In this episode, Rob and Gino explore Discipline #10: Be Humble. The conversation begins with a simple question: what does true humility really look like? Gino shares that humility often shows up through laughter, especially the ability to laugh at yourself, to laugh in disagreement, and even to laugh when you realize you’re wrong. Together, they unpack how humility and ego can coexist within driven people, and how awareness transforms that tension into growth.
Rob and Gino also discuss recognition, authenticity, and how to stay grounded when others misunderstand your intentions. Gino reflects on his evolution from craving validation to simply being grateful for it. The episode closes with reminders to embrace imperfection, release judgment, and remember that humility is not weakness; it’s the quiet strength of knowing and accepting your True Self.

Chapters
00:00 Defining and Understanding Humility
01:46 Humility: Laughing at Ourselves
04:19 Perception of Arrogance vs. Humility
07:26 Handling Recognition with Humility
11:28 Ego, Validation, and the ‘Fixer’ Mentality
15:23 Entrepreneurs, Humility, and Gratitude
18:08 Accepting Disagreement and the Humility Exercise

ABOUT THE 10 DISCIPLINES
The 10 Disciplines, founded by Gino Wickman and Rob Dube, is on a mission to help one million entrepreneurs realize it's possible to be driven and have peace while making a bigger impact. We want to help you shed the barriers and layers that prevent you from creating the balance between impact and peace, and your True Self.

Are you ready to be fully yourself, without the burnout?

This space is for driven leaders ready to stop chasing and start aligning. If you’re done hiding behind hustle, achievement, and expectations… and you’re ready to reconnect with who you really are, you’re in the right place.

CONNECT WITH US
❤️ https://www.instagram.com/the10disciplines
❤️ https://www.linkedin.com/company/the10disciplines/

MORE RESOURCES TO HELP YOUR INNER WORLD JOURNEY
❤️ https://the10disciplines.com/blog
❤️ https://www.shedandshinepodcast.com
⭐️ https://the10disciplines.com/shine

In this quiet and intimate Riff, Gino invites you into a deeper encounter with your True Self. He begins with a guided exercise from Shine, asking you to strip away every role and achievement until only you remain. In that stillness, you notice where you sit on the spectrum between peace and pain. That awareness becomes a doorway into knowing yourself more honestly.
Gino then shares the story of his four day personal retreat, a stretch of time without identity or distraction. He wrote his life story, journaled, rested, met long-forgotten teachings, and sat in silence with himself. There was introspection, beauty, and a real shift at the core.
He leaves you with a gentle question: What would happen if you created even a small retreat of your own? What part of your True Self might come forward?

Chapters
00:00 The True Self Exercise
05:59 A Four-Day Personal Retreat
08:31 Activities During the Retreat
12:27 Reflections and Call to Action

ABOUT THE 10 DISCIPLINES
The 10 Disciplines, founded by Gino Wickman and Rob Dube, is on a mission to help one million entrepreneurs realize it's possible to be driven and have peace while making a bigger impact. We want to help you shed the barriers and layers that prevent you from creating the balance between impact and peace, and your True Self.

Are you ready to be fully yourself, without the burnout?

This space is for driven leaders ready to stop chasing and start aligning. If you’re done hiding behind hustle, achievement, and expectations… and you’re ready to reconnect with who you really are, you’re in the right place.

CONNECT WITH US
❤️ https://www.instagram.com/the10disciplines
❤️ https://www.linkedin.com/company/the10disciplines/

MORE RESOURCES TO HELP YOUR INNER WORLD JOURNEY
❤️ https://the10disciplines.com/blog
❤️ https://www.shedandshinepodcast.com
⭐️ https://the10disciplines.com/shine

This week on Shed and Shine, it's time for another Coffee Shop Conversation! Both topics in this episode reflect on recent transformative experiences. Rob shares insights from his annual Do Nothing retreat, where five days of stillness stripped away the noise and brought everyday moments into vivid presence. He reminds us that we rarely sit with our own thoughts, and when we do, it can unlock a quiet clarity.
Gino recounts his yearly deep dive in Boulder with two lifelong friends, led this time by a soul-connected meditation guide. Through visualization and raw conversation, he found a renewed sense of connection, clarity, and most importantly, patience. These unplanned, soul-level check-ins are what make Coffee Shop Conversation so special: raw, real, and always pointing us back to the quiet truth within.

