The Business Savvy Therapist: Marketing, Hiring & Systems to Grow and Scale Your Therapy Practice

Should You Create an Online Course?


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In this episode, James Marland discusses how therapists can diversify their income and expand their reach by creating online courses. James shares insights into recognizing the right time to start a course, understanding the importance of solving specific client problems, and building a scalable model. With his experience and practical advice, this conversation is invaluable for therapists looking to grow their influence and create additional revenue streams.

Make sure to bring your paper and pen because this episode is full of actionable tips!

Here are some key points in this episode:

[01:28] James’s journey into helping therapists transform their knowledge into digital courses

[04:46] The importance of establishing stability in your practice before considering an online course

[06:58] Dispelling common myths about online course creation 

[08:28] Niching down to solve specific problems

[14:53] Different models for online courses

Links From the Episode:

Free Course Creator Community with Weekly Accountability Check-In: https://courses.coursecreationstudio.com/offers/igKLNcn8/checkout

More about James:

James Marland helps therapists transform their expertise into scalable digital solutions, providing them with more freedom, flexibility, and the opportunity to make a greater impact. He created the Scaling Therapist Empowerment Program to guide therapists through this process. His passion for this mission comes from personal experience—when his family struggled for years to find the right therapist for his sister, they faced numerous setbacks and ineffective care. This inspired James to ensure that people in need can access quality, faith-based therapists. With over 16 years of experience in social services and mental health, he is dedicated to supporting therapists in growing their businesses and expanding their reach. In his free time, James enjoys camping, board games, and producing podcasts like The Scaling Therapy Practice.

Websites:

Course Creation Studio: https://www.coursecreationstudio.com

Social Media:

Podcast: Scaling Therapy Practice on Apple Podcasts: https://podcasts.apple.com/us/podcast/scaling-therapy-practice-digital-course-creation-for/id1654020972

LinkedIn: https://www.linkedin.com/in/jamesdmarland/

Follow me on Instagram, @nicole.mccanncemethod. If this episode provided you with value and inspiration, please leave a review and DM to let me know. Click here: https://www.instagram.com/nicole.mccancemethod

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The Business Savvy Therapist: Marketing, Hiring & Systems to Grow and Scale Your Therapy PracticeBy Nicole McCance

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