You won’t build a successful gym by guessing what people want. You just can't read minds—but every entrepreneur tries to do that, and it's costly.

Today on “Run a Profitable Gym,” Two-Brain founder Chris Cooper provides the simple fix: Start using the “just ask method"—a proven way to boost every single metric in your gym.

Chris walks through exactly which questions you must ask to improve your gym’s marketing, sales, retention, pricing, ROI on expenses, staff development and net owner benefit.

The key insight: Don't guess; just ask.

For example, you might assume clients want a kettlebell class because you love kettlebells. If you meet with clients and ask what they want, you might discover 10 of them are training for running events, and you have a prime opportunity to boost average revenue per member with a race prep program.

Or perhaps you can't hold onto staff people. What if you ask what they want to earn and accomplish, then show them how to do it? They'll stay longer and allow you to focus on building the business as the CEO.

Watch to discover the questions top gym owners ask to improve every key performance indicator and build incredibly profitable businesses.

Get Coop’s “Exactly What to Say” guide in Gym Owners United, linked below.

Links

Gym Owners United

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0:01 - Stop guessing & just ask

5:17 - Improve your marketing & sales

13:25 - Boost client retention & value

17:53 - Cut expenses & pay yourself more

25:13 - Payoff of the “just ask” method