In this episode of Shed and Shine, Rob and Gino explore one of the simplest yet most powerful tools available to us: our breath. Driven people often live in their heads, constantly planning, solving, and striving. Breath offers a direct path back to the present moment and back to the True Self. By bringing awareness to the breath, we reconnect mind, body, and spirit and create space for peace.

The conversation highlights the real-world impact of conscious breathing, from reducing stress and improving focus to helping regulate the nervous system. Rob shares powerful experiences from a breathwork session, while Gino reflects on how simple daily breathing practices have changed his awareness. You do not need complicated techniques. Pause throughout the day, breathe slowly and intentionally, and let that moment of presence bring you back to peace.

Timestamps

00:00 The Power of Conscious Breathing
03:15 Awareness and Cadence of Breath
07:24 Breath is Life and Spirit
10:59 Practical Breath Techniques
13:02 Simple Daily Breath Practices

ABOUT THE 10 DISCIPLINES
The 10 Disciplines, founded by Gino Wickman and Rob Dube, is on a mission to help one million entrepreneurs realize it's possible to be driven and have peace while making a bigger impact. We want to help you shed the barriers and layers that prevent you from creating the balance between impact and peace, and your True Self.

Are you ready to be fully yourself, without the burnout?

This space is for driven leaders ready to stop chasing and start aligning. If you’re done hiding behind hustle, achievement, and expectations… and you’re ready to reconnect with who you really are, you’re in the right place.

CONNECT WITH US
❤️ https://www.instagram.com/the10disciplines
❤️ https://www.linkedin.com/company/the10disciplines/

MORE RESOURCES TO HELP YOUR INNER WORLD JOURNEY
❤️ https://the10disciplines.com/blog
❤️ https://www.shedandshinepodcast.com
⭐️ https://the10disciplines.com/shine

In this deeply personal episode of Shed and Shine, Gino opens a conversation many people avoid: death and dying. After the recent passing of his mother and several losses within the past five years, he reflects on the powerful role that honest conversations about mortality can play in freeing us. What many see as a dark topic can actually become a source of healing, clarity, and peace.

Gino shares how preparing for his mother’s passing created space for meaningful conversations, acceptance, and love. In contrast to sudden loss, those moments of awareness and connection offered a sense of grace and closure. His invitation to listeners is simple but profound. Talk openly about the things most people avoid. When we face death with honesty and openness, we often discover a lighter, freer way to live.

Timestamps
00:00 Why Discuss Death and Dying?
03:14 Confronting Fear of Your Own Death
05:57 Questions on Personal Mortality
09:36 Legacy, Loved Ones, and Peace
12:58 Navigating the Death of Others
17:45 Mourning, Conclusions, and Lessons

ABOUT THE 10 DISCIPLINES
The 10 Disciplines, founded by Gino Wickman and Rob Dube, is on a mission to help one million drivel leaders realize it's possible to be driven and have peace while making a bigger impact. We want to help you shed the barriers and layers that prevent you from creating the balance between impact and peace, and your True Self.

Are you ready to be fully yourself, without the burnout?

This space is for driven leaders ready to stop chasing and start aligning. If you’re done hiding behind hustle, achievement, and expectations… and you’re ready to reconnect with who you really are, you’re in the right place.

CONNECT WITH US
❤️ instagram.com/the10disciplines
❤️ linkedin.com/company/the10disciplines/

MORE RESOURCES TO HELP YOUR INNER WORLD JOURNEY
❤️ the10disciplines.com/blog
❤️ shedandshinepodcast.com
⭐️ the10disciplines.com/shine

ABOUT THE 10 DISCIPLINES
The 10 Disciplines, founded by Gino Wickman and Rob Dube, is on a mission to help one million drivel leaders realize it's possible to be driven and have peace while making a bigger impact. We want to help you shed the barriers and layers that prevent you from creating the balance between impact and peace, and your True Self.

Are you ready to be fully yourself, without the burnout?

This space is for driven leaders ready to stop chasing and start aligning. If you’re done hiding behind hustle, achievement, and expectations… and you’re ready to reconnect with who you really are, you’re in the right place.

