2024 is poised to be a year filled with unique challenges and opportunities for contractors in the trades and home services.

At the Home Services Freedom Event, I hosted a marketing panel consisting of Eric Thomas - Rival Digital, Dave Carrol - Dope Marketing, Terry Biggs, and Katie Donovan.

The panelists unanimously agreed that 2024 is shaping up to be a marketing battlefield. It's a year when contractors, regardless of size, must be prepared to face the upcoming challenges. If you thought 2023 was hard, 2024 might even be more challenging.

What should contractors pay the closest attention to in their 2024 plan to secure success?

One way to be prepared is to double down on what's already working well in your business. In an era of uncertainty, it's essential to leverage and optimize your existing strengths. 

Instead of chasing new marketing ideas and services, refine and expand your successful strategies.

But the panel graciously shares some actionable marketing tips, particularly for contractors in the $ 0-3 million range who don't have huge marketing budgets.

This is an insightful panel discussion that any contractor will find valuable as we head toward an uncertain 2024.

Make sure to tune in and get ready for what's ahead.

This episode was sponsored by:

- Smart AC: https://smartac.com/

Key Takeaways

Intro (00:00)

Marketing in the trades in 2024 (10:09)

Difference between marketing and branding (12:25)

What contractors need to do in 2024 (15:03)

The customer is the hero, not you (26:23)

Get inspired by the competition (29:56)

Speed of service matters (32:48)

2024 is the year to get creative (37:39)

What is a lead and how to attribute it (41:04)

Additional Resources 

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To The Point Home Services Podcast is a home services podcast that gets to the point! Focused on helping HVAC, plumbing, electrical, roofing, and many other HS companies grow exponentially.