In this Riff, Gino explores a truth we all face: we are either expanding or contracting. Expansion brings learning, progress, and momentum. Contraction, on the other hand, brings discomfort, doubt, and resistance. Each phase plays a role in our growth. Progress rarely moves in a straight line; it comes in cycles.
Gino shares his own cycles of Shedding and Shining, reminding us that contraction does not mean we’re broken... it means we’re about to break through. Whether it’s a business hitting a ceiling or an individual wrestling with change, the pattern is the same: expansion, contraction, evolution, revolution. Your job is to stay aware, trust the process, and look for the lesson. Because if you’re committed to growth, another expansion is always around the corner.

Chapters
00:00 Introduction: The Cycle of Expansion and Contraction
01:40 Understanding Contraction: The Shedding Season
03:05 Growth in Business: Evolution and Revolution
04:46 Human Growth: Beyond Physical Changes
06:00 Embracing Growth Pains
08:09 The Cycle of Lessons: Learning and Re-learning

ABOUT THE 10 DISCIPLINES
The 10 Disciplines, founded by Gino Wickman and Rob Dube, is on a mission to help one million entrepreneurs realize it's possible to be driven and have peace while making a bigger impact. We want to help you shed the barriers and layers that prevent you from creating the balance between impact and peace, and your True Self.

Do you want to let your freak flag fly, and be your most authentic self at all times? Do you want to accomplish more without burning out, or doing a lot of damage to yourself (emotionally, physically, and mentally), and the relationships around you? Do you want to know the person beneath the identity you’ve created of work, accomplishments, and successes? If so, you’re in the right place.

You've put a lot of focus on your outer world. Let's start your inner world journey together.

⚡️ Join The 10 Disciplines Group Coaching Program: https://the10disciplines.com/group-coaching-program/

⚡️ Take The True Self Assessment: https://the10disciplines.com/assessment

CONNECT WITH US
❤️ https://www.instagram.com/the10disciplines
❤️ https://www.linkedin.com/company/the10disciplines/
❤️ https://www.youtube.com/@The10Disciplines

MORE RESOURCES TO HELP YOUR INNER WORLD JOURNEY
❤️ https://the10disciplines.com/blog
❤️ https://www.shedandshinepodcast.com
⭐️ https://the10disciplines.com/shine

On this episode of Shed and Shine, Rob and Gino explore how time blocking helps us stay aligned with what matters most in both work and life.
Driven people often blur the lines between effort and rest. That’s why it’s essential to schedule both with care. Whether it’s taking days off, protecting creative energy, or building buffer time between meetings and vacations, each calendar block becomes a commitment to well-being.
Rob and Gino share how knowing your limits can keep you clear and energized. They talk about scheduling new projects right away, choosing the right time for creative work, and giving yourself space before and after vacations. When you make room for yourself in your calendar, you create space to shed the clutter and let your True Self shine.

00:00 The Time Management Dilemma
01:30 Understanding Time Blocking
03:15 The Importance of Time Off
04:36 Finding Clarity in a Choppy Schedule
06:00 Maximizing Creative Energy
09:30 Cushioning Your Time Off
11:00 Overcoming Resistance to Time Blocking
14:30 Establishing Non-Negotiables
16:05 Making Meetings Meaningful

ABOUT THE 10 DISCIPLINES
The 10 Disciplines, founded by Gino Wickman and Rob Dube, is on a mission to help one million entrepreneurs realize it's possible to be driven and have peace while making a bigger impact. We want to help you shed the barriers and layers that prevent you from creating the balance between impact and peace, and your True Self.

Do you want to let your freak flag fly, and be your most authentic self at all times? Do you want to accomplish more without burning out, or doing a lot of damage to yourself (emotionally, physically, and mentally), and the relationships around you? Do you want to know the person beneath the identity you’ve created of work, accomplishments, and successes? If so, you’re in the right place.

You've put a lot of focus on your outer world. Let's start your inner world journey together.

⚡️ Join The 10 Disciplines Group Coaching Program: https://the10disciplines.com/group-coaching-program/

⚡️ Take The True Self Assessment: https://the10disciplines.com/assessment

CONNECT WITH US
❤️ https://www.instagram.com/the10disciplines
❤️ https://www.linkedin.com/company/the10disciplines/
❤️ https://www.youtube.com/@The10Disciplines

MORE RESOURCES TO HELP YOUR INNER WORLD JOURNEY
❤️ https://the10disciplines.com/blog
❤️ https://www.shedandshinepodcast.com
⭐️ https://the10disciplines.com/shine

What happens when you’re running at 150 percent capacity? In this episode, Gino invites you into his current reality: an intense stretch filled with book rewrites, big decisions, and a to-do list that just won’t quit. Instead of powering through blindly, he turns to the 10 Disciplines to stay conscious, clear, and connected.

