This week in the guest chair we have DeNeitra Burnett, the Founder and CEO of Savvy Events, a Los-Angeles based event production and creative agency. DeNeitra has used her creativity and grit to climb to the top of the events industry, working closely with entertainment titans and Fortune 500 companies like HBO, Netflix, and Hulu, among others.

DeNeitra shares how when the events business was shut down during the Pandemic, she pivoted her business to custom mailers, leading to her scaling Savvy Events to a 7-Figure Business.

In this episode DeNeitra shares:

• How she made her first custom mailer during the pandemic and created a whole new division in her business
• How she structures her pricing to make sure she is fairly compensated
• How she’s expanding her business and team to incorporate both event production and creative mailer production

Highlights Include:

00:00 Intro

04:16 Event planning

09:22 Work-life balance

18:10 Percentage-based pricing

23:57 Pivoting to mailers

31:13 Adapting staffing structure

34:50 Tips for entrepreneurs

Check out episode 397 of Side Hustle Pro podcast out now on Apple Podcasts, Spotify, and YouTube

This episode is brought to you by: 

Gusto offers modern, easy payroll, benefits, and HR to small businesses across the country. Sign up and give it a try at https://gusto.com/shp.

Links mentioned in this episode

• Website: https://savvycreativeagency.com/ 
• Savvy’s Instagram: https://www.instagram.com/savvycreativeagency_/ 
• Savvy’s Facebook: https://www.facebook.com/SavvyCreativeAgency 
• Savvy’s LinkedIn: https://www.linkedin.com/company/savvycreativeagency/about/ 
• Dubsado: https://www.dubsado.com/ 

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Join our Facebook Community

If you’re looking for a community of supportive side hustlers who are all working to take our businesses to the next level, join us here: http://sidehustlepro.co/facebook

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This week in the guest chair we have Alexis Barber, a lifestyle influencer and founder of Too Collective, a modern wellness and loungewear brand. At just 25 years old, Alexis is the host of the top-rated Too Smart For This Podcast and has worked with brands like Lululemon, Rare Beauty, Microsoft, and Miss Dior as a content creator. 

In this episode she shares: 

• How growing up low-income provided the foundation for having confidence and an ambitious mindset to overcome the limitations of her past
• Her transformative experience as an MBA candidate at The Wharton School at UPenn
• How she makes a living off of content creation and the opportunities being an influencer has provided

Highlights Include:

00:00 Intro 

03:00 Confidence and putting yourself out there

09:55 Becoming a lifestyle influencer

12:04 Navigating side hustling and a corporate role

19:27 Collaboration with Rare Beauty 

20:48 Launching a robe company 

29:09 MBA program at Wharton

39:20 Transparency in content creation

44:07 The importance of building a team

Check out episode 396 of Side Hustle Pro podcast out now on Apple Podcasts, Spotify, and YouTube

This episode is brought to you by:

Gusto offers modern, easy payroll, benefits, and HR to small businesses across the country. Sign up and give it a try at gusto.com/shp.

Links mentioned in this episode

• Too Collective Website: https://toocollective.com/  
• MLT Program: https://mlt.org/
• Harvard Summer Program: https://www.hbs.edu/svmp/Pages/default.aspx 
• Pietra: https://www.pietrastudio.com/ 

Click here to subscribe via RSS feed (non-iTunes feed): http://sidehustlepro.libsyn.com/rss

Too Collective Instagram: https://www.instagram.com/toocollective/ 

Alexis’ Tiktok: https://www.tiktok.com/@alexisbarber_ 

Alexis’ Instagram: https://www.instagram.com/alexisbarber/ 

Alexis’ YouTube: https://www.youtube.com/@alexis_barber 

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This week in the guest chair we have Reyna Noriega, a multifaceted visual artist. Being encouraged to pursue her talents by her parents, she was led to become an art teacher. It was there she discovered her true passion for art and a confidence in herself that would lead her to becoming a full-time artist. With her newfound belief in herself, she began manifesting dream projects and securing brand partnerships with big names like Apple, American Express, and Warby Parker.

