Holly Heider Chapple at Flowerstock 2018 (c) Sarah Collier
Love this photo, captured by Sarah Collier, of the Flowerstock experience, photographed during one of Holly's presentations.
Last week, Holly Heider Chapple welcomed designers and flower lovers from near and far to Flowerstock at HOPE Flower Farm.
Floral professionals and members of the floral community gathered for two days of demonstrations and talks by renowned floral designers, including Holly, Steve Moore of Sinclair & Moore, Nancy Teasley of Oak & the Owl and Alicia and Adam Rico of Bows & Arrows.
It was an honor to join Holly at Flowerstock for the second time as a a teacher.
I led a number of creative writing exercises for attendees, guiding floral creatives through various modules of describing flowers, color and memories in a new way.
These bud vases, arranged and photographed by Andrea K. Grist, were part of a writing module to describe what we see.
There were many quiet corners for writing, upstairs in the Dairy Barn, which is where I found Kelly Shore with pen, paper and flowers!
Color word-play is an important part of the Creative Writing Process, too, richly expanding our language.
The personal floral narrative is powerful.
We heard this idea many times from my fellow presenters and the timing was perfect for those who brought pens, paper, their open minds and a little vulnerability to the process.
We gathered upstairs in one of the barns, where there was a creative space for writing, photography and floral design. Thank you to all who participated.
I'm eager to read more of your writing!
Before I departed Flowerstock to return to Seattle, I asked Holly if we could sit down for the Slow Flowers Podcast to record an update from her and she agreed.
It was nice to sneak away to the Tenant House, where many of the speakers stayed, and sit in a comfy corner to speak uninterrupted.
We didn't watch the clock, so this is a longish episode. We'll forgive you if you listen in smaller units of time.
Sarah Collier captured this party photo of Holly and me, just prior to the final evening's dinner. What a fun memento!
The first half of this episode focuses on Flowerstock and you can feel our emotions and joy while listening to Holly and I share highlights with one another.
This is the massive arrangement that Holly created at Flowerstock using the new extra-large Holly Pillow, a foam-free mechanic that she designed in conjunction with Syndicate Sales. (c) Sarah Collier
Then, during the second half of this episode, I ask Holly to update me on all that's has happened in the past year with her new product line created in partnership with Syndicate Sales.
Holly Chapple holding her new grid-format "eggs" and "pillow cages," designed with Syndicate Sales.
If you've missed the news, you'll enjoy hearing the "backstory" of the Holly Egg and the Holly Pillow, new mechanics that allow efficiency, eliminate the use of foam, and (in Holly's opinion) lend themselves to higher productivity during the design and production of weddings and events. Click here to learn more about this new product line, called the Holly Heider Chapple Collection by Syndicate Sales.
What a whirlwind of topics and stories ~ thanks for joining us. You can hear my original interview on the Slow Flowers Podcast with Holly, which we mentioned while reminiscing. It was Episode 123, which aired Jan 9, 2014. Wow, has so much happened for both Holly and me in the ensuing years as we've both promoting progressive practices in floral design and flower farming -- in our own ways.
I want to encourage you to visit the Slow Flowers Summit site to learn more about the amazing program, people and flowers you'll engage with next summer.
It's not too early to save the date and secure your seat!
Slow Flowers members receive special discount pricing and everyone receives $100 off with the Early Bird rate, on sale now!