Love this jumbo red-white-and-blue array, and if you look closely, LauraLee is peering out from behind it!
Today's guest is LauraLee Symes, co-owner with her husband Bill Symes of the Sellwood Flower Co., based in Portland, Oregon. LauraLee is a past guest of this podcast -- you may remember our wonderful conversation two years ago when we discussed her foray into floral retailing after a successful profession as a consulting and expert on what makes people happy.
Love the black-and-white awning stripes, which are part of Sellwood Flower Co.'s visual brand evoking a Parisian flower shop.
The Sellwood Flower Co. is located in the Portland neighborhood of the same name -- Sellwood, on the eastern edge of the famous Willamette River.
As fate has it when people with a dream set out on grand adventures, LauraLee's search for the perfect shop-front led to a charming 1902 Victorian in the middle of town where she has operated The Sellwood Flower Co. for the past three years.
The Sellwood Flower Co. is Portland's destination for fresh, local flowers and plants, European and garden style floral design, and unique gifts from around the world.
There, outside the century-old Victorian house on Sellwood's Antique Row, you'll find LauraLee and her staff tending their local and seasonal blooms in the cutting garden.
A seasonal spring bouquet by Sellwood Flower Co.
In addition to ongoing classes, workshops, events, and the latest fun ideas in floral design, Sellwood Flower Co. offers a wide variety of fresh floral arrangements, French wines, Smith Tea, Moon Struck Chocolate, and custom gift baskets.
Upon opening she says, "we set out to be THE flower design house that provides the most inspired, professional , and freshest, floral designs in the Pacific Northwest," LauraLee says. "Our European, garden-inspired, aesthetic sources just- harvested, locally-grown flowers, greens, fruits, and vegetables to create chic, loose, and romantic floral arrangements in Portland, Oregon.
"We create beautiful, romantic, natural floral arrangements and deliver them for all occasions -- a Sunday brunch, birthday bash, retirement party, engagement, wedding, baby shower, condolences, congratulations, job well done, thank you and I love you," she says.
Today, we're talking specifically about LauraLee's news -- the launch of a second venture called FlowerSchool Portland. "We're offering an innovative way to learn," she says. "This is about bringing together a community of subject matter experts."
You'll hear about the ideas and inspiration that motivated LauraLee to open a floral design education center tailored to specific audiences: floral enthusiasts, professionals and aspiring florists.
Our conversation is a teaser for the June 15th launch of FlowerSchool Portland. That's when LauraLee will post the full calendar of upcoming workshops and three special celebrity floral design instructors who have agreed to teach at the school.
You can find and follow Sellwood Flower Co. at these social places:
Sellwood Flower Co. on Facebook
Sellwood Flower Co. on Instagram
Sellwood Flower Co. on Twitter
Sellwood Flower Co. on Pinterest
You can find and follow Flower School Portland at these social places:
Flower School Portland on Facebook
Flower School Portland on Instagram
Thank you so much for joining me today. Please join me in getting ready for American Flowers Week, coming up June 28-through-July 4th.
You can find all the free resources and inspiring ideas for participating at Americanflowersweek.com, including visual content to use and share in your own promotions and tips from flower farmers and florists who have created suc...