CONNECT WITH US
❤️ instagram.com/the10disciplines
❤️ linkedin.com/company/the10disciplines/

MORE RESOURCES TO HELP YOUR INNER WORLD JOURNEY
❤️ the10disciplines.com/blog
❤️ shedandshinepodcast.com
⭐️ the10disciplines.com/shine

In this candid episode of Shed and Shine, Rob and Gino explore the subtle but powerful impact of hidden agendas. Hidden agendas often stem from fear, insecurity, or past wounds. Sometimes they show up in business, sometimes they show up in the family. And often, we do not even realize we are carrying them.
Gino shares practical tools for clarifying intentions, protecting your 100 Percent, and starting conversations with directness. Rob invites listeners to look inward and ask where they might be bending the truth or avoiding discomfort to get what they want. The invitation is simple but challenging: bring awareness to your energy, choose honesty over fear, and align your relationships with peace and authenticity so your True Self can lead the way.

Chapters
04:47 Uncovering Hidden Agendas
09:25 The Psychology of Hidden Agendas
13:04 Confronting Hidden Agendas in Relationships
17:50 Authenticity and Awareness

ABOUT THE 10 DISCIPLINES
The 10 Disciplines, founded by Gino Wickman and Rob Dube, is on a mission to help one million entrepreneurs realize it's possible to be driven and have peace while making a bigger impact. We want to help you shed the barriers and layers that prevent you from creating the balance between impact and peace, and your True Self.

Are you ready to be fully yourself, without the burnout?

This space is for driven leaders ready to stop chasing and start aligning. If you’re done hiding behind hustle, achievement, and expectations… and you’re ready to reconnect with who you really are, you’re in the right place.

CONNECT WITH US
❤️ https://www.instagram.com/the10disciplines
❤️ https://www.linkedin.com/company/the10disciplines/

MORE RESOURCES TO HELP YOUR INNER WORLD JOURNEY
❤️ https://the10disciplines.com/blog
❤️ https://www.shedandshinepodcast.com
⭐️ https://the10disciplines.com/shine

In this episode of Shed and Shine, Gino returns to the foundation of the Three Discoveries that guide the journey to freeing your True Self. With the release of the revised edition of Shine, he revisits “I am driven,” “All decisions are made from love or fear,” and “It is possible to be driven and have peace,” offering a fresh lens and simpler language. At the heart of the message is awareness. Driven people are both a blessing and a challenge, capable of great impact yet often operating from a foundation of angst rather than peace.

Gino invites listeners to consider what it means to live from the inside out instead of the outside in. When the ego loosens its grip and past blocks are shed, drive no longer runs on fear but on clarity and peace. The result is a powerful balance of impact and peace, or whatever words best describe your version of shining in the world.

Timestamps
00:00 Introduction to Three Discoveries
02:38 Discovery 1: I Am Driven
04:39 Discovery 2: Love or Fear Decisions
10:07 Discovery 3: Driven and Peaceful
12:17 The True Self Model: Impact and Peace

ABOUT THE 10 DISCIPLINES
The 10 Disciplines, founded by Gino Wickman and Rob Dube, is on a mission to help one million drivel leaders realize it's possible to be driven and have peace while making a bigger impact. We want to help you shed the barriers and layers that prevent you from creating the balance between impact and peace, and your True Self.

Are you ready to be fully yourself, without the burnout?

This space is for driven leaders ready to stop chasing and start aligning. If you’re done hiding behind hustle, achievement, and expectations… and you’re ready to reconnect with who you really are, you’re in the right place.

CONNECT WITH US
❤️ instagram.com/the10disciplines
❤️ linkedin.com/company/the10disciplines/

MORE RESOURCES TO HELP YOUR INNER WORLD JOURNEY
❤️ the10disciplines.com/blog
❤️ shedandshinepodcast.com
⭐️ the10disciplines.com/shine

In this Coffee Shop conversation, Rob and Gino trade real questions and honest answers. Rob asks a simple question with big weight: what do you want out of life right now? Gino shares what rises to the top, from being a present grandpa and husband to becoming the most authentic version of himself, and a clear desire to impact 70 million people.
They explore the messiness of being human, how perfection used to run the show, and what it looks like to let go and live with more peace. Then the topic turns to naps, permission to rest, and why a 20 minute reset can change the second half of your day.
If you like episodes that feel like sitting at the next table over, this one is for you. Honest. Simple. Useful.

