impact. We want to help you shed the barriers and layers that prevent you from creating the balance between impact and peace, and your True Self.

Are you ready to be fully yourself, without the burnout?

This space is for driven leaders ready to stop chasing and start aligning. If you’re done hiding behind hustle, achievement, and expectations… and you’re ready to reconnect with who you really are, you’re in the right place.

CONNECT WITH US
❤️ instagram.com/the10disciplines
❤️ linkedin.com/company/the10disciplines/

MORE RESOURCES TO HELP YOUR INNER WORLD JOURNEY
❤️ the10disciplines.com/blog
❤️ shedandshinepodcast.com
⭐️ the10disciplines.com/shine

In this episode of Shed and Shine, Gino and Rob unpack a powerful new definition of “SHIT” shared by healer Gabe Roberts: Suppressed, Hidden, Influential Traumas. Together, they explore how buried emotions manifest in our bodies, relationships, and leadership, often showing up as fear, tension, and disconnection from peace.
They break down each part of the acronym, revealing how unprocessed pain becomes trapped energy that shapes the way we live and lead. Gino shares how releasing these emotional blocks through awareness and presence allows our True Self to shine, while Rob offers insight into the fear that keeps us from facing what hurts.
This conversation invites you to look inward, shed what no longer serves you, and rediscover the quiet strength of clarity, peace, and trust.

Timestamps
00:00 The Origin of “Shed Your Shit”
01:20 SHIT Defined: Suppressed, Hidden, Influential Traumas
02:25 Suppression and the Body’s Messages
04:10 Hidden Emotions and the Ego’s Tricks
05:45 How Early Life Shapes What We Hide
08:00 The Power of “Influential” and Why It Matters
09:30 Understanding Trauma: From Womb to Today
11:30 How Suppressed Energy Influences Leadership and Life
14:05 Fear, Insecurity, and the Armor We Build
16:45 Why Letting Go Hurts (and Why It’s Worth It)
17:53 The Death of the Old Self and Finding Peace
18:43 Gratitude, Healing, and the True Self

ABOUT THE 10 DISCIPLINES
The 10 Disciplines, founded by Gino Wickman and Rob Dube, is on a mission to help one million entrepreneurs realize it's possible to be driven and have peace while making a bigger impact. We want to help you shed the barriers and layers that prevent you from creating the balance between impact and peace, and your True Self.

Are you ready to be fully yourself, without the burnout?

This space is for driven leaders ready to stop chasing and start aligning. If you’re done hiding behind hustle, achievement, and expectations… and you’re ready to reconnect with who you really are, you’re in the right place.

CONNECT WITH US
❤️ https://www.instagram.com/the10disciplines
❤️ https://www.linkedin.com/company/the10disciplines/

MORE RESOURCES TO HELP YOUR INNER WORLD JOURNEY
❤️ https://the10disciplines.com/blog
❤️ https://www.shedandshinepodcast.com
⭐️ https://the10disciplines.com/shine

In this episode, Gino reflects on the role advice plays in growth and why discernment matters as much as openness. He explores three types of advice: Too Much Outside Advice, Too Little Outside Advice, and the often overlooked Voice of Inner Wisdom. While growth requires learning from others, Gino shares how over-seeking can create overwhelm, erode confidence, and pull us away from our True Self.
Drawing on Shine principles, personal experience, and insights from his sabbatical, Gino invites listeners to consider when it may be time to pause external input and listen inward. He also addresses the relationship between advice and confidence, highlighting the balance between humility and self-trust. At its heart, the conversation points toward trusting your own wisdom, honoring your timing, and allowing yourself to become your own guru.

Chapters
00:00 Introduction to Advice
02:39 Navigating Too Much Outside Advice
05:43 Understanding Too Little Outside Advice
07:32 Embracing Inside Advice: Your Intuition
12:57 The Confidence Challenge with Advice

ABOUT THE 10 DISCIPLINES
The 10 Disciplines, founded by Gino Wickman and Rob Dube, is on a mission to help one million drivel leaders realize it's possible to be driven and have peace while making a bigger impact. We want to help you shed the barriers and layers that prevent you from creating the balance between impact and peace, and your True Self.

