In this week’s Riff, Gino asks a question that has been stirring in him lately: are we all meant to serve? What began as a simple conversation opened into a deeper look at purpose, ego, and what truly fulfills us. He shares how the word “serve” has taken on new meaning in his life and challenges listeners to consider what service means to them.
Gino explores how service connects to the 10 Disciplines, especially Discipline 3 (Know Thyself) and Discipline 5 (Know Your 100%). Through eight key questions, including “How do you serve?” and “What has life prepared you for?”, he encourages listeners to reconnect with what drives them. Whether you’re leading a team, raising a family, or sweeping hospital floors, the invitation is the same. Service is not about status; it is about alignment. When we know how we are meant to serve, the noise falls away and our True Self is free to rise.

Chapters:
00:00 Are We All Meant to Serve?
03:39 The Meaning of ‘Serve’
06:56 Discovering Your Purpose
10:25 Embracing Your True Self

ABOUT THE 10 DISCIPLINES
The 10 Disciplines, founded by Gino Wickman and Rob Dube, is on a mission to help one million entrepreneurs realize it's possible to be driven and have peace while making a bigger impact. We want to help you shed the barriers and layers that prevent you from creating the balance between impact and peace, and your True Self.

Are you ready to be fully yourself, without the burnout?

This space is for driven leaders ready to stop chasing and start aligning. If you’re done hiding behind hustle, achievement, and expectations… and you’re ready to reconnect with who you really are, you’re in the right place.

CONNECT WITH US
❤️ https://www.instagram.com/the10disciplines
❤️ https://www.linkedin.com/company/the10disciplines/

MORE RESOURCES TO HELP YOUR INNER WORLD JOURNEY
❤️ https://the10disciplines.com/blog
❤️ https://www.shedandshinepodcast.com
⭐️ https://the10disciplines.com/shine

On this episode of Shed and Shine, Rob and Gino revisit Discipline #3: Know Thyself. From ancient wisdom carved at the Temple of Apollo to modern-day profiling tools, they explore how the journey inward begins with honest self-recognition. Gino walks through his decades-long path of uncovering skills, strengths, and eventually, the deeper layers of energetic blocks and emotional patterns. Rob opens up about a unique healing practice rooted in the five elements, while Gino connects recent breakthroughs about the shadow self, buried rage, and chronic pain to his ongoing shedding process. Whether it starts with a personality profile or a subtle moment of emotional clarity, knowing yourself is the necessary first step to becoming your True Self. The end game is living freely and fully, guided by self-awareness, truth, and love.   Chapters 00:00 The Journey to Know Thyself
02:02 Personal Reflections on Self-Discovery
04:50 The End Game of Self-Discovery
06:50 The Power of Personality Profiles
10:01 Awareness and Self-Insight
14:40 Connecting Pain and Emotions
19:00 The Journey Continues   ABOUT THE 10 DISCIPLINES
The 10 Disciplines, founded by Gino Wickman and Rob Dube, is on a mission to help one million entrepreneurs realize it's possible to be driven and have peace while making a bigger impact. We want to help you shed the barriers and layers that prevent you from creating the balance between impact and peace, and your True Self.

Do you want to let your freak flag fly, and be your most authentic self at all times? Do you want to accomplish more without burning out, or doing a lot of damage to yourself (emotionally, physically, and mentally), and the relationships around you? Do you want to know the person beneath the identity you’ve created of work, accomplishments, and successes? If so, you’re in the right place.

You've put a lot of focus on your outer world. Let's start your inner world journey together.

⚡️ Join The 10 Disciplines Group Coaching Program: https://the10disciplines.com/group-coaching-program/

⚡️ Take The True Self Assessment: https://the10disciplines.com/assessment

CONNECT WITH US
❤️ https://www.instagram.com/the10disciplines
❤️ https://www.linkedin.com/company/the10disciplines/
❤️ https://www.youtube.com/@The10Disciplines

MORE RESOURCES TO HELP YOUR INNER WORLD JOURNEY
❤️ https://the10disciplines.com/blog
❤️ https://www.shedandshinepodcast.com
⭐️ https://the10disciplines.com/shine  

In this week's Riff, Gino shares what came out of his 2025 sabbatical and why taking a full month away from work can unlock clarity, peace, and healing. He entered the month with three clear intentions: to remember who he is, to see life as it is, and to release what no longer serves him. What followed was a quiet (but powerful) transformation.

