Most entrepreneurs think they understand their numbers — until reality hits. In this eye-opening episode of the Influential Personal Brand Podcast, AJ Vaden sits down with Greg Crabtree, CPA, author of Simple Numbers and Simple Numbers 2.0, and one of the most trusted financial voices in the Entrepreneur's Organization (EO).

Greg breaks down the two most important—and misunderstood—metrics for business owners: Labor Efficiency Ratio (LER) and Contribution Margin. You'll learn how to:

• Use data, not gut feelings, to decide when to hire

• Optimize profitability without scaling expenses

• Identify toxic productivity killers inside your team

• Use just a handful of key numbers to guide your business decisions

• Build a capital-efficient business that's ready to sell—or ready to scale

This conversation turns traditional financial "best practices" upside down and gives you a clear, actionable roadmap to measure what actually matters in your business.

Whether you're a solo operator or a 7-figure founder, this episode will forever change how you think about your numbers.

🎯 Learn more: simplenumberscri.com 📘 Grab the book: Simple Numbers 2.0 🌐 Connect with Greg: gregcrabtree.net