It was 3am, ten years ago, when Kristina Karlsson woke with the epiphany it was time to run her own business. Spotting a gap in the market for design-led stationery, she persuaded her boyfriend to sell his house for funding and set about creating the brand we know and love as kikki.K…

With over 100 of their own stores globally, stocked in another 250 and sold online to stationery and design lovers in over 147 countries worldwide, Karlsson’s brand is one of the biggest names in stationary. And for good reason – created to empower and inspire, her planners, diaries and notebooks are like nothing else out there.

So just how did she go from her humble beginnings on a small farm in Sweden to a global success? SL found out.

Here, in her Success Story podcast, the international business owner, entrepreneur and now author shares her fascinating rise to the top – from what led her to launch kikki.K and the inspiration behind its ingenious marketing, to how she transformed a simple business plan into a global empire.

We also learn all about her first book, Your Dream Life Starts Here – a simple-yet-powerful guide to making your wishes come true, inspired by Karlsson’s own journey and filled with her unique insights. Whether you want to get the most out of your personal life, career or business, her words of wisdom may be some of the most important you’ll hear this year. 

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