What began with impatience and spiritual restlessness led to slowing down, canceling commitments, and returning to a more honest, authentic way of showing up in both life and business. Gino also explores the link between repressed emotion and physical symptoms, revealing how subconscious healing helped ease his long-standing back pain. This episode is a heartfelt reminder that space is not empty; it is where the True Self can finally breathe.

Chapters:
00:00 The Power of a Sabbatical
01:50 Three Intentions for Sabbatical
05:07 Outcome 1: Slowing Down and Clarity
08:12 Outcome 2: Deeper Honesty and Authenticity
11:35 Outcome 3: Healing Back Pain
16:16 Closing Thoughts and Sabbatical Urge

ABOUT THE 10 DISCIPLINES
The 10 Disciplines, founded by Gino Wickman and Rob Dube, is on a mission to help one million entrepreneurs realize it's possible to be driven and have peace while making a bigger impact. We want to help you shed the barriers and layers that prevent you from creating the balance between impact and peace, and your True Self.

Are you ready to be fully yourself, without the burnout?

This space is for driven leaders ready to stop chasing and start aligning. If you’re done hiding behind hustle, achievement, and expectations… and you’re ready to reconnect with who you really are, you’re in the right place.

CONNECT WITH US
❤️ https://www.instagram.com/the10disciplines
❤️ https://www.linkedin.com/company/the10disciplines/

MORE RESOURCES TO HELP YOUR INNER WORLD JOURNEY
❤️ https://the10disciplines.com/blog
❤️ https://www.shedandshinepodcast.com
⭐️ https://the10disciplines.com/shine

In this episode, Rob and Gino walk us through the True Self Assessment, a tool that helps you Shine by revealing where you're still stuck. With just 20 questions every 90 days, it gives high performers a clear picture of where they're growing and where they need to shed. Gino shares his latest assessment and how it helped him reconnect with the “Prepare Every Night” Discipline. Rob reflects on how mastermind members have used the assessment to build consistency and set better boundaries.
They explore how the questions work together to surface old wounds, build confidence, and support deeper healing. This isn’t about being perfect; it’s about staying in the rhythm. Add the assessment to your quarterly planning. Share it with someone who needs it. And choose one area to focus on as you take another step toward your True Self.

Chapters
00:00 Introduction to True Self Assessment
01:01 Understanding the Assessment
03:00 Personal Experiences with the Assessment
04:50 Mastermind Group Insights
06:55 Balancing Tangible and Intangible Growth
08:10 Encouragement to Take Action
10:00 Interconnectedness of Personal Growth
11:30 Commitment to Progress

ABOUT THE 10 DISCIPLINES
The 10 Disciplines, founded by Gino Wickman and Rob Dube, is on a mission to help one million entrepreneurs realize it's possible to be driven and have peace while making a bigger impact. We want to help you shed the barriers and layers that prevent you from creating the balance between impact and peace, and your True Self.

Do you want to let your freak flag fly, and be your most authentic self at all times? Do you want to accomplish more without burning out, or doing a lot of damage to yourself (emotionally, physically, and mentally), and the relationships around you? Do you want to know the person beneath the identity you’ve created of work, accomplishments, and successes? If so, you’re in the right place.

You've put a lot of focus on your outer world. Let's start your inner world journey together.

⚡️ Join The 10 Disciplines Group Coaching Program: https://the10disciplines.com/group-coaching-program/

⚡️ Take The True Self Assessment: https://the10disciplines.com/assessment

CONNECT WITH US
❤️ https://www.instagram.com/the10disciplines
❤️ https://www.linkedin.com/company/the10disciplines/
❤️ https://www.youtube.com/@The10Disciplines

MORE RESOURCES TO HELP YOUR INNER WORLD JOURNEY
❤️ https://the10disciplines.com/blog
❤️ https://www.shedandshinepodcast.com
⭐️ https://the10disciplines.com/shine

In this introspective Riff, Gino opens up about how writing Shine has invited deep, often painful conversations about trauma, and why he welcomes them. As he sits with stories of suffering, he notices how differently his nervous system responds today compared to five years ago. That shift, he believes, is the result of years spent shedding old layers and facing his own pain.
This episode explores a bold idea: what if your trauma isn’t punishment, but a lesson? Gino introduces the concept of soul contracts and invites you to consider whether your challenges might hold the key to your growth. Healing looks different for everyone, but one thing is clear. You cannot grow by clinging to pain. You have to shed it. So ask yourself honestly, what is your lesson?

