Good Content with Shannon McKinstrie

Simple B-Roll and Strong Hooks for Low-Effort, High-Impact Instagram Content


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Sometimes creating new, original content just isn’t in the cards. It’s been a busy, chaotic week here, so I’m sharing my go-to for creating content when life gets too busy to plan, edit, and create something new. I’m sharing how I use intentional B-roll days, compelling hooks, and the magic of repurposing to consistently show up on social media without burning out. We’ll discuss practical tips for capturing your own engaging B-roll, along with tons of examples using my favorite hooks that will help you feel inspired, no fancy editing or crazy carousel posts required.

In this episode we’ll be covering:

  • Tips for creating easy, low-effort Instagram and TikTok content using simple B-roll footage.
  • How to plan and schedule B-roll days for consistent, stress-free social media posts when you don’t have the time.
  • Repurposing old captions and footage to save time and consistently post “new” content.
  • Viral B-roll content ideas for business owners with limited time for social media.
  • Using relatable, human moments and industry-specific B roll to boost engagement.
  • Effective examples of hooks and captions that connect with viewers and continue to drive followers into your funnel.


Featured content in this episode:

  • Onebodycoaching: Full disrespect…
  • Wildzanksy: You want to stop being a miserable mom?
  • Jonwilliamsfitness: Protein bowls I eat on repeat…
  • Flashesofstyle: It’s ok diva fall is coming
  • Shannonmckinstrie: Batch record B-roll with me


Recommended episodes:

  • Episode 041: Let’s Make Content Creation the Easiest Thing on Your To Do List
  • Episode 042: Your Simple B-Roll Can Become Easy Reels That Actually Convert
  • Episode 055: We Love B-Roll Because Simple, Shareable Content Never Goes Out of Style
  • Episode 057: Repurpose Your Content for More Impact with Less Effort
  • Episode 075: Here’s What I Would Post for You on Instagram This Week



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Good Content with Shannon McKinstrieBy Shannon McKinstrie

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