Are you ready to be fully yourself, without the burnout?

This space is for driven leaders ready to stop chasing and start aligning. If you’re done hiding behind hustle, achievement, and expectations… and you’re ready to reconnect with who you really are, you’re in the right place.

CONNECT WITH US
❤️ instagram.com/the10disciplines
❤️ linkedin.com/company/the10disciplines/

MORE RESOURCES TO HELP YOUR INNER WORLD JOURNEY
❤️ the10disciplines.com/blog
❤️ shedandshinepodcast.com
⭐️ the10disciplines.com/shine

In this episode of Shed and Shine, Rob and Gino explore what it means to truly find your community. Rob opens the conversation by reflecting on how driven people often go it alone, yet many crave a space where they can be vulnerable, grow, and shed what no longer serves them. Gino shares his decades-long experience with peer groups, from early mentor circles to YEO, Strategic Coach, and the EOS Implementer Community, and how each shaped his growth and awareness.
They discuss the value of surrounding yourself with like-minded people who both challenge and reflect your True Self. The conversation touches on vulnerability, evolution, and the courage to start your own circle when none feels right. Whether you thrive in solitude or community, this episode invites you to ask: Who helps you see yourself more clearly?

Timestamps
00:00 Finding Your Community: An Introduction
02:18 Gino’s Journey Through Peer Groups
05:45 Rob’s Evolution in Community
07:47 Finding the Right Group: Gino’s Advice
10:37 The Depth of Connection & Individual Paths
13:32 The Benefits of Authentic Community

ABOUT THE 10 DISCIPLINES
The 10 Disciplines, founded by Gino Wickman and Rob Dube, is on a mission to help one million entrepreneurs realize it's possible to be driven and have peace while making a bigger impact. We want to help you shed the barriers and layers that prevent you from creating the balance between impact and peace, and your True Self.

Are you ready to be fully yourself, without the burnout?

This space is for driven leaders ready to stop chasing and start aligning. If you’re done hiding behind hustle, achievement, and expectations… and you’re ready to reconnect with who you really are, you’re in the right place.

CONNECT WITH US
❤️ https://www.instagram.com/the10disciplines
❤️ https://www.linkedin.com/company/the10disciplines/

MORE RESOURCES TO HELP YOUR INNER WORLD JOURNEY
❤️ https://the10disciplines.com/blog
❤️ https://www.shedandshinepodcast.com
⭐️ https://the10disciplines.com/shine

In this episode, Gino explores a truth that sits at the root of Shedding and Shining: honesty. He shares why being open and honest with yourself and with others is not just a value, but the foundation for freeing your True Self. Drawing from his sabbatical and the book Radical Honesty, Gino introduces three levels of telling the truth: revealing the facts from the past, being honest about current thoughts and feelings, and exposing the fiction of the ego or persona.
He reflects on how performance, people pleasing, and fear pull us away from authenticity, and why truth, even when uncomfortable, ultimately brings clarity and freedom. The episode closes with a passionate reminder that honesty does not equal cruelty. When truth comes from the heart, it is an act of love. Gino invites listeners to practice openness, demand honesty in their relationships, and trust that the truth will set them free.

Chapters
00:00 The Root of Honesty
02:26 Open vs. Honest vs. Authentic
04:42 Level 1: Revealing Past Deceptions
07:32 Level 2: Current Thoughts & Feelings
09:46 Level 3: Exposing the Fiction
11:59 Kindness, Words, and Truth

ABOUT THE 10 DISCIPLINES
The 10 Disciplines, founded by Gino Wickman and Rob Dube, is on a mission to help one million drivel leaders realize it's possible to be driven and have peace while making a bigger impact. We want to help you shed the barriers and layers that prevent you from creating the balance between impact and peace, and your True Self.

Are you ready to be fully yourself, without the burnout?

This space is for driven leaders ready to stop chasing and start aligning. If you’re done hiding behind hustle, achievement, and expectations… and you’re ready to reconnect with who you really are, you’re in the right place.

