1. Watch the #1 PR Secrets Masterclass to get you featured for free in 30 days
2. Join the Small Biz PR Facebook Group to get the best PR Tips
3. Download the 10 ways to get free PR for your small business

What happens when you take the first step toward something scary?

As business owners, taking risks is part of our respective journeys. But how often do we follow through on the things we fear?

Meet Marcia Hacker – founder of the beautiful Sauipe Swimwear, bootstrapping founder/entrepreneur, and long-time PR Starter Pack member.

Marcia went from being fearful and burned by PR agencies, to being globally featured in the biggest publications, such as Oprah, Brides, Buzzfeed, Cosmopolitan, Conde Naste, (the list goes on).

In today’s episode, Marcia is revealing the secrets behind her snowballing PR success. She discusses her experience of being burned by PR agencies and how that left her feeling skeptical about her PR opportunities.

She then shares the mindset shift she had that propelled the PR snowball effect that boosted her business and made it a globally recognized brand.

From the non-linear success of your PR efforts to the importance of learning the $10,000/hour skill of pitching and advocating for yourself, this episode is a must for all entrepreneurs who are ready to grow their business sustainably – simply by taking the power of PR into your own hands.

Here’s a detailed look at what we discuss:

• Marcia’s experience with PR before the PR Starter Pack
• The non-linear nature of PR and why it’s important to put your name out there
• How joining the PR Starter Pack changed Marcia’s business and life
• How Marcia was able to use the PR Starter Pack and CPR method for wholesale
• How to shift your message so that journalists are eager to feature your brand
• The power of PR to open up an abundance of opportunities
• Marcia’s system for managing her PR activities and lining up pitching angles year round
• The importance of following up on your pitch
• When should you be thinking about pitching for the holiday season?

Resources Mentioned:

• Join Gloria Chou's PR Community: Small Biz Pros: By Gloria Chou

If you want your small business to go from invisible to visible, seen, and valued, register for my FREE PR Secrets Masterclass. Soon enough, your credibility and visibility will skyrocket! Register now at www.gloriachoupr.com/masterclass. 

Additional Resources:

• Get the PR Starter Pack
• 10 Story Angles to Pitch
• Let's connect on Instagram

I'd love to invite you to my brand new PR Secrets masterclass, where I reveal how anyone can get PR for the business (no experience necessary!). 

Go to gloriachoupr.com/masterclass to watch for free

1. Watch the #1 PR Secrets Masterclass to get you featured for free in 30 days
2. Join the Small Biz PR Facebook Group to get the best PR Tips
3. Download the 10 ways to get free PR for your small business

Early-stage founders sit at the beginning of a very exciting road. However, something that’s common amongst these pre-launched businesses and brands is a common question — how will I get people to find me, know me, like me, and trust me?

As an early founder, you might feel like you’re too new to pitch yourself for earned media and press.

After all, thinking you need to be “ready” in order to earn a coveted spot in a major publication is a very common PR myth that keeps us small, stuck, and scared.

In today’s episode, we’re busting these common early-stage, pre-launch, small business PR myths by answering real questions from PR Starter Pack members who happen to be at the same stage of business as you are.

Here’s a glance at the questions I’m answering:

• How many pitches should you spend per week to get traction?
• Should you mention your competitor in your pitch for press?
• How do you prepare for a powerful interview with major press and publications if you’re still in the startup phase?
• What is a “founder’s pitch,” and how do you craft an attention-grabbing one?
• Is it appropriate to send a press release on your crowdfunding campaign to press contacts?
• Press release vs. pitch? Which one should you focus on if you haven’t yet launched your company?
• If your press release is automatically picked up for distribution across outlets, is that considered a PR win?
• How to sound credible without saying too much

Resources Mentioned:

• Join Gloria Chou's PR Community: Small Biz Pros: By Gloria Chou

If you want your small business to go from invisible to visible, seen, and valued, register for my FREE PR Secrets Masterclass. Soon enough, your credibility and visibility will skyrocket! Register now at www.gloriachoupr.com/masterclass. 