He shares how he's managing the strain by saying no more often, delegating outside his sweet spot, staying present with loved ones, and holding fast to his stillness practice. This episode is a mirror for anyone feeling maxed out. Ask yourself: Is this push aligned with your 10-year vision? Are you aware of the cost? Most importantly, do you know how long it will last and why it matters? If not, this is the moment to pause and check in.

Chapters
00:00 Welcome and Introduction
01:14 Living Out of Balance
02:14 The 150% Experience
04:01 Restructuring and New Commitments
05:22 Impact on Relationships
06:40 Awareness and Self-Reflection
08:19 Applying the 10 Disciplines
10:13 Finding Balance Again

ABOUT THE 10 DISCIPLINES
The 10 Disciplines, founded by Gino Wickman and Rob Dube, is on a mission to help one million entrepreneurs realize it's possible to be driven and have peace while making a bigger impact. We want to help you shed the barriers and layers that prevent you from creating the balance between impact and peace, and your True Self.

Do you want to let your freak flag fly, and be your most authentic self at all times? Do you want to accomplish more without burning out, or doing a lot of damage to yourself (emotionally, physically, and mentally), and the relationships around you? Do you want to know the person beneath the identity you’ve created of work, accomplishments, and successes? If so, you’re in the right place.

You've put a lot of focus on your outer world. Let's start your inner world journey together.

⚡️ Join The 10 Disciplines Group Coaching Program: https://the10disciplines.com/group-coaching-program/

⚡️ Take The True Self Assessment: https://the10disciplines.com/assessment

CONNECT WITH US
❤️ https://www.instagram.com/the10disciplines
❤️ https://www.linkedin.com/company/the10disciplines/
❤️ https://www.youtube.com/@The10Disciplines

MORE RESOURCES TO HELP YOUR INNER WORLD JOURNEY
❤️ https://the10disciplines.com/blog
❤️ https://www.shedandshinepodcast.com
⭐️ https://the10disciplines.com/shine

Rob and Gino explore how the people we attract, in both life and business, reflect the clarity (or confusion) within ourselves. When your values are vague, you draw in the wrong energy; but when you get clear on your True Self and core values, you become a magnet for those who truly align, and a filter for those who don’t. This clarity helps build relationships that nourish your vision rather than drain it.
They invite us to trust our bodies when meeting new people: does your energy feel calm or uneasy? That’s your intuition speaking. They also remind us that humility attracts humility, while ego only brings more ego. If you want relationships that last, think in decades, not days. Long-term alignment starts with who you are now, and who you’re becoming.

Chapters
00:00 The Importance of Long-Term Relationships
01:00 Aligning Your Energy with Others
02:12 The Soul of Your Company
03:30 Defining Personal Core Values
05:15 Building Your Support Team
09:00 Trusting Your Intuition
11:00 The Value of 10-Year Thinking
13:00 Recognizing Personal Accountability
15:00 Identifying Hard vs. Easy People

ABOUT THE 10 DISCIPLINES
The 10 Disciplines, founded by Gino Wickman and Rob Dube, is on a mission to help one million entrepreneurs realize it's possible to be driven and have peace while making a bigger impact. We want to help you shed the barriers and layers that prevent you from creating the balance between impact and peace, and your True Self.

Do you want to let your freak flag fly, and be your most authentic self at all times? Do you want to accomplish more without burning out, or doing a lot of damage to yourself (emotionally, physically, and mentally), and the relationships around you? Do you want to know the person beneath the identity you’ve created of work, accomplishments, and successes? If so, you’re in the right place.

You've put a lot of focus on your outer world. Let's start your inner world journey together.