Chapters
00:00 Welcome and Introduction
00:22 The Power of Conversations about Trauma
02:30 Understanding Collective Pain
05:17 Introducing the Soul Contract Theory
07:53 What Is Your Lesson?
09:54 Embracing Continuous Growth

ABOUT THE 10 DISCIPLINES
The 10 Disciplines, founded by Gino Wickman and Rob Dube, is on a mission to help one million entrepreneurs realize it's possible to be driven and have peace while making a bigger impact. We want to help you shed the barriers and layers that prevent you from creating the balance between impact and peace, and your True Self.

Do you want to let your freak flag fly, and be your most authentic self at all times? Do you want to accomplish more without burning out, or doing a lot of damage to yourself (emotionally, physically, and mentally), and the relationships around you? Do you want to know the person beneath the identity you’ve created of work, accomplishments, and successes? If so, you’re in the right place.

You've put a lot of focus on your outer world. Let's start your inner world journey together.

⚡️ Join The 10 Disciplines Group Coaching Program: https://the10disciplines.com/group-coaching-program/

⚡️ Take The True Self Assessment: https://the10disciplines.com/assessment

CONNECT WITH US
❤️ https://www.instagram.com/the10disciplines
❤️ https://www.linkedin.com/company/the10disciplines/
❤️ https://www.youtube.com/@The10Disciplines

MORE RESOURCES TO HELP YOUR INNER WORLD JOURNEY
❤️ https://the10disciplines.com/blog
❤️ https://www.shedandshinepodcast.com
⭐️ https://the10disciplines.com/shine

In this episode, Rob and Gino sit down for a spontaneous and unscripted dive into recent shifts, personal healing, and the balance between drive and peace. Gino reflects on his sabbatical, a pause that revealed a deeper truth: while the outer search can feel heroic, the answers often lie within. He describes how his foundation has quietly shifted from fear and anxiety to love and light, allowing his True Self to shine without armor.

Together, they explore the power of embodiment. Understanding isn’t enough without feeling, and healing old wounds can reconnect us to our core sensitivity. We’re perfect already, cocooned only by ego. With mentions of Steve Ozanich, Gabor Maté, and the mind-body link, they invite listeners into a quieter wisdom. This one is for anyone seeking both impact and inner peace.

Chapters
00:00 Introduction to the Coffee Shop Conversation
02:01 The Impact of a March Sabbatical
06:01 The Hero’s Journey: Returning to Self
10:01 Shedding Old Layers
14:00 The Simplicity of Healing
18:00 Books and Insights on the Journey

ABOUT THE 10 DISCIPLINES
The 10 Disciplines, founded by Gino Wickman and Rob Dube, is on a mission to help one million entrepreneurs realize it's possible to be driven and have peace while making a bigger impact. We want to help you shed the barriers and layers that prevent you from creating the balance between impact and peace, and your True Self.

Do you want to let your freak flag fly, and be your most authentic self at all times? Do you want to accomplish more without burning out, or doing a lot of damage to yourself (emotionally, physically, and mentally), and the relationships around you? Do you want to know the person beneath the identity you’ve created of work, accomplishments, and successes? If so, you’re in the right place.

You've put a lot of focus on your outer world. Let's start your inner world journey together.

⚡️ Join The 10 Disciplines Group Coaching Program: https://the10disciplines.com/group-coaching-program/

⚡️ Take The True Self Assessment: https://the10disciplines.com/assessment

CONNECT WITH US
❤️ https://www.instagram.com/the10disciplines
❤️ https://www.linkedin.com/company/the10disciplines/
❤️ https://www.youtube.com/@The10Disciplines

MORE RESOURCES TO HELP YOUR INNER WORLD JOURNEY
❤️ https://the10disciplines.com/blog
❤️ https://www.shedandshinepodcast.com
⭐️ https://the10disciplines.com/shine

In this week’s Riff, Gino invites you to pause and ask one of life’s most powerful questions: What is your gift? Sparked by a coffee shop conversation with a fellow driven soul, Gino reflects on the intersection of talent, purpose, and service. He walks you through how to identify your gift, who it can help, and how to describe it clearly. Then, he guides you through a five-part visualization exercise to help you feel and own that gift more deeply.
This episode isn’t just for entrepreneurs. It’s for anyone with a calling who's ready to live in full alignment with their True Self.