00:00 Being Human Is Messy
00:14 Coffee Shop Conversations Explained
01:30 What Do You Want Out of Life?
02:16 Gino on Family, Authenticity, and Impact
03:55 Letting Go of Perfection
05:38 Finding Peace in the Mess
06:51 Rob on Freedom and Ego
08:34 The Beauty and Chaos of Business
09:55 Detaching from the Mess
11:42 Gino’s Next Topic: Taking Naps
12:27 The Power (and Permission) of Rest
18:16 Celebrating 101 Episodes

ABOUT THE 10 DISCIPLINES
The 10 Disciplines, founded by Gino Wickman and Rob Dube, is on a mission to help one million entrepreneurs realize it's possible to be driven and have peace while making a bigger impact. We want to help you shed the barriers and layers that prevent you from creating the balance between impact and peace, and your True Self.

Are you ready to be fully yourself, without the burnout?

This space is for driven leaders ready to stop chasing and start aligning. If you’re done hiding behind hustle, achievement, and expectations… and you’re ready to reconnect with who you really are, you’re in the right place.

CONNECT WITH US
❤️ https://www.instagram.com/the10disciplines
❤️ https://www.linkedin.com/company/the10disciplines/

MORE RESOURCES TO HELP YOUR INNER WORLD JOURNEY
❤️ https://the10disciplines.com/blog
❤️ https://www.shedandshinepodcast.com
⭐️ https://the10disciplines.com/shine

In this episode, Gino takes listeners on a deep dive into the 10 Disciplines, exploring both their practical application and their deeper meaning. He explains how the Disciplines are designed to meet people wherever they are, whether they are just beginning or ready to go beneath the surface.
Gino walks through each Discipline, starting with the simple, tangible tools that help slow the mind and create clarity. From there, he invites listeners into the deeper layer, where instinct, intuition, and knowing begin to guide decisions. Throughout the episode, he emphasizes that neither approach is better than the other. Both matter. Both work.
This episode is a reminder that the surface practices help train the mind, while the deeper understanding reconnects us to what our True Self already knows. The invitation is simple. Go as deep as you are ready, and trust that the Disciplines will support you at every step.

Timestamps
00:00 Introduction: A Deep Dive Into the 10 Disciplines
00:29 The Disciplines Meet You Where You Are
01:26 Discipline 1: Ten Year Thinking From Surface to Soul
04:11 Discipline 2: Take Time Off and Restore Energy
05:38 Discipline 3: Know Thyself
06:36 Discipline 4: Be Still
07:35 Discipline 5: Know Your 100 Percent
08:37 Discipline 6: Say No Often
09:37 Discipline 7: Do Not Do $25 an Hour Work
11:33 Discipline 8 and 9: Prepare and Stay Present
12:33 Discipline 10: Be Humble and Practice Gratitude

ABOUT THE 10 DISCIPLINES
The 10 Disciplines, founded by Gino Wickman and Rob Dube, is on a mission to help one million drivel leaders realize it's possible to be driven and have peace while making a bigger impact. We want to help you shed the barriers and layers that prevent you from creating the balance between impact and peace, and your True Self.

Are you ready to be fully yourself, without the burnout?

This space is for driven leaders ready to stop chasing and start aligning. If you’re done hiding behind hustle, achievement, and expectations… and you’re ready to reconnect with who you really are, you’re in the right place.

