Perla Sophia Curbelo, of Puerto Rico's AgroChic
Today's guest shares with us an inside look into gardening and agriculture in the U.S. territory of Puerto Rico. Her name is Perla Sofia Curbelo, creator of AgroChic, a blog in Spanish for Garden Lovers & Agropreneurs.
We've become friends through GWA, the Association for Garden Communicators, of which we are both members, and through our mutual love of gardening and digital media. I've been so fascinated with her platform, AgroChic, which has become an international forum for Spanish-speakers who love gardening, plants, wellness and more, both on the island of Puerto Rico and around the world.
I loved meeting up with Perla Sophia at the GWA Symposium.
When I knew that Perla Sofia and I were going to meet up again a few weeks ago in Chicago, for our GWA conference, I sent her a note asking if she'd be willing to come on the Slow Flowers Podcast as my guest.
It was a bit challenging for us to find the time to do this -- and true confessions, we snuck out of another scheduled function in order to sit in an empty meeting room and record this episode.
It was one of the highlights of my time in Chicago and I'm so excited for you to hear Perla Sofia's story -- and her take on gardening, Puerto Rico style. We wanted to share good and inspiring news from Puerto Rico, news that the cable channels and mainstream networks won't bring you. I encourage you to follow AgroChic at its social places so you can follow along with Perla Sofia and learn more.
Teaching about plants with AgroChic
Here's a little bit more about my friend Perla Sofia:
Perla Sofía Curbelo is a Puerto Rican journalist turned mediapreneur. In 2009, she founded Agrochic.com, a gardening blog in Spanish.
Through the website, readers interested in urban agriculture and wellness can check articles, guides and lists on topics like how to take care of your houseplants, how to create a veggie garden in containers and even how to plan your next garden travel.
For the past 30 years, her family had run a monthly paper in Puerto Rico, specialized in Agriculture. They also have a small coffee farm. Her younger brother, Luis, is an agronomist and a flower farmer.
Perla, with her family in San Juan
In 2016, her blog Agrochic was nominated as one of the best Latino health and wellness blogs at the Tecla Awards during Hispanize, the largest annual event for Latino trendsetters and newsmakers in digital content creation, journalism, marketing, entertainment and tech entrepreneurship.
As part of the digital content, she also coordinates gardening workshops in San Juan, Puerto Rico, where she lives with her husband Antonio, her younger stepdaughter Veronica (one of two stepdaughters) and her beloved rottweiler Rocco.
"Today's Greens" -- Perla is a fellow Podcaster!
Perla has a bachelor´s degree in Psychology and a master´s degree in Communication, specialized in Public Relations.
She has worked in publishing, television and radio, and for the last 15 years she focused most of her writing in agriculture and gardening.
This past Summer, Perla started a seasonal podcast (La verdura de hoy, translates "Today´s Greens"), also in Spanish, which you can listen on her blog.
AgroChic's gardening workshops are popular -- and she plans on increasing their frequency.
In 2017, she joined The Association for Garden Communicators and is responsible to translate a monthly column from the GWA´s blog from English to Spanish.
For 2019, she has her eyes on a Horticulture Therapy Certification and she wants to open a gardening studio in Puerto Rico, to multiply the gardening workshops, host garden writers and entertain through all things garden.