Additional Resources:

• Get the PR Starter Pack
• 10 Story Angles to Pitch
• Let's connect on Instagram

I'd love to invite you to my brand new PR Secrets masterclass, where I reveal how anyone can get PR for the business (no experience necessary!). 

Go to gloriachoupr.com/masterclass to watch for free!

1. Watch the #1 PR Secrets Masterclass to get you featured for free in 30 days
2. Join the Small Biz PR Facebook Group to get the best PR Tips
3. Download the 10 ways to get free PR for your small business

Remember when Podcasts first became popular? To be honest, neither do I. But what I do know is that podcasts are still an incredibly powerful tool to get seen, heard, and in front of your target audience. 

As of 2023, there are 464.7 million podcast listeners globally. That number is only predicted to increase 504.9 million by 2024. So if you’re not pitching for guest appearances on your favorite shows, you’re snoozing on a huge opportunity.

But don’t worry, because you’re going to be pitch-ready by the end of this episode. I’m breaking down my step-by-step method to get on any podcast host’s radar, get your pitch read, and get yourself booked for an episode.

The best part? You don’t need to have reached any level of success to start appearing on podcasts. Furthermore, each podcast interview you do serves as a credibility booster.

So get your vocal cords warmed up. It’s time to get in front of a microphone and right in front of your target audience. Because your story deserves to be heard, even if you haven’t nailed it down or you simply don’t feel ready yet. The steps I share in this episode will get you where you want to go, along with the confidence to match.

Topics We Discuss in this Episode:

• The rate at which podcast listenership is increasing
• How being on a podcast increases your confidence
• Why it’s okay to be fluffier when pitching to podcasts
• Tips for communicating with the podcast host
• Why you need to do research first before pitching
• How to make your subject line specific and relevant
• What to do after you’re on a podcast

Resources Mentioned:

• Join Gloria Chou's PR Community: Small Biz Pros: By Gloria Chou

P.S. If you want your small business to go from invisible to visible, seen, and valued, register for my FREE PR Secrets Masterclass. Soon enough, your credibility and visibility will skyrocket! Register now at www.gloriachoupr.com/masterclass. 

Additional Resources:

• Get the PR Starter Pack
• 10 Story Angles to Pitch
• Let's connect on Instagram

I'd love to invite you to my brand new PR Secrets masterclass, where I reveal how anyone can get PR for the business (no experience necessary!). 

Go to gloriachoupr.com/masterclass to watch for free!

1. Watch the #1 PR Secrets Masterclass to get you featured for free in 30 days
2. Join the Small Biz PR Facebook Group to get the best PR Tips
3. Download the 10 ways to get free PR for your small business

Heather Sager. She’s a powerhouse of an entrepreneur, mom, badass woman, and personal friend. I often refer to her as the expert speaking maverick–a suitable name for the accolades she’s achieved as a speaking coach who has helped entrepreneurs and businesses master their talk.

If you’ve ever wondered, “How do I communicate my business?” “How do I really captivate the attention of anyone with utmost confidence?” “How do I deeply engage any audience the minute I present my story?”

Heather is here to answer all those questions and more. Although all the tips Heather shares apply to your cold pitches and attracting opportunities for media coverage, press features, and PR, the advice she gives is applicable to every area of business.

Whether you intend on doing a TED talk in the future, going on a news segment as an expert guest, or pitching an irresistible story that has any journalist or editor nodding along, saying, “We need her on our publication ASAP!”... This episode is for you.

Heather shares why every business has a signature talk in them, the difference between your message and messaging (this is key!), why simplification is the secret to scaling any business, and why context is one of the most important elements–no matter what you’re talking about.

