1. Watch the #1 PR Secrets Masterclass to get you featured for free in 30 days
2. Join the Small Biz PR Facebook Group to get the best PR Tips
3. Download the 10 ways to get free PR for your small business

How does a passion project built in a person’s home go from unknown to being featured in top-tier platforms and in stores? This episode is for you if you have a small business but want to get it out there and seen by more people using Gloria’s CPR method of cold pitching for any opportunities including getting organic media features, podcasts, speaking panels, and more.  

Topics We Discuss in this Episode:

• Turning a passion project into a small business
• The power of maximizing channels for your PR efforts
• Revelations and realizations about paid advertisements
• How the CPR method can help you attract top media outlets
• What you must emphasize in your pitch as a small business
• Connecting with journalists even after your first pitch

Resources Mentioned:

• Join Gloria Chou's PR Community:
  https://www.facebook.com/groups/428633254951941
• Follow Jessica Santander on Instagram:
  https://www.instagram.com/Jessicasantander_designs/?hl=en
• Know more about Jessica Santander:
  https://jessicasantander.com
• Be VIP friends and get 15% off your first order:
  https://manage.kmail-lists.com/subscriptions/subscribe?a=V6VCHV&g=WP6fTV

If you want to land your first feature for free without any connections, I want to invite you to watch my PR Secrets Masterclass, where I reveal the exact methods thousands of bootstrapping small businesses use to hack their own PR and go from unknown to being a credible and sought-after industry expert. Register now at www.gloriachoupr.com/masterclass. 

Additional Resources:

• Get the PR Starter Pack
• 10 Story Angles to Pitch
• Let's connect on Instagram

1. Watch the #1 PR Secrets Masterclass to get you featured for free in 30 days
2. Join the Small Biz PR Facebook Group to get the best PR Tips
3. Download the 10 ways to get free PR for your small business 

Join Gloria Chou in this eye-opening episode as we uncover the truth that every small business needs to hear this year. That’s because today is the time to make your message matter to the world and have you finally be seen, heard, and valued. 

Topics We Discuss in this Episode: 

• The truth on how people will continue to judge you
• How the mindset of action sets you up for success
• Is there a right time to start with PR?
• Why you should know your message better than anyone
• Facing the truth about the importance of your story 

Resources Mentioned:

• Join Gloria Chou's PR Community:
  https://www.facebook.com/groups/428633254951941 
• Listen to Small Business PR Podcast Episode # 65:
  https://www.gloriachoupr.com/show-notes/sharing-the-journey-of-my-surgery-burnout-and-finding-myself-again

If you want to land your first feature for free without any connections, I want to invite you to watch my PR Secrets Masterclass, where I reveal the exact methods thousands of bootstrapping small businesses use to hack their own PR and go from unknown to being a credible and sought-after industry expert. Register now at www.gloriachoupr.com/masterclass. 

Additional Resources:

• Get the PR Starter Pack
• 10 Story Angles to Pitch
• Let's connect on Instagram

1. Watch the #1 PR Secrets Masterclass to get you featured for free in 30 days
2. Join the Small Biz PR Facebook Group to get the best PR Tips
3. Download the 10 ways to get free PR for your small business

Discover how to captivate journalists right at the start of your pitch. Immerse yourself in this brief but practical episode with Gloria Chou, so you can learn how to write winning subject lines for your emails and generate content ideas. In no time, your pitch will finally be seen, heard, and valued!

Topics We Discuss in this Episode:

• What a winning subject line for emails really looks like
• Generating content ideas and inspirations for your pitch
• How to use data points for your subject lines and PR pitch
• Winning subject lines to become a person of authority
• Repurposing subject lines and content ideas to other usable forms 

Resources Mentioned:

• Join Gloria Chou's PR Community:
  https://www.facebook.com/groups/428633254951941

If you want to land your first feature for free without any connections, I want to invite you to watch my PR Secrets Masterclass, where I reveal the exact methods thousands of bootstrapping small businesses use to hack their own PR and go from unknown to being a credible and sought-after industry expert. Register now at www.gloriachoupr.com/masterclass.

Additional Resources:

• Get the PR Starter Pack
• 10 Story Angles to Pitch
• Let's connect on Instagram

1. Watch the #1 PR Secrets Masterclass to get you featured for free in 30 days
2. Join the Small Biz PR Facebook Group to get the best PR Tips
3. Download the 10 ways to get free PR for your small business

Pitch like a pro and build community connections using the CPR Method. Tune in to this episode and learn from our podcast guest, Izolda Trakhtenberg, to see for yourself how you can genuinely provide value to the journalist’s audience. By doing that, you'll soon get the recognition you deserve.

