Who is it we are serving when we start or work in the coffee shop? If you listen to a lot of the way people talk today, you might think we expect customers to serve our needs more than we pursue meeting the needs of and serving our customers.

Today on Shift Break we will be talking about the trend of backwards hospitality that has greatly diminished the hospitality experience across cafes and what we can do to bring our priorities back in line with what tru service and hospitality means. 

Here are some related episodes to explore: 

• SHIFT BREAK! Why The Best Hospitality Starts With The Transactional!
• 532: Start with Hospitality
• 469: Unremarkable Hospitality and Cafe Terroir
• 430 : Embracing “Unreasonable Hospitality” w/ Will Guidara | Thank You NYC + The Welcome Conference
• 424: Developing Menu and Hospitality Guides

APPLY NOW TO KEY HOLDER COACHING GROUPS!

Are you a coffee shop owner looking to join a community of other owners to help bring perspective, insight, encouragement, and accountability in a well curated setting? 

Then you need to apply to join Key holder Coaching Groups! 

Applications are now open for fall 2025 Cohort: Click below to learn more: APPLY TO KEY HOLDER COACHING GROUPS

 

HIRE KTTS CONSULTING AND COACHING!

If you are a cafe owner and want to work one on one with me to bring your shop to its next level and help bring you joy and freedom in the process then email 

[email protected]

of book a free call now: 

https://calendly.com/chrisdeferio/30min 

 

Thank you to out sponsors!

Everything you need for back of the house operations https://rattleware.qualitybystainless.com/

 

The best and most revered espresso machines on the planet: www.lamarzoccousa.com