This juicy, jammed-packed episode is all about grabbing the attention of anyone you’re addressing, whether that’s a journalist or editor you’re wanting to “wow” to get a feature in your dream publications. Or even a client that you’re wanting to convert into a raving fan. This episode has it all, so tune in, take notes, and get ready to unleash the potential of your message into the world.

Topics We Discuss in this Episode:

• Why all business owners should consider having a signature talk
• Messaging versus your message – what’s the difference? 
• Why simplifying is the secret to scaling any business
• Connecting the dots between the solution you provide and the context you create
• How to captivate your audience immediately
• The importance of knowing your audience in the context of your storytelling
• What are your conversation clutches? Removing unnecessary words that get in the way of your message
• The 4 factors you need to think about in order to attract your ideal audience

Resources Mentioned:

• Join Gloria Chou's PR Community: Small Biz Pros: By Gloria Chou

P.S. If you want your small business to go from invisible to visible, seen, and valued, register for my FREE PR Secrets Masterclass. Soon enough, your credibility and visibility will skyrocket! Register now at www.gloriachoupr.com/masterclass. 

Additional Resources:

• Get the PR Starter Pack
• 10 Story Angles to Pitch
• Let's connect on Instagram

I'd love to invite you to my brand new 

1. Watch the #1 PR Secrets Masterclass to get you featured for free in 30 days
2. Join the Small Biz PR Facebook Group to get the best PR Tips
3. Download the 10 ways to get free PR for your small business

If you had the opportunity to pick a journalist’s brain, what would you ask them?

More often than not, you’ll want to ask them how to write a pitch that gets noticed by them, and in turn, lead to a feature in a major publication that they write for. This is your chance because, in today’s episode, I’m joined by none other than Lenora Houseworth.

Lenora is a multi-passionate, multi-faceted journalist, advocate, and writer. Her articles can be found in some of the world’s leading publications, such as Teen Vogue, Allure, Essence, Black Enterprise, Hello Beautiful, and more.

She shares her insight as a journalist on the best practices for reaching out and building relationships with journalists, how to write a pitch that’s sure to capture attention, and whether there’s an expiration date on your pitches.

Lenora also shares her tips for following up on your cold pitches, so you can increase your chances of getting a “yes.” She shares the importance of storytelling when pitching, and why you’re more than ready to pitch, even if you don’t have a website yet.

This episode is a must for anyone wanting to see their business featured in their favorite publications. So tune in and take notes, because Lenora’s advice is pitching gold.

Topics We Discuss in this Episode:

• Tips for getting on a journalist’s radar
• Best practices for reaching out and building relationships with journalists
• How to write a pitch that captures a journalist’s attention
• Is there an expiration date on your cold pitch?
• The importance of following up
• What’s the right timeline for following up after a pitch?
• How to craft the body of your pitch to build authentic connections
• The art of pitching your story (as told by a journalist)
• The right way to attach more information to your email
• Why you don’t need a fancy website to land major press

Resources Mentioned:

• Join Gloria Chou's PR Community: Small Biz Pros: By Gloria Chou

P.S. If you want your small business to go from invisible to visible, seen, and valued, register for my FREE PR Secrets Masterclass. Soon enough, your credibility and visibility will skyrocket! Register now at www.gloriachoupr.com/masterclass. 

Additional Resources:

• Get the PR Starter Pack
• 10 Story Angles to Pitch
• Let's connect on Instagram

I'd love to invite you to my brand new PR Secrets masterclass, where I reveal how anyone can get PR for the business (no experience necessary!). 

Go to gloriachoupr.com/masterclass to watch for free!

1. Watch the #1 PR Secrets Masterclass to get you featured for free in 30 days
2. Join the Small Biz PR Facebook Group to get the best PR Tips
3. Download the 10 ways to get free PR for your small business

Good Morning America. Vogue. Allure. Buzzfeed… How the hell do small business owners get a feature in these publications? The answer – it all starts with a conversation with a journalist.