Chapters
00:00 Introduction to Your Gift
01:18 Identifying Your Gift
02:57 Waving the Magic Wand
04:02 Defining Your Target Market
05:05 Articulating Your Gift
06:00 Gifts Beyond Monetization
07:37 Clarifying Your Gift: A Three-Part Exercise
09:11 Visualizing Your Gift
10:53 Taking Action Towards Your Gift
11:20 Exciting Updates on Shine

ABOUT THE 10 DISCIPLINES
The 10 Disciplines, founded by Gino Wickman and Rob Dube, is on a mission to help one million entrepreneurs realize it's possible to be driven and have peace while making a bigger impact. We want to help you shed the barriers and layers that prevent you from creating the balance between impact and peace, and your True Self.

Do you want to let your freak flag fly, and be your most authentic self at all times? Do you want to accomplish more without burning out, or doing a lot of damage to yourself (emotionally, physically, and mentally), and the relationships around you? Do you want to know the person beneath the identity you’ve created of work, accomplishments, and successes? If so, you’re in the right place.

You've put a lot of focus on your outer world. Let's start your inner world journey together.

⚡️ Join The 10 Disciplines Group Coaching Program: https://the10disciplines.com/group-coaching-program/

⚡️ Take The True Self Assessment: https://the10disciplines.com/assessment

CONNECT WITH US
❤️ https://www.instagram.com/the10disciplines
❤️ https://www.linkedin.com/company/the10disciplines/
❤️ https://www.youtube.com/@The10Disciplines

MORE RESOURCES TO HELP YOUR INNER WORLD JOURNEY
❤️ https://the10disciplines.com/blog
❤️ https://www.shedandshinepodcast.com
⭐️ https://the10disciplines.com/shine

As driven individuals, many of us end up saying “yes” to everything: talks, podcasts, meetings, projects, etc. We chase impact while losing sight of what really matters. In this episode, Gino and Rob unpack the cost of overcommitment and explore how to reclaim clarity, boundaries, and presence.

Gino reflects on his own journey toward finding a “happy medium,” while Rob highlights the power of pausing for regular self-assessment. Together, they invite listeners to question the motivations behind their choices: Is this rooted in fear or love? Is it aligned with who I truly am? The conversation reveals how often we try to fill an invisible hole, only to realize there’s nothing missing. Wholeness was there all along. By honoring our capacity and saying “no” to what doesn’t serve us, we make space to mentor, to connect, and to truly shine.

Chapters
00:00 The Quest for Balance
02:20 Finding Your Limits
05:30 Lessons from the Past
07:15 Identifying Sacrifices
10:40 The Cost of Achievement
13:20 Awareness and Alignment

ABOUT THE 10 DISCIPLINES

The 10 Disciplines, founded by Gino Wickman and Rob Dube, is on a mission to help one million entrepreneurs realize it's possible to be driven and have peace while making a bigger impact. We want to help you shed the barriers and layers that prevent you from creating the balance between impact and peace, and your True Self.

Do you want to let your freak flag fly, and be your most authentic self at all times? Do you want to accomplish more without burning out, or doing a lot of damage to yourself (emotionally, physically, and mentally), and the relationships around you? Do you want to know the person beneath the identity you’ve created of work, accomplishments, and successes? If so, you’re in the right place.

You've put a lot of focus on your outer world. Let's start your inner world journey together.

⚡️ Join The 10 Disciplines Group Coaching Program: https://the10disciplines.com/group-coaching-program/

⚡️ Take The True Self Assessment: https://the10disciplines.com/assessment

CONNECT WITH US
❤️ https://www.instagram.com/the10disciplines
❤️ https://www.linkedin.com/company/the10disciplines/
❤️ https://www.youtube.com/@The10Disciplines

MORE RESOURCES TO HELP YOUR INNER WORLD JOURNEY
❤️ https://the10disciplines.com/blog
❤️ https://www.shedandshinepodcast.com
⭐️ https://the10disciplines.com/shine

In this Riff, Gino explores a truth we all face: we are either expanding or contracting. Expansion brings learning, progress, and momentum. Contraction, on the other hand, brings discomfort, doubt, and resistance. Each phase plays a role in our growth. Progress rarely moves in a straight line; it comes in cycles.
Gino shares his own cycles of Shedding and Shining, reminding us that contraction does not mean we’re broken... it means we’re about to break through. Whether it’s a business hitting a ceiling or an individual wrestling with change, the pattern is the same: expansion, contraction, evolution, revolution. Your job is to stay aware, trust the process, and look for the lesson. Because if you’re committed to growth, another expansion is always around the corner.