CONNECT WITH US
❤️ instagram.com/the10disciplines
❤️ linkedin.com/company/the10disciplines/

MORE RESOURCES TO HELP YOUR INNER WORLD JOURNEY
❤️ the10disciplines.com/blog
❤️ shedandshinepodcast.com
⭐️ the10disciplines.com/shine

In this special 100th episode of Shed and Shine, Rob and Gino pause to reflect on the unexpected road that led them here. What began as an idea evolved through missteps, pivots, and persistence, all anchored by a steady mission to help people free their True Selves. They share honest reflections on failure, iteration, celebration, and the courage it takes to keep showing up, even when the path does not look like the original plan.
At the heart of the conversation is gratitude. Rob and Gino explore gratitude as both a practice and a way of being, closely tied to Discipline 10, Be Humble. From listener stories to personal rituals, including a simple gratitude alarm, they invite listeners to slow down, acknowledge the journey, and recognize how gratitude grounds growth, deepens connection, and brings meaning to the work and to life.

Timestamps
00:00 Celebrating 100 Episodes and Gratitude
03:09 Audience Feedback and Podcast Authenticity
08:37 Reflecting on the Journey and ‘Failures’
12:28 Embracing Failures and Celebrating Milestones
16:49 The Power of Gratitude Rituals

ABOUT THE 10 DISCIPLINES
The 10 Disciplines, founded by Gino Wickman and Rob Dube, is on a mission to help one million drivel leaders realize it's possible to be driven and have peace while making a bigger impact. We want to help you shed the barriers and layers that prevent you from creating the balance between impact and peace, and your True Self.

Are you ready to be fully yourself, without the burnout?

This space is for driven leaders ready to stop chasing and start aligning. If you’re done hiding behind hustle, achievement, and expectations… and you’re ready to reconnect with who you really are, you’re in the right place.

CONNECT WITH US
❤️ instagram.com/the10disciplines
❤️ linkedin.com/company/the10disciplines/

MORE RESOURCES TO HELP YOUR INNER WORLD JOURNEY
❤️ the10disciplines.com/blog
❤️ shedandshinepodcast.com
⭐️ the10disciplines.com/shine

What really happens when you sell your business? In this episode of Shed and Shine, Gino Wickman and Rob Dube unpack the emotional and spiritual journey beyond the exit, when achievement gives way to emptiness and purpose must be rediscovered.
Gino shares his personal experience with selling EOS Worldwide and the patterns he has seen in other entrepreneurs: depression, identity loss, and the urgent need to prepare your next chapter before you close the deal. Rob reflects on his own missteps after his first sale, learning hard lessons about fulfillment, ego, and meaning.
Together, they explore how to “sell well,” honor your team, and reconnect with your True Self beyond business success.

Chapters
00:00 – When achievement doesn’t fill the hole
00:34 – Introducing “Beyond the Exit”
02:29 – The depression that follows selling
03:36 – Deciding whether to stay or move on
04:33 – Rob’s painful post-sale experience
06:33 – The team’s emotional impact
07:15 – Knowing your purpose before selling
08:08 – The emptiness at the top
09:00 – How Gino shared his decision with his team
10:34 – Going inside: shedding identity and ego
12:30 – The eight reasons to sell
13:33 – Finding the right buyer
13:57 – Should team members ask about selling?
14:42 – Transparency, resentment, and opportunity
15:49 – Life after the exit and new purpose

ABOUT THE 10 DISCIPLINES
The 10 Disciplines, founded by Gino Wickman and Rob Dube, is on a mission to help one million entrepreneurs realize it's possible to be driven and have peace while making a bigger impact. We want to help you shed the barriers and layers that prevent you from creating the balance between impact and peace, and your True Self.

Are you ready to be fully yourself, without the burnout?

This space is for driven leaders ready to stop chasing and start aligning. If you’re done hiding behind hustle, achievement, and expectations… and you’re ready to reconnect with who you really are, you’re in the right place.