In this episode she shares:

• How she determined she can pursue art as a viable career path 
• How staying consistent and continually reevaluating her skill set allows her to be price herself and her art accordingly 
• Her ability to fully commit to side hustling and successfully overcoming financial obstacles that come with that path

Highlights include: 

2:45 Figuring out a career path

6:57 Juggling multiple side hustles

14:32 Brand partnerships 

16:40 Trusting your intuition and having confidence 

23:56 leveraging social media

37:56 Handling the costs of entrepreneurship 

Check out episode 395 of Side Hustle Pro podcast out now on Apple Podcasts, Spotify, and YouTube

Links mentioned in this episode

• Reyna’s Website: https://www.reynanoriega.com/ 
• Reyna’s Instagram: https://www.instagram.com/reynanoriega_ 
• Reyna’s YouTube: https://www.youtube.com/channel/UC0DqVRxteqWQk4L14HKlfgA 
• Ipsy/Boxycharm: https://www.ipsy.com/ 
• The War of Art: https://stevenpressfield.com/books/the-war-of-art/ 
• Amazon Storefront: https://www.amazon.com/shop/reynanoriega_?ref_=cm_sw_r_apin_aipsfshop_aipsfreynanoriega__Q9YJEH8VQZYBZ2D9JQS0&language=en_US 

Click here to subscribe via RSS feed (non-iTunes feed): http://sidehustlepro.libsyn.com/rss

Join our Facebook Community

If you’re looking for a community of supportive side hustlers who are all working to take our businesses to the next level, join us here: http://sidehustlepro.co/facebook

• Reyna’s Instagram: https://www.instagram.com/reynanoriega_ 
• Reyna’s YouTube: https://www.youtube.com/channel/UC0DqVRxteqWQk4L14HKlfgA 

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This week we are back with Wilglory Tanjong, the Founder and CEO of Anima Iris, a technology-driven luxury bag brand that is industrializing Africa through retail. Starting with a personal investment of $5K, in under two years Wilglory has scaled Anima Iris into a multimillion-dollar valued company. 

In this episode she shares:

• How she worked alongside artisans in Dakar, Senegal for their craftsmanship and ended up supporting their livelihoods and families
• Her advice on keeping the faith and betting on yourself and your business every time
• How she got Beyoncé to rock an Anima Iris bag and post about it on Instagram

Highlights Include:

4:39 Establishing business in Senegal

12:19 Financial readiness and having a mentor 

19:31 Juggling grad school and launching a business

24:35 Building a reliable team in Senegal

35:54 Paying yourself in your business

43:06 Standing out through marketing 

47:34 Working with Beyoncé

59:05 Meeting growing fulfillment needs

1:04:13 Top tips for entrepreneurs

Check out episode 394 of Side Hustle Pro podcast out now on Apple Podcasts, Spotify, and YouTube

This episode is brought to you by: 

Gusto offers modern, easy payroll, benefits, and HR to small businesses across the country. Sign up and give it a try at gusto.com/shp.

Links mentioned in this episode

• Anima Iris Website: https://animairis.com/ 
• Anima Iris Instagram: https://www.instagram.com/anima.iris/ 
• Wilglory’s Instagram: https://www.instagram.com/wilgloryy/ 
• College Prep Program:https://ledascholars.org/
• Wharton/Lauder MBA Program: https://mba.wharton.upenn.edu/lauder-program/ 
• Brandon Blackwood: https://brandonblackwood.com/ 
• Topicals Skincare:https://www.instagram.com/topicals/ 
• Canva: https://www.canva.com/ 
• Brandon Blackwood: https://www.instagram.com/brandonblackwoodnyc/?hl=en 
• Beyonce’s Stylist: https://www.instagram.com/kjmoody/?hl=en 

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This week in the guest chair we have Ashley Reynolds, Founder of Cloth & Paper. After Ashley left her corporate finance job of 9 years, she decided to take a chance on herself. She started designing planner inserts from scratch with no previous background or education in graphic design. Shortly after, a stationery business blossomed and the line grew to offer leather planners, luxury pens, and more quintessential styles. Today Cloth & Paper is a brand with over 40 employees, over 130K Instagram followers, and thousands of passionate customers.

 In this episode she shares:

• How she discovered a gap in her niche and built her business around filling it 
• Her journey from creating her first planner on Microsoft Word to becoming a high-end, sought-after brand 
• How her organic approach to marketing supported the growth of her business & so much more

Highlights Include:

4:15 Transitioning to entrepreneurship

9:35 Authenticity in marketing

16:55 The manufacturing process

20:39 Maintaining low margins

25:54 Mastering the hiring process

28:43 Navigating competitors

32:01 Creating a product line

34:06 Tips for entrepreneurs

Check out episode 393 of Side Hustle Pro podcast out now on Apple Podcasts, Spotify, and YouTube 

Links mentioned in this episode

• Cloth and Paper Website: https://www.clothandpaper.com/ 
• Cloth and Paper Instagram: https://www.instagram.com/cloth_and_paper/ 

