Keywords change with the seasons so it is important to stay on top of what words to use in your pin copy and pin descriptions for the spring and to make sure they are relevant to your audience NOW!

When we are deep into our business and how to market, we can sometimes lose sight of the importance of inspiring our audience through story. Today we are talking about how to tell a story with everything from static pins to video pins and of course...Story Pins! (Hint: Don’t overthink it!)

Pinterest laid out its goals for 2021 in its 2020 Q4 earnings report for investors. Inside the report detailed where they are headed, what investments they will put money behind, and how they look at developing a plan for continued growth. I’ll break down each priority and how you can tailor your marketing to where they are headed.

We have been using Canva for our clients and our own business for years (seriously years). In this episode, we are talking all about what we love about our Canva Pro Account plus Canva’s latest tool, their Canva Content Planner! And, bonus, as a company based out of Australia, Canva is uniquely positioned to understand the needs of International users.

As Pinterest presence expands, many businesses are asking how they can reach their audience, especially if it extends beyond the US. One of the biggest challenges is knowing how to get your content in front of the right people, no matter where they live. In the episode, we talked specifically about the differences between a US and Canadian Pinterest audience.