Listen to how my guest is zigging when others are zagging. This is a business owner who is growing a unique and profitable business by doing things her way, thoughtfully. She speaks to a particular audience and has no desire to appeal to everyone. She's building her thought leadership, and she's not doing it on social media.

I want you to listen to how she does her marketing and then think about how you could borrow some of her ideas and make them your own.

Podge Thomas is a business coach and management specialist. She works with women business owners to help hire and grow strong teams in order to find financial, systemic and structural sustainability.

Here's some of what we talked about:

• Podge's coaching services for hiring and managing teams of women-owned businesses
• Podge's system to manage and steward employees from hiring through letting go
• Why Podge and Annie both love the app Notion
• Finding the right length for her work with clients
• Why she is in no hurry to scale beyond 1:1 work
• How she uses discovery calls
• Clients finding her through referrals
• Borrowing other people's audiences
• Offering free monthly huddles
• Her really good free course

Here are some takeaways that particularly stand out to me:

Takeaway #1:

Podge is ONLY interested in working with folks who are willing to commit to the work. Rather than selling them a quick false solution, she's drawing the folks who are interested in investing in their teams.

Takeaway #2:

Podge is in no hurry to move away from 1:1 work. Part of her long game is prioritizing the excellence of her services and learning from the process each client goes through.

Takeaway #3:

Podge builds her audience by networking and borrowing other people's audiences. If you only take ONE thing away from this whole interview, take this. She is leaning into networking and borrowing audiences, and she's barely using social media at all.

Show notes at http://rebeltherapist.me/podcast/165