The U.S. Marines have made a career out of recruiting based on letting 18-year-olds know how tough and challenging becoming a Marine actually is. It's a concept that can also work for businesses of all sizes. That's why we invited Charlotte Marshall, director, global employer brand & recruitment marketing expert & best selling author of “Give and Get Employer Branding Repel the Many and Compel the Few with Impact, Purpose and Belonging” on the podcast. In it, Charlotte reveals why the most effective employer brands don’t attract candidates; they repel them. This episode is part of our Cult Brand series, sponsored by RecruitmentMarketing.com and the boys are joined by Julie Calli.