⚡️ Join The 10 Disciplines Group Coaching Program: https://the10disciplines.com/group-coaching-program/

⚡️ Take The True Self Assessment: https://the10disciplines.com/assessment

CONNECT WITH US
❤️ https://www.instagram.com/the10disciplines
❤️ https://www.linkedin.com/company/the10disciplines/
❤️ https://www.youtube.com/@The10Disciplines

MORE RESOURCES TO HELP YOUR INNER WORLD JOURNEY
❤️ https://the10disciplines.com/blog
❤️ https://www.shedandshinepodcast.com
⭐️ https://the10disciplines.com/shine

What happens when we choose to lead with love… and only love? In this heartfelt Riff, Gino explores the full power of love in both business and life. He shares how “putting the love in it” transformed his companies, his relationships, and his own leadership. Tough love counts too: honesty, boundaries, even firing someone can be loving when done from the heart. And the ultimate love? Loving yourself. When we do that, we stop chasing, stop fearing, and start vibrating higher. So put the love in it, even when it's hard to do.

Chapters
00:00 Introduction to Love
01:25 The Power of Love vs. Fear
02:31 Building a Business on Love
05:43 Tough Love in Business
07:12 Love in Personal Relationships
09:28 Self-Love and Boundaries

ABOUT THE 10 DISCIPLINES
The 10 Disciplines, founded by Gino Wickman and Rob Dube, is on a mission to help one million entrepreneurs realize it's possible to be driven and have peace while making a bigger impact. We want to help you shed the barriers and layers that prevent you from creating the balance between impact and peace, and your True Self.

Do you want to let your freak flag fly, and be your most authentic self at all times? Do you want to accomplish more without burning out, or doing a lot of damage to yourself (emotionally, physically, and mentally), and the relationships around you? Do you want to know the person beneath the identity you’ve created of work, accomplishments, and successes? If so, you’re in the right place.

You've put a lot of focus on your outer world. Let's start your inner world journey together.

⚡️ Join The 10 Disciplines Group Coaching Program: https://the10disciplines.com/group-coaching-program/

⚡️ Take The True Self Assessment: https://the10disciplines.com/assessment

CONNECT WITH US
❤️ https://www.instagram.com/the10disciplines
❤️ https://www.linkedin.com/company/the10disciplines/
❤️ https://www.youtube.com/@The10Disciplines

MORE RESOURCES TO HELP YOUR INNER WORLD JOURNEY
❤️ https://the10disciplines.com/blog
❤️ https://www.shedandshinepodcast.com
⭐️ https://the10disciplines.com/shine

On this episode of Shed and Shine, Rob and Gino share a powerful shift in direction: the podcast is no longer just for driven entrepreneurs; it's for all driven people. That includes high performers, overachievers, and anyone striving for meaning, peace, and control in a fast-paced life. They realized that the struggles they’ve spoken about—identity, energy, the need to feel whole—aren’t just entrepreneurial issues; they’re human ones.
After years of holding tight to a narrow focus, feedback from listeners sparked this expansion. On that note, Rob and Gino want to hear from you at [email protected] and encourage you to pass this along to other driven souls. The message is clear: you don’t have to own a business to shed your shit and shine as your True Self.

Chapters
00:00 The Love for Driven Entrepreneurs
01:00 Expanding the Audience
02:06 The Journey of Decision Making
04:41 Listening to the Audience
06:44 The Importance of Focus
08:41 Aiming for a Larger Impact
10:03 Sharing the Message

ABOUT THE 10 DISCIPLINES
The 10 Disciplines, founded by Gino Wickman and Rob Dube, is on a mission to help one million entrepreneurs realize it's possible to be driven and have peace while making a bigger impact. We want to help you shed the barriers and layers that prevent you from creating the balance between impact and peace, and your True Self.

Do you want to let your freak flag fly, and be your most authentic self at all times? Do you want to accomplish more without burning out, or doing a lot of damage to yourself (emotionally, physically, and mentally), and the relationships around you? Do you want to know the person beneath the identity you’ve created of work, accomplishments, and successes? If so, you’re in the right place.

You've put a lot of focus on your outer world. Let's start your inner world journey together.

⚡️ Join The 10 Disciplines Group Coaching Program: https://the10disciplines.com/group-coaching-program/

⚡️ Take The True Self Assessment: https://the10disciplines.com/assessment

CONNECT WITH US
❤️ https://www.instagram.com/the10disciplines
❤️ https://www.linkedin.com/company/the10disciplines/
❤️ https://www.youtube.com/@The10Disciplines

MORE RESOURCES TO HELP YOUR INNER WORLD JOURNEY
❤️ https://the10disciplines.com/blog
❤️ https://www.shedandshinepodcast.com
⭐️ https://the10disciplines.com/shine

In this honest and energizing episode, Gino stirs the pot around Discipline #5, challenging us to really live our 100%. Are you clear on how many hours per week you’re meant to work, and are you honoring that boundary? Gino opens up about his own shift from 55 to 40 hours, revealing the planning and emotional rewiring it required. Whether you're confusing burnout with adrenaline or clinging to outdated expectations, this episode calls for self-inquiry and courageous change. Know your number. Fill it with your most meaningful work. Then let go of the rest. You deserve it.