Chapters
00:00 The Coffee Shop Conversation Begins
01:32 Exploring Silent Retreats
04:11 The Transformation of Silence
06:10 Personal Insights from the Latest Retreat
08:24 Deep Connections in Boulder
12:08 The Power of Visualization
14:55 Anticipating Future Impact

ABOUT THE 10 DISCIPLINES
The 10 Disciplines, founded by Gino Wickman and Rob Dube, is on a mission to help one million entrepreneurs realize it's possible to be driven and have peace while making a bigger impact. We want to help you shed the barriers and layers that prevent you from creating the balance between impact and peace, and your True Self.

Do you want to let your freak flag fly, and be your most authentic self at all times? Do you want to accomplish more without burning out, or doing a lot of damage to yourself (emotionally, physically, and mentally), and the relationships around you? Do you want to know the person beneath the identity you’ve created of work, accomplishments, and successes? If so, you’re in the right place.

You've put a lot of focus on your outer world. Let's start your inner world journey together.

⚡️ Join The 10 Disciplines Group Coaching Program: https://the10disciplines.com/group-coaching-program/

⚡️ Take The True Self Assessment: https://the10disciplines.com/assessment

CONNECT WITH US
❤️ https://www.instagram.com/the10disciplines
❤️ https://www.linkedin.com/company/the10disciplines/
❤️ https://www.youtube.com/@The10Disciplines

MORE RESOURCES TO HELP YOUR INNER WORLD JOURNEY
❤️ https://the10disciplines.com/blog
❤️ https://www.shedandshinepodcast.com
⭐️ https://the10disciplines.com/shine

In this week’s Riff, Gino goes back to the basics. After three packed weeks on the road, he uses the exhaustion as a checkup and returns to the foundation of Shine. He revisits the Three Discoveries that free your True Self and moves through the 10 Disciplines in a real, practical way.
You will hear simple prompts that land with clarity. Ten Year Thinking. Take Time Off. Know Thyself. Be Still. Know Your 100 Percent. Say No… Often. Stop Doing Low Energy Work. Prepare Every Night. Put Everything In One Place. Be Humble. The invitation is simple… pick one thing that you need most right now and do it.
If life feels loud, this episode is your reset. Back to the basics. Back to what works.

Timestamps
00:00 Back to the Basics: Introduction
01:45 Discovery 1: I Am Driven
03:32 Discovery 2: Love or Fear Decisions
07:22 Discovery 3: Driven and Peaceful
08:59 Discipline 1: 10-Year Thinking
10:35 Disciplines 2 & 3: Time Off & Know Thyself
12:53 Disciplines 4 & 5: Be Still & Know Your 100%
15:05 Disciplines 6 & 7: Say No & No Low-Energy Work
17:34 Discipline 8: Prepare Nightly
18:22 Disciplines 9 & 10: One Place & Be Humble

ABOUT THE 10 DISCIPLINES
The 10 Disciplines, founded by Gino Wickman and Rob Dube, is on a mission to help one million entrepreneurs realize it's possible to be driven and have peace while making a bigger impact. We want to help you shed the barriers and layers that prevent you from creating the balance between impact and peace, and your True Self.

Are you ready to be fully yourself, without the burnout?

This space is for driven leaders ready to stop chasing and start aligning. If you’re done hiding behind hustle, achievement, and expectations… and you’re ready to reconnect with who you really are, you’re in the right place.