CONNECT WITH US
❤️ instagram.com/the10disciplines
❤️ linkedin.com/company/the10disciplines/

MORE RESOURCES TO HELP YOUR INNER WORLD JOURNEY
❤️ the10disciplines.com/blog
❤️ shedandshinepodcast.com
⭐️ the10disciplines.com/shine

In this episode, Rob and Gino explore Discipline #10: Be Humble. The conversation begins with a simple question: what does true humility really look like? Gino shares that humility often shows up through laughter, especially the ability to laugh at yourself, to laugh in disagreement, and even to laugh when you realize you’re wrong. Together, they unpack how humility and ego can coexist within driven people, and how awareness transforms that tension into growth.
Rob and Gino also discuss recognition, authenticity, and how to stay grounded when others misunderstand your intentions. Gino reflects on his evolution from craving validation to simply being grateful for it. The episode closes with reminders to embrace imperfection, release judgment, and remember that humility is not weakness; it’s the quiet strength of knowing and accepting your True Self.

Chapters
00:00 Defining and Understanding Humility
01:46 Humility: Laughing at Ourselves
04:19 Perception of Arrogance vs. Humility
07:26 Handling Recognition with Humility
11:28 Ego, Validation, and the ‘Fixer’ Mentality
15:23 Entrepreneurs, Humility, and Gratitude
18:08 Accepting Disagreement and the Humility Exercise

ABOUT THE 10 DISCIPLINES
The 10 Disciplines, founded by Gino Wickman and Rob Dube, is on a mission to help one million entrepreneurs realize it's possible to be driven and have peace while making a bigger impact. We want to help you shed the barriers and layers that prevent you from creating the balance between impact and peace, and your True Self.

Are you ready to be fully yourself, without the burnout?

This space is for driven leaders ready to stop chasing and start aligning. If you’re done hiding behind hustle, achievement, and expectations… and you’re ready to reconnect with who you really are, you’re in the right place.

CONNECT WITH US
❤️ https://www.instagram.com/the10disciplines
❤️ https://www.linkedin.com/company/the10disciplines/

MORE RESOURCES TO HELP YOUR INNER WORLD JOURNEY
❤️ https://the10disciplines.com/blog
❤️ https://www.shedandshinepodcast.com
⭐️ https://the10disciplines.com/shine

In this quiet and intimate Riff, Gino invites you into a deeper encounter with your True Self. He begins with a guided exercise from Shine, asking you to strip away every role and achievement until only you remain. In that stillness, you notice where you sit on the spectrum between peace and pain. That awareness becomes a doorway into knowing yourself more honestly.
Gino then shares the story of his four day personal retreat, a stretch of time without identity or distraction. He wrote his life story, journaled, rested, met long-forgotten teachings, and sat in silence with himself. There was introspection, beauty, and a real shift at the core.
He leaves you with a gentle question: What would happen if you created even a small retreat of your own? What part of your True Self might come forward?

Chapters
00:00 The True Self Exercise
05:59 A Four-Day Personal Retreat
08:31 Activities During the Retreat
12:27 Reflections and Call to Action

ABOUT THE 10 DISCIPLINES
The 10 Disciplines, founded by Gino Wickman and Rob Dube, is on a mission to help one million entrepreneurs realize it's possible to be driven and have peace while making a bigger impact. We want to help you shed the barriers and layers that prevent you from creating the balance between impact and peace, and your True Self.

Are you ready to be fully yourself, without the burnout?

This space is for driven leaders ready to stop chasing and start aligning. If you’re done hiding behind hustle, achievement, and expectations… and you’re ready to reconnect with who you really are, you’re in the right place.

CONNECT WITH US
❤️ https://www.instagram.com/the10disciplines
❤️ https://www.linkedin.com/company/the10disciplines/

MORE RESOURCES TO HELP YOUR INNER WORLD JOURNEY
❤️ https://the10disciplines.com/blog
❤️ https://www.shedandshinepodcast.com
⭐️ https://the10disciplines.com/shine

This week on Shed and Shine, it's time for another Coffee Shop Conversation! Both topics in this episode reflect on recent transformative experiences. Rob shares insights from his annual Do Nothing retreat, where five days of stillness stripped away the noise and brought everyday moments into vivid presence. He reminds us that we rarely sit with our own thoughts, and when we do, it can unlock a quiet clarity.
Gino recounts his yearly deep dive in Boulder with two lifelong friends, led this time by a soul-connected meditation guide. Through visualization and raw conversation, he found a renewed sense of connection, clarity, and most importantly, patience. These unplanned, soul-level check-ins are what make Coffee Shop Conversation so special: raw, real, and always pointing us back to the quiet truth within.