Chapters
00:00 Introduction to Knowing Your 100 Percent
01:03 Understanding Your Work Container
02:34 Benefits of Knowing Your 100 Percent
03:15 Finding Your Ideal Work Hours
05:18 Backing Into Your Work Schedule
06:28 Overcoming Limiting Beliefs
08:12 Recognizing Adrenaline vs. Burnout
10:54 Identifying Your Three Most Important Activities

ABOUT THE 10 DISCIPLINES
The 10 Disciplines, founded by Gino Wickman and Rob Dube, is on a mission to help one million entrepreneurs realize it's possible to be driven and have peace while making a bigger impact. We want to help you shed the barriers and layers that prevent you from creating the balance between impact and peace, and your True Self.

Do you want to let your freak flag fly, and be your most authentic self at all times? Do you want to accomplish more without burning out, or doing a lot of damage to yourself (emotionally, physically, and mentally), and the relationships around you? Do you want to know the person beneath the identity you’ve created of work, accomplishments, and successes? If so, you’re in the right place.

You've put a lot of focus on your outer world. Let's start your inner world journey together.

⚡️ Join The 10 Disciplines Group Coaching Program: https://the10disciplines.com/group-coaching-program/

⚡️ Take The True Self Assessment: https://the10disciplines.com/assessment

CONNECT WITH US
❤️ https://www.instagram.com/the10disciplines
❤️ https://www.linkedin.com/company/the10disciplines/
❤️ https://www.youtube.com/@The10Disciplines

MORE RESOURCES TO HELP YOUR INNER WORLD JOURNEY
❤️ https://the10disciplines.com/blog
❤️ https://www.shedandshinepodcast.com
⭐️ https://the10disciplines.com/shine

In this episode, Gino and Rob have another "Coffee Shop Conversation" to discuss the power of organization, self-reflection, and trusting the journey. They explore the “one place” system—keeping essential information in a single, organized spot, whether handwritten or digital. Gino shares why he prefers handwritten notes for deeper retention and emotional connection, while emphasizing the importance of selective filing—keeping only what truly matters and letting go of the rest.
The conversation then shifts to embracing uncertainty and recognizing how our perceptions of others mirror our inner struggles. They highlight the importance of staying mission-driven, especially during business transitions, and trusting that the right opportunities will emerge. In the end, they reiterate their shared vision: freeing a million entrepreneurs by following their passion, purpose, and intuition.

Chapters
00:00 Welcome to Shed and Shine
01:32 The Coffee Shop Conversations
02:41 The Power of Organization
05:44 The Psychology of Writing
09:11 Deciding What to Keep
10:12 Personal Evolution and Impact
15:12 Navigating Change Together
18:01 The Core Purpose

ABOUT THE 10 DISCIPLINES
The 10 Disciplines, founded by Gino Wickman and Rob Dube, is on a mission to help one million entrepreneurs - possible to be driven and have peace while making a bigger impact. We want to help you shed the barrier and layers that prevent you from creating the balance between impact and peace, and your True Self.

Do you want to let your freak flag fly, and be your most authentic self at all times? Do you want to accomplish more without burning out, or doing a lot of damage to yourself (emotionally, physically, and mentally), and the relationships around you? Do you want to know the person beneath the identity you’ve created of work, accomplishments, and successes? If so, you’re in the right place.

You've put a lot of focus on your outer world. Let's start your inner world journey together.

⚡️ Join The 10 Disciplines Group Coaching Program: https://the10disciplines.com/group-coaching-program/

⚡️ Take The True Self Assessment: https://the10disciplines.com/assessment

CONNECT WITH US
❤️ https://www.instagram.com/the10disciplines
❤️ https://www.linkedin.com/company/the10disciplines/
❤️ https://www.youtube.com/@The10Disciplines

MORE RESOURCES TO HELP YOUR INNER WORLD JOURNEY
❤️ https://the10disciplines.com/blog
❤️ https://www.shedandshinepodcast.com
⭐️ https://the10disciplines.com/shine

This episode is a gentle but urgent call to awareness. Gino invites us to reflect on how many of our decisions are rooted in fear, often shaped by wounds and repressed emotions from the past. Through a four-level journey from blocked energy to the moment of awareness, he helps us see that awakening doesn’t mean knowing everything; it simply means becoming aware that something deeper is going on. When we release old blocks, we vibrate higher, love more, and move closer to total freedom. It’s not always easy, but awareness is the gateway. As Gino says, “Wakey, wakey.”