CONNECT WITH US
❤️ https://www.instagram.com/the10disciplines
❤️ https://www.linkedin.com/company/the10disciplines/

MORE RESOURCES TO HELP YOUR INNER WORLD JOURNEY
❤️ https://the10disciplines.com/blog
❤️ https://www.shedandshinepodcast.com
⭐️ https://the10disciplines.com/shine

This week on Shed and Shine, Rob and Gino explore the quiet power of presence, not as a goal to chase but as the natural state that remains when effort ceases. Inspired by Leonard Jacobson’s Journey into Now, they reflect on simple ways to access presence in everyday life. Gino shares how presence deepens his work with clients and brings peace to family gatherings, while Rob recalls the stillness of becoming a father and the clarity found in silent retreats.
They remind us that presence, awareness, and consciousness are not rare states reserved for meditation or medicine journeys; they are always available when the ego settles. Try a stillness practice, notice when you are truly connected, and discover what remains when striving fades.

Chapters
00:00 The Pain of Disconnection
00:35 Understanding Presence
02:07 Awareness and Consciousness
04:14 Finding Flow in Hobbies
06:10 The Power of Connection
07:35 Moments of Awakening
09:24 Managing the Ego
12:40 Practical Practices for Presence

ABOUT THE 10 DISCIPLINES
The 10 Disciplines, founded by Gino Wickman and Rob Dube, is on a mission to help one million entrepreneurs realize it's possible to be driven and have peace while making a bigger impact. We want to help you shed the barriers and layers that prevent you from creating the balance between impact and peace, and your True Self.

Do you want to let your freak flag fly, and be your most authentic self at all times? Do you want to accomplish more without burning out, or doing a lot of damage to yourself (emotionally, physically, and mentally), and the relationships around you? Do you want to know the person beneath the identity you’ve created of work, accomplishments, and successes? If so, you’re in the right place.

You've put a lot of focus on your outer world. Let's start your inner world journey together.

⚡️ Join The 10 Disciplines Group Coaching Program: https://the10disciplines.com/group-coaching-program/

⚡️ Take The True Self Assessment: https://the10disciplines.com/assessment

CONNECT WITH US
❤️ https://www.instagram.com/the10disciplines
❤️ https://www.linkedin.com/company/the10disciplines/
❤️ https://www.youtube.com/@The10Disciplines

MORE RESOURCES TO HELP YOUR INNER WORLD JOURNEY
❤️ https://the10disciplines.com/blog
❤️ https://www.shedandshinepodcast.com
⭐️ https://the10disciplines.com/shine

In this week’s Riff, Gino shares five simple ideas that have been nudging at him lately, small “ahas” that open big awareness. Each one invites you to pause, look inward, and notice what is really going on beneath the surface.
He begins with a physical reminder to drop your shoulders and breathe. From there, he explores a five-stage journey of waking up to your True Self, the realization that every trigger points inward, and the subtle difference between performing and being authentic. He closes with a question that brings it all home: What do you produce?
These five moments of reflection capture what the 10 Disciplines are all about: living awake, aware, and aligned.

Chapters
00:00 Introduction: Five Things That Make You Go “Huh?”
00:35 Drop Your Shoulders
02:01 Awareness and the Deep Breath Practice
03:00 There Is a Process (Five Stages of Awakening)
06:17 Waking Up and Seeing the Matrix
07:15 Re-entry as Your True Self
08:15 Enlightenment and Flow
10:18 Triggering: When It’s You
12:22 How to Heal the Trigger
13:21 Performing vs. Being Authentic
15:35 What Do You Produce?
17:31 Closing Thoughts and Next Episode

ABOUT THE 10 DISCIPLINES
The 10 Disciplines, founded by Gino Wickman and Rob Dube, is on a mission to help one million entrepreneurs realize it's possible to be driven and have peace while making a bigger impact. We want to help you shed the barriers and layers that prevent you from creating the balance between impact and peace, and your True Self.

Are you ready to be fully yourself, without the burnout?

This space is for driven leaders ready to stop chasing and start aligning. If you’re done hiding behind hustle, achievement, and expectations… and you’re ready to reconnect with who you really are, you’re in the right place.

CONNECT WITH US
❤️ https://www.instagram.com/the10disciplines
❤️ https://www.linkedin.com/company/the10disciplines/

MORE RESOURCES TO HELP YOUR INNER WORLD JOURNEY
❤️ https://the10disciplines.com/blog
❤️ https://www.shedandshinepodcast.com
⭐️ https://the10disciplines.com/shine

In this reflective episode, Rob and Gino explore the double-edged nature of a driven mind. Gino opens up about his lifelong love of thinking, how it helped him build, solve, and create, and also how it kept him disconnected from his body, heart, and peace. Together, Rob and Gino unpack how awareness of the mind is the first step toward freeing your True Self.