Chapters
00:00 The Coffee Shop Conversation Begins
01:32 Exploring Silent Retreats
04:11 The Transformation of Silence
06:10 Personal Insights from the Latest Retreat
08:24 Deep Connections in Boulder
12:08 The Power of Visualization
14:55 Anticipating Future Impact

ABOUT THE 10 DISCIPLINES
The 10 Disciplines, founded by Gino Wickman and Rob Dube, is on a mission to help one million entrepreneurs realize it's possible to be driven and have peace while making a bigger impact. We want to help you shed the barriers and layers that prevent you from creating the balance between impact and peace, and your True Self.

Do you want to let your freak flag fly, and be your most authentic self at all times? Do you want to accomplish more without burning out, or doing a lot of damage to yourself (emotionally, physically, and mentally), and the relationships around you? Do you want to know the person beneath the identity you’ve created of work, accomplishments, and successes? If so, you’re in the right place.

You've put a lot of focus on your outer world. Let's start your inner world journey together.

⚡️ Join The 10 Disciplines Group Coaching Program: https://the10disciplines.com/group-coaching-program/

⚡️ Take The True Self Assessment: https://the10disciplines.com/assessment

CONNECT WITH US
❤️ https://www.instagram.com/the10disciplines
❤️ https://www.linkedin.com/company/the10disciplines/
❤️ https://www.youtube.com/@The10Disciplines

MORE RESOURCES TO HELP YOUR INNER WORLD JOURNEY
❤️ https://the10disciplines.com/blog
❤️ https://www.shedandshinepodcast.com
⭐️ https://the10disciplines.com/shine

In this week’s Riff, Gino goes back to the basics. After three packed weeks on the road, he uses the exhaustion as a checkup and returns to the foundation of Shine. He revisits the Three Discoveries that free your True Self and moves through the 10 Disciplines in a real, practical way.
You will hear simple prompts that land with clarity. Ten Year Thinking. Take Time Off. Know Thyself. Be Still. Know Your 100 Percent. Say No… Often. Stop Doing Low Energy Work. Prepare Every Night. Put Everything In One Place. Be Humble. The invitation is simple… pick one thing that you need most right now and do it.
If life feels loud, this episode is your reset. Back to the basics. Back to what works.

Timestamps
00:00 Back to the Basics: Introduction
01:45 Discovery 1: I Am Driven
03:32 Discovery 2: Love or Fear Decisions
07:22 Discovery 3: Driven and Peaceful
08:59 Discipline 1: 10-Year Thinking
10:35 Disciplines 2 & 3: Time Off & Know Thyself
12:53 Disciplines 4 & 5: Be Still & Know Your 100%
15:05 Disciplines 6 & 7: Say No & No Low-Energy Work
17:34 Discipline 8: Prepare Nightly
18:22 Disciplines 9 & 10: One Place & Be Humble

ABOUT THE 10 DISCIPLINES
The 10 Disciplines, founded by Gino Wickman and Rob Dube, is on a mission to help one million entrepreneurs realize it's possible to be driven and have peace while making a bigger impact. We want to help you shed the barriers and layers that prevent you from creating the balance between impact and peace, and your True Self.

Are you ready to be fully yourself, without the burnout?

This space is for driven leaders ready to stop chasing and start aligning. If you’re done hiding behind hustle, achievement, and expectations… and you’re ready to reconnect with who you really are, you’re in the right place.

CONNECT WITH US
❤️ https://www.instagram.com/the10disciplines
❤️ https://www.linkedin.com/company/the10disciplines/

MORE RESOURCES TO HELP YOUR INNER WORLD JOURNEY
❤️ https://the10disciplines.com/blog
❤️ https://www.shedandshinepodcast.com
⭐️ https://the10disciplines.com/shine