Chapters
00:00 Wakey, Wakey: An Introduction
01:02 Understanding Awakening
02:18 The Foundations of Shine
03:22 Decisions Driven by Fear
06:24 The Cycle of Trauma and Fear
07:11 Discovery Number Two: Love vs. Fear
09:54 Understanding Energy and Blocks
12:07 Awareness: The Key to Freedom
14:12 The Journey Towards Total Freedom

ABOUT THE 10 DISCIPLINES
The 10 Disciplines, founded by Gino Wickman and Rob Dube, is on a mission to help one million entrepreneurs realize it's possible to be driven and have peace while making a bigger impact. We want to help you shed the barriers and layers that prevent you from creating the balance between impact and peace, and your True Self.

Do you want to let your freak flag fly, and be your most authentic self at all times? Do you want to accomplish more without burning out, or doing a lot of damage to yourself (emotionally, physically, and mentally), and the relationships around you? Do you want to know the person beneath the identity you’ve created of work, accomplishments, and successes? If so, you’re in the right place.

You've put a lot of focus on your outer world. Let's start your inner world journey together.

⚡️ Join The 10 Disciplines Group Coaching Program: https://the10disciplines.com/group-coaching-program/

⚡️ Take The True Self Assessment: https://the10disciplines.com/assessment

CONNECT WITH US
❤️ https://www.instagram.com/the10disciplines
❤️ https://www.linkedin.com/company/the10disciplines/
❤️ https://www.youtube.com/@The10Disciplines

MORE RESOURCES TO HELP YOUR INNER WORLD JOURNEY
❤️ https://the10disciplines.com/blog
❤️ https://www.shedandshinepodcast.com
⭐️ https://the10disciplines.com/shine

Entrepreneurship is a wild ride... highs that feel unstoppable and lows that make you question everything. In this episode, Gino and Rob explore how to navigate these ups and downs with clarity and resilience. The key isn’t avoiding the chaos, but learning how to stay steady within it.
They dive into the role of passion in perseverance, urging listeners to reflect on their deepest motivations. They also break down the double-edged nature of being driven: how it fuels success, but can also mask deeper struggles if left unchecked. Through mindfulness, gratitude, and presence, entrepreneurs can stay grounded, creative, and at peace, no matter where the ride takes them.

Chapters
00:00 Introduction to Shed and Shine
00:29 The Emotional Rollercoaster of Entrepreneurship
03:08 Detaching from the Ups and Downs
07:06 The Role of Passion in Resilience
09:02 Understanding Your Driven Nature
12:06 Finding Clarity in Overwhelm
14:31 Mindfulness and Identity in Business

ABOUT THE 10 DISCIPLINES
The 10 Disciplines, founded by Gino Wickman and Rob Dube, is on a mission to help one million entrepreneurs - possible to be driven and have peace while making a bigger impact. We want to help you shed the barrier and layers that prevent you from creating the balance between impact and peace, and your True Self.

Do you want to let your freak flag fly, and be your most authentic self at all times? Do you want to accomplish more without burning out, or doing a lot of damage to yourself (emotionally, physically, and mentally), and the relationships around you? Do you want to know the person beneath the identity you’ve created of work, accomplishments, and successes? If so, you’re in the right place.

You've put a lot of focus on your outer world. Let's start your inner world journey together.

⚡️ Join The 10 Disciplines Group Coaching Program: https://the10disciplines.com/group-coaching-program/

⚡️ Take The True Self Assessment: https://the10disciplines.com/assessment

CONNECT WITH US
❤️ https://www.instagram.com/the10disciplines
❤️ https://www.linkedin.com/company/the10disciplines/
❤️ https://www.youtube.com/@The10Disciplines

MORE RESOURCES TO HELP YOUR INNER WORLD JOURNEY
❤️ https://the10disciplines.com/blog
❤️ https://www.shedandshinepodcast.com
⭐️ https://the10disciplines.com/shine