They talk about what it feels like to shift between mind and body throughout the day, the importance of stillness from Discipline Four, and the power of presence. Gino describes the clarity that comes when he feels fully in his body. Rob shares a simple breath practice that helps settle the noise. The message is simple but powerful: the mind is a tool, not your identity. When you slow down, you return to something more grounded, true, and alive.

Chapters:
00:00 The Power of the Mind
02:00 Awareness and Stillness
05:00 Mind-Body Connection
09:00 The Role of the Ego
12:00 Operating from True Self
15:00 Practical Techniques for Mindfulness

ABOUT THE 10 DISCIPLINES
The 10 Disciplines, founded by Gino Wickman and Rob Dube, is on a mission to help one million entrepreneurs realize it's possible to be driven and have peace while making a bigger impact. We want to help you shed the barriers and layers that prevent you from creating the balance between impact and peace, and your True Self.

Do you want to let your freak flag fly, and be your most authentic self at all times? Do you want to accomplish more without burning out, or doing a lot of damage to yourself (emotionally, physically, and mentally), and the relationships around you? Do you want to know the person beneath the identity you’ve created of work, accomplishments, and successes? If so, you’re in the right place.

You've put a lot of focus on your outer world. Let's start your inner world journey together.

⚡️ Join The 10 Disciplines Group Coaching Program: https://the10disciplines.com/group-coaching-program/

⚡️ Take The True Self Assessment: https://the10disciplines.com/assessment

CONNECT WITH US
❤️ https://www.instagram.com/the10disciplines
❤️ https://www.linkedin.com/company/the10disciplines/
❤️ https://www.youtube.com/@The10Disciplines

MORE RESOURCES TO HELP YOUR INNER WORLD JOURNEY
❤️ https://the10disciplines.com/blog
❤️ https://www.shedandshinepodcast.com
⭐️ https://the10disciplines.com/shine

In this week’s Riff, Gino asks a question that has been stirring in him lately: are we all meant to serve? What began as a simple conversation opened into a deeper look at purpose, ego, and what truly fulfills us. He shares how the word “serve” has taken on new meaning in his life and challenges listeners to consider what service means to them.
Gino explores how service connects to the 10 Disciplines, especially Discipline 3 (Know Thyself) and Discipline 5 (Know Your 100%). Through eight key questions, including “How do you serve?” and “What has life prepared you for?”, he encourages listeners to reconnect with what drives them. Whether you’re leading a team, raising a family, or sweeping hospital floors, the invitation is the same. Service is not about status; it is about alignment. When we know how we are meant to serve, the noise falls away and our True Self is free to rise.

Chapters:
00:00 Are We All Meant to Serve?
03:39 The Meaning of ‘Serve’
06:56 Discovering Your Purpose
10:25 Embracing Your True Self

ABOUT THE 10 DISCIPLINES
The 10 Disciplines, founded by Gino Wickman and Rob Dube, is on a mission to help one million entrepreneurs realize it's possible to be driven and have peace while making a bigger impact. We want to help you shed the barriers and layers that prevent you from creating the balance between impact and peace, and your True Self.

Are you ready to be fully yourself, without the burnout?

This space is for driven leaders ready to stop chasing and start aligning. If you’re done hiding behind hustle, achievement, and expectations… and you’re ready to reconnect with who you really are, you’re in the right place.