Click here to subscribe via RSS feed (non-iTunes feed): http://sidehustlepro.libsyn.com/rss

Join our Facebook Community

If you’re looking for a community of supportive side hustlers who are all working to take our businesses to the next level, join us here: http://sidehustlepro.co/facebook

Cloth and Paper Instagram- @Cloth_and_Paper

Ashley’s Instagram: @ashley_reynolds_ar 

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This week in the guest chair we have Jasmine Taylor, founder & owner of Baddies and Budgets, a financial education platform that aims to make products & provide a community for black women who are struggling with their finances. By addressing her own personal finance issues and sharing her experiences on TikTok, Jasmine built a strong audience of people who resonated with her journey. 

In this episode she shares about:

• How she turned her $1200 stimulus check into a $1M business 
• Using social media as her sole marketing platform to build a strong following and community 
• Her top tips and the resources she provides to take control of your money

Check out this episode and others on Apple Podcasts, Spotify, & YouTube

This episode is brought to you by: 

Shopify. Go to shopify.com/hustlepro for a free fourteen-day trial and get full access to Shopify’s entire suite of features.

Gusto offers modern, easy payroll, benefits, and HR to small businesses across the country. Give it a try at gusto.com/shp.

Links mentioned in this episode

• One Million Black Women: https://www.goldmansachs.com/our-commitments/sustainability/one-million-black-women/ 
• Brendan McCoy Advising: https://www.linkedin.com/in/brendan-mccoy-84536162/ 
• Scribe Automation: https://scribehow.com/ 
• Cynthia Nevels: https://www.cynthianevels.com/ 

Guest Social Media

• Website: https://baddiesandbudgets.com/ 
• Instagram: https://www.instagram.com/baddiesnbudgets/ 
• Facebook: https://www.facebook.com/baddiesandbudgetsllc 
• TikTok: https://www.tiktok.com/@baddiesandbudgets 
• YouTube: https://www.youtube.com/@Baddiesandbudgets 

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This week I’m back to give you an inside look at a new marketing strategy I’m testing out. You guys know, I love to try new ways to provide value and keep my audience updated. One of the best resources I have is my email list, a valuable way to connect with my audience outside of social media. 

 In this episode I’m sharing:

• How to cultivate an email list of your own, and continuously grow it
• How to figure out the best content and offerings you can give your audience 
• How to automate emails, freebies, and paid products 

Highlights Include:

• 1:22 The Value of an Email List
• 4:56 How To Connect With Your Audience 
• 9:12 Automating DM Responses 
• 17:50 Testing Out Ads
• 23:11 Connecting On Different Platforms
• 26:43 Creating Freebies and Paid Products

Check out episode 391 of Side Hustle Pro podcast out now on Apple Podcasts, Spotify, and YouTube

Links mentioned in this episode

• SHP Poll Freebie: sidehustlepro.com/poll 
• SHP Newsletter: sidehustlepro.co/newletter 
• Leadpages: https://www.leadpages.com/ 
• Canva: https://www.canva.com/ 
• Convertkit: https://convertkit.com/ 
• Manychat: https://manychat.com/ 
• LinkedIn: https://www.linkedin.com/ 
• Etsy: https://www.etsy.com/listing/1648665610/
• Ep 348- How To Build An Email List: https://www.youtube.com/watch?v=kmv-nd95cqk 

Click here to subscribe via RSS feed (non-iTunes feed): http://sidehustlepro.libsyn.com/rss

Join our Facebook Community

If you’re looking for a community of supportive side hustlers who are all working to take our businesses to the next level, join us here: http://sidehustlepro.co/facebook

Side Hustle Pro – @sidehustlepro

#SideHustlePro

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This week in the guest chair we are back for an update episode with Arsha Jones, founder of Capital City- the DC-based company behind the wildly popular Mambo Sauce. Stemming from Arsha's desire to create a product that she could sell multiples of, Arsha describes her journey from starting as a web designer, shifting into e-commerce, and finally venturing into entrepreneurship.

In this episode Arsha shares:

• How starting an income-driven business, Tees In The Trap, helped to fund ventures for Capital City 
• How she got Mambo sauce onto shelves of major businesses like Papa Johns, Walmart, and Target 
• The importance of legacy and how embedding the culture of the community she serves has opened up unique opportunities 

Highlights Include:

07:07 Leaving The Service Industry

10:44 Launching Multiple Businesses At Once 

17:14 Creating Multiple Revenue Streams

19:50 Being The Face Of Your Brand

29:33 Creating a Premium Product

30:48 Getting Into Retail

35:33 Creating Brand Partnerships

41:11 Selling On Amazon

45:23 Creating Your Own Path

Check out episode 390 of Side Hustle Pro podcast out now on Apple Podcasts, Spotify, and YouTube

This episode is brought to you by: 

Gusto offers modern, easy payroll, benefits, and HR to small businesses across the country. Sign up and give it a try at gusto.com/shp.