Topics We Discuss in this Episode:

• Why pitching for PR is all about the right timing
• The brutal PR truth you should know before getting on a podcast
• How to make people listen to you through the CPR method
• The contents that matter most in creating your pitch
• Expert insights on why small business founders should get on a podcast 

Resources Mentioned:

• Join Gloria Chou's PR Community:
  https://www.facebook.com/groups/428633254951941
• Follow Izolda Trakhtenberg on Instagram:
  https://www.instagram.com/izoldat
• Connect with Izolda Trakhtenberg on LinkedIn:
  https://www.linkedin.com/in/izoldat/?original_referer=
• Follow Izolda Trakhtenberg on Twitter:
  https://twitter.com/IzoldaT
• Visit Izolda Trakhtenberg's official website:
  https://izoldat.com

If you want to land your first feature for free without any connections, I want to invite you to watch my PR Secrets Masterclass, where I reveal the exact methods thousands of bootstrapping small businesses use to hack their own PR and go from unknown to being a credible and sought-after industry expert. Register now at www.gloriachoupr.com/masterclass. 

Additional Resources:

• Get the PR Starter Pack
• 10 Story Angles to Pitch
• Let's connect on Instagram

1. Watch the #1 PR Secrets Masterclass to get you featured for free in 30 days
2. Join the Small Biz PR Facebook Group to get the best PR Tips
3. Download the 10 ways to get free PR for your small business

It's time to grow a profitable business without sacrificing your values this year. Top podcaster and community builder Pat Flynn shares his secret to building a multi-seven-figure business while putting PEOPLE before profits and how to sell without selling. This episode is designed to help you in your PR journey so you can finally be seen, heard, and valued through serving people! 

Topics We Discuss in this Episode:

• The challenges of profits versus people in growing your business
• Why the comparison game kills passion in serving your customers
• The right questions to ask in organically growing your business
• Maximizing the energies of co-creation and collaboration
• How to really bring value to the customer experience
• Translating the service mindset into your PR pitch 

Resources Mentioned:

• Join Gloria Chou's PR Community:
  https://www.facebook.com/groups/428633254951941
• Connect with Pat Flynn on Twitter:
  https://twitter.com/patflynn
• Subscribe to Pat Flynn's YouTube channel:
  https://www.youtube.com/channel/UCGk1LitxAZVnqQn0_nt5qxw
• Learn more about Smart Passive Income:
  https://www.smartpassiveincome.com

If you want to land your first feature for free without any connections, I want to invite you to watch my PR Secrets Masterclass, where I reveal the exact methods thousands of bootstrapping small businesses use to hack their own PR and go from unknown to being a credible and sought-after industry expert. Register now at www.gloriachoupr.com/masterclass. 

Additional Resources:

• Get the PR Starter Pack
• 10 Story Angles to Pitch
• Let’s connect on Instagram

1. Watch the #1 PR Secrets Masterclass to get you featured for free in 30 days
2. Join the Small Biz PR Facebook Group to get the best PR Tips
3. Download the 10 ways to get free PR for your small business

Make your pitch stand out from the crowded inboxes of journalists! Tune in to this episode so you can stop committing the same mistakes and start getting more responses from your pitches. Soon enough, you'll land that media feature you genuinely deserve.

Topics We Discuss in this Episode:

• No fluff, no bluff subject lines that get your pitch noticed  
• Why relevance is the secret to a successful PR strategy
• Structuring a solid and easy-to-follow pitch
• Expert insights on how to craft attention-grabbing pitches
• The reasons why specificity always matters in your pitch
• How to demonstrate your value to the journalists' audience 

Resources Mentioned:

• Join Gloria Chou's PR Community:
  https://www.facebook.com/groups/428633254951941
• Small Business PR Podcast:
  https://www.gloriachoupr.com/show-notes/the-worst-pitches-ive-ever-received-dont-let-this-be-you

If you want to land your first feature for free without any connections, I want to invite you to watch my PR Secrets Masterclass, where I reveal the exact methods thousands of bootstrapping small businesses use to hack their own PR and go from unknown to being a credible and sought-after industry expert. Register now at www.gloriachoupr.com/masterclass. 

Additional Resources:

• Get the PR Starter Pack
• 10 Story Angles to Pitch
• Let's connect on Instagram

1. Watch the #1 PR Secrets Masterclass to get you featured for free in 30 days
2. Join the Small Biz PR Facebook Group to get the best PR Tips
3. Download the 10 ways to get free PR for your small business

Captivate and connect with anyone through storytelling. Join us in this episode as we have a conversation that can inspire you to create and tell a story that gets you seen, heard, and valued for the impact you make in this world.  