Chapters
00:00 Introduction: The Cycle of Expansion and Contraction
01:40 Understanding Contraction: The Shedding Season
03:05 Growth in Business: Evolution and Revolution
04:46 Human Growth: Beyond Physical Changes
06:00 Embracing Growth Pains
08:09 The Cycle of Lessons: Learning and Re-learning

ABOUT THE 10 DISCIPLINES
The 10 Disciplines, founded by Gino Wickman and Rob Dube, is on a mission to help one million entrepreneurs realize it's possible to be driven and have peace while making a bigger impact. We want to help you shed the barriers and layers that prevent you from creating the balance between impact and peace, and your True Self.

Do you want to let your freak flag fly, and be your most authentic self at all times? Do you want to accomplish more without burning out, or doing a lot of damage to yourself (emotionally, physically, and mentally), and the relationships around you? Do you want to know the person beneath the identity you’ve created of work, accomplishments, and successes? If so, you’re in the right place.

You've put a lot of focus on your outer world. Let's start your inner world journey together.

⚡️ Join The 10 Disciplines Group Coaching Program: https://the10disciplines.com/group-coaching-program/

⚡️ Take The True Self Assessment: https://the10disciplines.com/assessment

CONNECT WITH US
❤️ https://www.instagram.com/the10disciplines
❤️ https://www.linkedin.com/company/the10disciplines/
❤️ https://www.youtube.com/@The10Disciplines

MORE RESOURCES TO HELP YOUR INNER WORLD JOURNEY
❤️ https://the10disciplines.com/blog
❤️ https://www.shedandshinepodcast.com
⭐️ https://the10disciplines.com/shine

On this episode of Shed and Shine, Rob and Gino explore how time blocking helps us stay aligned with what matters most in both work and life.
Driven people often blur the lines between effort and rest. That’s why it’s essential to schedule both with care. Whether it’s taking days off, protecting creative energy, or building buffer time between meetings and vacations, each calendar block becomes a commitment to well-being.
Rob and Gino share how knowing your limits can keep you clear and energized. They talk about scheduling new projects right away, choosing the right time for creative work, and giving yourself space before and after vacations. When you make room for yourself in your calendar, you create space to shed the clutter and let your True Self shine.

00:00 The Time Management Dilemma
01:30 Understanding Time Blocking
03:15 The Importance of Time Off
04:36 Finding Clarity in a Choppy Schedule
06:00 Maximizing Creative Energy
09:30 Cushioning Your Time Off
11:00 Overcoming Resistance to Time Blocking
14:30 Establishing Non-Negotiables
16:05 Making Meetings Meaningful

ABOUT THE 10 DISCIPLINES
The 10 Disciplines, founded by Gino Wickman and Rob Dube, is on a mission to help one million entrepreneurs realize it's possible to be driven and have peace while making a bigger impact. We want to help you shed the barriers and layers that prevent you from creating the balance between impact and peace, and your True Self.

Do you want to let your freak flag fly, and be your most authentic self at all times? Do you want to accomplish more without burning out, or doing a lot of damage to yourself (emotionally, physically, and mentally), and the relationships around you? Do you want to know the person beneath the identity you’ve created of work, accomplishments, and successes? If so, you’re in the right place.

You've put a lot of focus on your outer world. Let's start your inner world journey together.

⚡️ Join The 10 Disciplines Group Coaching Program: https://the10disciplines.com/group-coaching-program/

⚡️ Take The True Self Assessment: https://the10disciplines.com/assessment

CONNECT WITH US
❤️ https://www.instagram.com/the10disciplines
❤️ https://www.linkedin.com/company/the10disciplines/
❤️ https://www.youtube.com/@The10Disciplines

MORE RESOURCES TO HELP YOUR INNER WORLD JOURNEY
❤️ https://the10disciplines.com/blog
❤️ https://www.shedandshinepodcast.com
⭐️ https://the10disciplines.com/shine