Now, you probably have a slew of follow-up questions. How do you FIND the right journalist? What do you say when you do? Where do you even begin this whole process of landing PR, press coverage, and media features?

Sounds familiar? Then this episode is a must-listen for you. Because I’m breaking down my award-winning pitch framework – The CPR Pitching Method™.

It’s the same framework that has landed PR Starter Pack community members features in Oprah Magazine, The Hollywood Reporter, and so much more. To sum it up, the CPR Pitching Method™ is an effective way to capture the attention, start a conversation, and get your story into major publications with any journalist and editor. 

We’re talking about everything you need to write in your cold email pitch so that you can see your feature in your dream publication. From the starting point of your pitch, to how to make sure your email isn’t going unnoticed, this episode will boost your confidence in pitching.

Tune in as I give you the details of my CPR Pitching Method™– with C standing for credibility, P for point of view, and R for relevance. This is the exact framework that I created from years of experience, and it has helped thousands of small businesses get top-tier press features for free.

Topics We Discuss in this Episode:

• The difference between PR and marketing
• Nailing down the energy of your pitch
• How to establish credibility in one statement
• Defining your point of view to an editor
• Why relevance is the most important part of your pitch
• Building relationships with editors
• Tips for email sign-offs
• Examples of the CPR method in action

Resources Mentioned:

• Join Gloria Chou's PR Community: Small Biz Pros: By Gloria Chou

P.S. If you want your small business to go from invisible to visible, seen, and valued, register for my FREE PR Secrets Masterclass. Soon enough, your credibility and visibility will skyrocket!  Register now at www.gloriachoupr.com/masterclass. 

Additional Resources:

• Get the PR Starter Pack
• 10 Story Angles to Pitch
• Let's connect on Instagram

I'd love to invite you to my brand new PR Secrets masterclass, where I reveal how anyone can get PR for the business (no experience necessary!).

Go to gloriachoupr.com/masterclass to watch for free!

1. Watch the #1 PR Secrets Masterclass to get you featured for free in 30 days
2. Join the Small Biz PR Facebook Group to get the best PR Tips
3. Download the 10 ways to get free PR for your small business

Due to popular demand, we’re back with another episode where I answer your burning PR questions. This week, we’re tackling 7 questions that’ll strengthen your pitch, get more journalists to say “yes,” and open up opportunities for media coverage and features in major publications.

These 7 pitching-related questions come straight from my monthly VIP mastermind-style calls with PR Starter Pack community members. We tackle must-know pitching advice like “What do I even pitch?” “What’s the best time to pitch?” and “What are the main reasons my pitch won’t get accepted?”

If you want to hear my award-winning pitching advice that my community members receive, you’re not going to want to miss this episode. Tune in, take notes, and get pitch ready. It’ll take less than 15 minutes.

Topics We Discuss in this Episode:

• How to craft an award-winning pitch
• Struggling with credibility? Here’s what you need to know!
• The best time to pitch for press
• Why pitching is relevant at all times – even if you’re pivoting
• Main reasons why pitches don’t get accepted
• How to pitch before your products are fully ready
• Why it’s important to build relationships with journalists

Resources Mentioned:

• Join Gloria Chou's PR Community: Small Biz Pros: By Gloria Chou

P.S. If you want your small business to go from invisible to visible, seen, and valued, register for my FREE PR Secrets Masterclass. Soon enough, your credibility and visibility will skyrocket! Register now at www.gloriachoupr.com/masterclass. 

Additional Resources:

• Get the PR Starter Pack
• 10 Story Angles to Pitch
• Let's connect on Instagram

I'd love to invite you to my brand new PR Secrets masterclass, where I reveal how anyone can get PR for the business (no experience necessary!). 

Go to gloriachoupr.com/masterclass to watch for free!

1. Watch the #1 PR Secrets Masterclass to get you featured for free in 30 days
2. Join the Small Biz PR Facebook Group to get the best PR Tips
3. Download the 10 ways to get free PR for your small business

“Knowing what your customers are facing at a deep level allows you to create great products and services for your customers. But it also allows you to be part of a story journalists want to write about.”