Topics We Discuss in this Episode:

• A storyteller's unique take on storytelling
• Why storytelling is the new marketing
• The problems with abusing and complicating storytelling
• How vulnerability in storytelling leads to customer trust
• Making stories as valuable tools for your business
• Improving your storytelling prowess through proven techniques 

Resources Mentioned:

• Join Gloria Chou's PR Community:
  https://www.facebook.com/groups/428633254951941
• Follow Jude Charles on Twitter:
  https://twitter.com/JudeCharles
• Visit Jude Charles' website:
  https://judecharles.co
• Subscribe to Jude Charles' newsletter:
  https://judecharles.co/newsletter

If you want to land your first feature for free without any connections, I want to invite you to watch my PR Secrets Masterclass, where I reveal the exact methods thousands of bootstrapping small businesses use to hack their own PR and go from unknown to being a credible and sought-after industry expert. Register now at www.gloriachoupr.com/masterclass. 

Additional Resources:

• Get the PR Starter Pack
• 10 Story Angles to Pitch
• Let's connect on Instagram

1. Watch the #1 PR Secrets Masterclass to get you featured for free in 30 days
2. Join the Small Biz PR Facebook Group to get the best PR Tips
3. Download the 10 ways to get free PR for your small business

Discover the three ways PR and visibility in media are changing in 2023! Hit that play button, and learn why leveraging that organic PR is so important in the long run.

Topics We Discuss in this Episode:

• Why you should invest in compounded organic traffic
• The harsh realities of social media to your PR efforts
• Maximizing ROIs by playing the long-term game of PR 
• Why you should connect with freelance writers and contributors
• The main reason why journalists will refer to small business founders
• Leveraging your message to the world through your pitch  

Resources Mentioned:

• Join Gloria Chou's PR Community:
  https://www.facebook.com/groups/428633254951941

If you want to land your first feature for free without any connections, I want to invite you to watch my PR Secrets Masterclass, where I reveal the exact methods thousands of bootstrapping small businesses use to hack their own PR and go from unknown to being a credible and sought-after industry expert. Register now at www.gloriachoupr.com/masterclass. 

Additional Resources:

• Get the PR Starter Pack
• 10 Story Angles to Pitch
• Let’s connect on Instagram

1. Watch the #1 PR Secrets Masterclass to get you featured for free in 30 days
2. Join the Small Biz PR Facebook Group to get the best PR Tips
3. Download the 10 ways to get free PR for your small business

If you want to pitch in any industry and confidently follow up with journalists, you should make a move now! Join us in this episode to discover how you can confidently connect with journalists and pitch before them. It's your time to finally be seen, heard, and valued regardless of your industry.

Topics We Discuss in this Episode:

• Who should receive your pitch: the writer or the editor?
• The ins and outs of following up on your pitch
• Maximizing relevance and timeliness in your emails
• The secrets to creating a compelling and effective pitch story
• Insights on writing for diversity and inclusivity

Resources Mentioned:

• Join Gloria Chou's PR Community:
  https://www.facebook.com/groups/428633254951941
• Connect with Danielle Broadway on Twitter:
  https://twitter.com/BroadwayWrites
• Follow Danielle Broadway on Instagram:
  https://www.instagram.com/dbroadwaywrites

If you want to land your first feature for free without any connections, I want to invite you to watch my PR Secrets Masterclass, where I reveal the exact methods thousands of bootstrapping small businesses use to hack their own PR and go from unknown to being a credible and sought-after industry expert. Register now at www.gloriachoupr.com/masterclass. 

Additional Resources:

• Get the PR Starter Pack
• Let’s connect on Instagram

1. Watch the #1 PR Secrets Masterclass to get you featured for free in 30 days
2. Join the Small Biz PR Facebook Group to get the best PR Tips
3. Download the 10 ways to get free PR for your small business

Join me in this final episode of the year as I share the lessons from my biggest mistakes in 2022 and how I've changed to become a better version of myself. Like me, you can turn your failures into business inspirations for other people.

Topics We Discuss in this Episode:

• How the scarcity mindset misaligns you from your values
• The power of leaning into radical generosity while setting boundaries
• Flipping the scripts of PR messaging in your business
• Leadership lessons on running a small business
• The magic of leading by inspiration, not by control or micromanagement

Resources Mentioned:

• Connect with Gloria Chou on LinkedIn: https://www.linkedin.com/in/gloriaychou
• Join Gloria Chou's PR Community: https://www.facebook.com/groups/428633254951941

If you want to land your first feature for free without any connections, I want to invite you to watch my PR Secrets Masterclass, where I reveal the exact methods thousands of bootstrapping small businesses use to hack their own PR and go from unknown to being a credible and sought-after industry expert. Register now at www.gloriachoupr.com/masterclass. 

Additional Resources:

• Get the PR Starter Pack
• Let’s connect on Instagram