This week we are joined by PPC Expert, Dan Martin, from Spec to dive into Advertising your Shopify store on Google profitably!

We break down three powerful strategies that will help you maximise your ad spend, drive high-quality traffic, and boost your sales without breaking the bank. Learn how to optimise your campaigns for better ROI, target the right audiences, and leverage Google’s advanced tools to stay ahead of the competition. If you're new to Google Ads or looking to refine your approach, this episode provides actionable insights to help you scale your Shopify store profitably. Tune in and start winning with Google advertising!

Reach out to Spec here: https://spec.digital/

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Key takeaways:
0:00 Introduction
3:22 What Does Good Look Like On Google?
7:35 How does Performance Max work?
13:48 Shopify Marketing: When to diversify
17:47 Why Do I Buy From You?
22:37 How To Increase Your Inventory
25:46 Six tips for improving your PPC ROI
34:38 The importance of keeping your teams informed
41:27 Product and Campaign Split
45:38 3 Things to Do Before Starting a New Account
50:19 Brand vs Non-Brand Budget
53:33 Thank you for watching

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