CONNECT WITH US
❤️ https://www.instagram.com/the10disciplines
❤️ https://www.linkedin.com/company/the10disciplines/

MORE RESOURCES TO HELP YOUR INNER WORLD JOURNEY
❤️ https://the10disciplines.com/blog
❤️ https://www.shedandshinepodcast.com
⭐️ https://the10disciplines.com/shine

In today’s episode, Gino shares a clarity that emerged during a personal retreat, bringing together two worlds he has spent decades working in: entrepreneurial leadership and the inner work of becoming a healthy human. He introduces the idea of the authentic entrepreneurial leader and explains why these three words, on their own and especially together, matter in every walk of life.
Gino breaks down each component: authenticity, entrepreneurial spirit, and leadership, offering practical definitions rooted in honesty, emotional intelligence, responsibility, service, vision, and trust. While the framework speaks directly to entrepreneurs, the invitation is broader. No matter who you are or how you lead, the combination of being real, value-driven, and clear in direction creates meaningful impact. At its core, the message is a call to live it, model it, and let it ripple outward in service of something bigger.

Timestamps
00:00 Authentic Entrepreneurial Leaders
03:57 Defining Authentic
07:22 Defining Entrepreneurial
11:21 Defining Leader & Conclusion

ABOUT THE 10 DISCIPLINES
The 10 Disciplines, founded by Gino Wickman and Rob Dube, is on a mission to help one million drivel leaders realize it's possible to be driven and have peace while making a bigger impact. We want to help you shed the barriers and layers that prevent you from creating the balance between impact and peace, and your True Self.

Are you ready to be fully yourself, without the burnout?

This space is for driven leaders ready to stop chasing and start aligning. If you’re done hiding behind hustle, achievement, and expectations… and you’re ready to reconnect with who you really are, you’re in the right place.

CONNECT WITH US
❤️ instagram.com/the10disciplines
❤️ linkedin.com/company/the10disciplines/

MORE RESOURCES TO HELP YOUR INNER WORLD JOURNEY
❤️ the10disciplines.com/blog
❤️ shedandshinepodcast.com
⭐️ the10disciplines.com/shine

In this episode of Shed and Shine, Gino and Rob unpack a powerful new definition of “SHIT” shared by healer Gabe Roberts: Suppressed, Hidden, Influential Traumas. Together, they explore how buried emotions manifest in our bodies, relationships, and leadership, often showing up as fear, tension, and disconnection from peace.
They break down each part of the acronym, revealing how unprocessed pain becomes trapped energy that shapes the way we live and lead. Gino shares how releasing these emotional blocks through awareness and presence allows our True Self to shine, while Rob offers insight into the fear that keeps us from facing what hurts.
This conversation invites you to look inward, shed what no longer serves you, and rediscover the quiet strength of clarity, peace, and trust.

Timestamps
00:00 The Origin of “Shed Your Shit”
01:20 SHIT Defined: Suppressed, Hidden, Influential Traumas
02:25 Suppression and the Body’s Messages
04:10 Hidden Emotions and the Ego’s Tricks
05:45 How Early Life Shapes What We Hide
08:00 The Power of “Influential” and Why It Matters
09:30 Understanding Trauma: From Womb to Today
11:30 How Suppressed Energy Influences Leadership and Life
14:05 Fear, Insecurity, and the Armor We Build
16:45 Why Letting Go Hurts (and Why It’s Worth It)
17:53 The Death of the Old Self and Finding Peace
18:43 Gratitude, Healing, and the True Self

ABOUT THE 10 DISCIPLINES
The 10 Disciplines, founded by Gino Wickman and Rob Dube, is on a mission to help one million entrepreneurs realize it's possible to be driven and have peace while making a bigger impact. We want to help you shed the barriers and layers that prevent you from creating the balance between impact and peace, and your True Self.

Are you ready to be fully yourself, without the burnout?

This space is for driven leaders ready to stop chasing and start aligning. If you’re done hiding behind hustle, achievement, and expectations… and you’re ready to reconnect with who you really are, you’re in the right place.

CONNECT WITH US
❤️ https://www.instagram.com/the10disciplines
❤️ https://www.linkedin.com/company/the10disciplines/

MORE RESOURCES TO HELP YOUR INNER WORLD JOURNEY
❤️ https://the10disciplines.com/blog
❤️ https://www.shedandshinepodcast.com
⭐️ https://the10disciplines.com/shine