Money Magnet Mama

Small Audience Success: How Organizer Caroline Thor Filled 16 Membership Spots with a Simple 15-Minute Challenge Launch (and a Tiny Email List!) [Ep. 63]

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👉 Grab the link and join me for my FREE Hey to 100k® OPEN HOUSE event happening 11am ET on 10.10.25 🎉

Think you need thousands of followers and a massive list to grow a membership? Think again.

In this episode, I sit down with my client (and decluttering queen) Caroline Thor, who shares how she filled 16 new spots in her membership with just a tiny email list (under 800 subscribers!) and a bite-sized 15-minute challenge.

Caroline spills how she niched down to support moms of neurodivergent kids, why she ditched overstuffed PDFs for real accountability, and how a simple co-working hour turned her membership into a thriving community.

 

🔥 What You’ll Learn in This Episode:

  • The “15-minute challenge” strategy that converted at 8%
  • Why free trials can actually hurt your membership retention
  • How to create a light, fun membership that people stick with
  • Why a small but mighty podcast can drive big sales

    •  

    👉 More of Caroline:

    • Listen to my first sit-down with Caroline (Ep. 22)
    • Listen to Caroline’s Podcast
    • Join Caroline's 3-Day Paper Reset – It starts Oct. 4!
    • Join Caroline’s Membership

      •  

      👉 The Bootcamp Special for my program Hey to 100K® is on! Check it out here!

       

      💌 PLUS I’m throwing a free Open House on Oct 10 🎉 Come peek behind the Hey to 100k® curtain + get your Q’s answered. Get the Zoom link here.

       

      xo, Masha

       

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      Money Magnet MamaBy Masha Goins
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