Links mentioned in this episode

• First Arsha Jones SHP Episode: https://sidehustlepro.co/arshajones/ 
• Capital City Instagram: https://www.instagram.com/capitalcityco 
• Capital City Website: https://www.capitalcity.com/ 
• Arsha’s Instagram: https://www.instagram.com/arshajones/ 
• Arsha’s Facebook: https://www.facebook.com/arshajones 
• Tees In The Trap: https://www.teesinthetrap.com/ 
• Amazon Seller Central: https://sellercentral.amazon.com/ 

Click here to subscribe via RSS feed (non-iTunes feed): http://sidehustlepro.libsyn.com/rss

Hosted on Acast. See acast.com/privacy for more information.

This week I’m back with a solo episode to share some insights on finding your niche to help you narrow down your side hustle. There are endless paths you can take with side hustling, it’s important to get specific. Finding your niche will put you in line with your ideal audience or help you discover where you need to pivot and make changes. 

In this episode I share:

• The best place to start deciding what niche will work for you
• How to get over the fear of putting yourself out there
• The power of feedback and how to use it to move your business forward

Highlights include:

2:01 The Benefits of Polling and Asking for Help

6:10 Picking One Niche to Focus On

16:07 The Value of Getting Feedback

19:02 Embracing Change and Simplifying

Check out episode 389 of Side Hustle Pro podcast out now on Apple Podcasts, Spotify, and YouTube

Links mentioned in this episode

• Sample SHP Poll: https://sidehustlepro.co/poll 
• Google Survey: https://www.google.com/forms/about/ 
• Newsletter: https://sidehustlepro.co/newsletter/ 
• NicailaTV Youtube: https://www.youtube.com/@NicailaTV 
• Side Hustle Pro Website: https://sidehustlepro.co/ 
• Side Hustle Pro Instagram: https://www.instagram.com/sidehustlepro/ 
• NicailaTV Instagram: https://www.instagram.com/nicailatv/ 

Click here to subscribe via RSS feed (non-iTunes feed): http://sidehustlepro.libsyn.com/rss

Join our Facebook Community

If you’re looking for a community of supportive side hustlers who are all working to take our businesses to the next level, join us here: http://sidehustlepro.co/facebook

• Side Hustle Pro Instagram: https://www.instagram.com/sidehustlepro/ 
• NicailaTV Instagram: https://www.instagram.com/nicailatv/ 

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If you’re looking for a sign to finally start that podcast you’ve been dreaming about, this is it. In this week’s episode, I’m sharing tips I’ve tested to grow my podcast to millions of downloads. I’ve been able to gain sponsorship, grow an audience of over 160K across social platforms, and even appear on a magazine cover.

In this episode I share about:

• Building an audience and how to keep them coming back
• Overcoming the challenges of being on video
• How to use social media for promotion and engaging with your audience 

Highlights Include: 1:38 Branding Your Podcast

6:43 Building Your Audience 

8:54 Keeping Overhead Low

15:29 How To Stay Consistent

23:33 Podcast Moguls Course

Check out episode 388 of Side Hustle Pro podcast out now on Apple Podcasts, Spotify, and YouTube

This episode is brought to you by: 

 Gusto offers modern, easy payroll, benefits, and HR to small businesses across the country. Sign up and give it a try at gusto.com/shp.

Links mentioned in this episode

• Riverside Video Recording: https://sidehustlepro.co/riverside 
• Fiverr: https://www.fiverr.com/ 
• Podcast Moguls: https://sidehustlepro.co/podcastmoguls/ 
• Other SHP Courses: https://sidehustlepro.co/courses/ 
• Side Hustle Pro Instagram: https://www.instagram.com/sidehustlepro/ 
• NicailaTV Instagram: https://www.instagram.com/sidehustlepro/  
• Side Hustle Pro Facebook: https://www.facebook.com/SideHustlePro/ 
• Side Hustle Pro LinkedIn: https://www.linkedin.com/company/sidehustlepro/ 

Click here to subscribe via RSS feed (non-iTunes feed): http://sidehustlepro.libsyn.com/rss

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