CONNECT WITH US
❤️ https://www.instagram.com/the10disciplines
❤️ https://www.linkedin.com/company/the10disciplines/

MORE RESOURCES TO HELP YOUR INNER WORLD JOURNEY
❤️ https://the10disciplines.com/blog
❤️ https://www.shedandshinepodcast.com
⭐️ https://the10disciplines.com/shine

On this episode of Shed and Shine, Rob and Gino revisit Discipline #3: Know Thyself. From ancient wisdom carved at the Temple of Apollo to modern-day profiling tools, they explore how the journey inward begins with honest self-recognition. Gino walks through his decades-long path of uncovering skills, strengths, and eventually, the deeper layers of energetic blocks and emotional patterns. Rob opens up about a unique healing practice rooted in the five elements, while Gino connects recent breakthroughs about the shadow self, buried rage, and chronic pain to his ongoing shedding process. Whether it starts with a personality profile or a subtle moment of emotional clarity, knowing yourself is the necessary first step to becoming your True Self. The end game is living freely and fully, guided by self-awareness, truth, and love.   Chapters 00:00 The Journey to Know Thyself
02:02 Personal Reflections on Self-Discovery
04:50 The End Game of Self-Discovery
06:50 The Power of Personality Profiles
10:01 Awareness and Self-Insight
14:40 Connecting Pain and Emotions
19:00 The Journey Continues   ABOUT THE 10 DISCIPLINES
The 10 Disciplines, founded by Gino Wickman and Rob Dube, is on a mission to help one million entrepreneurs realize it's possible to be driven and have peace while making a bigger impact. We want to help you shed the barriers and layers that prevent you from creating the balance between impact and peace, and your True Self.

Do you want to let your freak flag fly, and be your most authentic self at all times? Do you want to accomplish more without burning out, or doing a lot of damage to yourself (emotionally, physically, and mentally), and the relationships around you? Do you want to know the person beneath the identity you’ve created of work, accomplishments, and successes? If so, you’re in the right place.

You've put a lot of focus on your outer world. Let's start your inner world journey together.

⚡️ Join The 10 Disciplines Group Coaching Program: https://the10disciplines.com/group-coaching-program/

⚡️ Take The True Self Assessment: https://the10disciplines.com/assessment

CONNECT WITH US
❤️ https://www.instagram.com/the10disciplines
❤️ https://www.linkedin.com/company/the10disciplines/
❤️ https://www.youtube.com/@The10Disciplines

MORE RESOURCES TO HELP YOUR INNER WORLD JOURNEY
❤️ https://the10disciplines.com/blog
❤️ https://www.shedandshinepodcast.com
⭐️ https://the10disciplines.com/shine  

In this week's Riff, Gino shares what came out of his 2025 sabbatical and why taking a full month away from work can unlock clarity, peace, and healing. He entered the month with three clear intentions: to remember who he is, to see life as it is, and to release what no longer serves him. What followed was a quiet (but powerful) transformation.

What began with impatience and spiritual restlessness led to slowing down, canceling commitments, and returning to a more honest, authentic way of showing up in both life and business. Gino also explores the link between repressed emotion and physical symptoms, revealing how subconscious healing helped ease his long-standing back pain. This episode is a heartfelt reminder that space is not empty; it is where the True Self can finally breathe.

Chapters:
00:00 The Power of a Sabbatical
01:50 Three Intentions for Sabbatical
05:07 Outcome 1: Slowing Down and Clarity
08:12 Outcome 2: Deeper Honesty and Authenticity
11:35 Outcome 3: Healing Back Pain
16:16 Closing Thoughts and Sabbatical Urge

ABOUT THE 10 DISCIPLINES
The 10 Disciplines, founded by Gino Wickman and Rob Dube, is on a mission to help one million entrepreneurs realize it's possible to be driven and have peace while making a bigger impact. We want to help you shed the barriers and layers that prevent you from creating the balance between impact and peace, and your True Self.

Are you ready to be fully yourself, without the burnout?

This space is for driven leaders ready to stop chasing and start aligning. If you’re done hiding behind hustle, achievement, and expectations… and you’re ready to reconnect with who you really are, you’re in the right place.

CONNECT WITH US
❤️ https://www.instagram.com/the10disciplines
❤️ https://www.linkedin.com/company/the10disciplines/

MORE RESOURCES TO HELP YOUR INNER WORLD JOURNEY
❤️ https://the10disciplines.com/blog
❤️ https://www.shedandshinepodcast.com
⭐️ https://the10disciplines.com/shine