Boutique downtown space or giant rustic warehouse—where should you set up shop?

The answer depends on more than your aesthetic or even your marketing plan. It all depends on who your audience is and what you're selling them.

Links:

Gym Owners United

Timeline:

1:57 – High-traffic, expensive retail locations: You’re selling convenience.

3:59 – Pull up a chair for an old-fashioned stakeout.

6:57 – Think about price per square foot—and how much that square foot can generate.

9:17 – Difference in profit margin between high-value, low-volume and high-volume, low-value models.