Vincent Phamvan, founder of Parents Club, a newsletter helping modern parents become smarter about parenting, wellness, and tech, knows firsthand the tremendous impact that PR and media features have on a business. Having been featured in major publications such as Forbes, Entrepreneur.com, Fast Company, and many others, Vincent was a recipient of the 40 Under 40 Award from the Nashville Business Journal.

If you’ve ever been enamored by a business or entrepreneur’s “as seen in” banner, wondering, “How do I get seen in these publications myself?”

This episode is for you.

Vincent shares his advice on writing a pitch that stands out in the endless sea of pitches that is a journalist’s inbox. He also goes over how media coverage takes on the heavy task of building social proof and credibility better and faster than you could if you were only relying on social media and SEO.

Whether you’re a blossoming, brand-new business, or a business in the thick of the growth stage–this episode will give you immense value, so take what you need.

Topics We Discuss in this Episode:

• How to write a standout, attention-grabbing pitch
• The do’s and don’ts of pitching
• Tips for pitching your story (and making it irresistible)
• Effective ways to follow up on a cold email
• Powerful email subject line that gets clicks
• How to use social media to build relationships with journalists

Resources Mentioned:

• Join Gloria Chou's PR Community: Small Biz Pros: By Gloria Chou
• Follow Vincent on Twitter
• Follow Parents Club on Instagram
• Find out more about Parents Club
• Check out the Parents Club app
• Sign up for the FREE newsletter for modern parents

P.S. If you want your small business to go from invisible to visible, seen, and valued, register for my FREE PR Secrets Masterclass. Soon enough, your credibility and visibility will skyrocket!  Register now at www.gloriachoupr.com/masterclass. 

Additional Resources:

• Get the PR Starter Pack
• 10 Story Angles to Pitch
• Let's connect on Instagram

I'd love to invite you to my brand new PR Secrets masterclass, where I reveal how anyone can get PR for the business (no experience necessary!).

Go to gloriachoupr.

1. Watch the #1 PR Secrets Masterclass to get you featured for free in 30 days
2. Join the Small Biz PR Facebook Group to get the best PR Tips
3. Download the 10 ways to get free PR for your small business

They say the definition of insanity is doing the same thing over and over again but expecting a different result. And if you haven’t landed the number of features, media placements, and coverage that you dream of accomplishing for yourself–this episode is for you.

Today, I’m breaking down the 3 reasons why your PR efforts are not working. If you’ve tried to pitch your way into news segments, magazine articles, or podcasts to no success, this episode is a great place to start if you want to start seeing your story and your business in your favorite publications ASAP.

Tune in as I break down the 3 biggest PR mistakes business owners and entrepreneurs commonly make. I’ll also share what to do instead so you can start seeing more media opportunities open up for you. Whether you’ve tried reaching out on HARO, sent a couple of DMs to journalists on Instagram, or have just dreamed of one day seeing your business featured on Oprah, Allure, or any major publication… the tips I share in this episode will help you kickstart your PR efforts like a pro.

Topics We Discuss in this Episode:

• How to troubleshoot and improve your pitches
• How to start seeing PR opportunities all year round
• Why you shouldn’t rewrite an entire pitch to land more press
• Why knowing relevant news and seasonal trends is important
• Why every “no” is an opportunity to turn it into a “yes”
• How PR and media coverage helps you serve more people
• Why learning great PR pitching practices is a $10,000/hr skill

Resources Mentioned:

• Join Gloria Chou's PR Community: Small Biz Pros: By Gloria Chou

P.S. If you want your small business to go from invisible to visible, seen, and valued, register for my FREE PR Secrets Masterclass. Soon enough, your credibility and visibility will skyrocket! Register now at www.gloriachoupr.com/masterclass. 

Additional Resources:

• Get the PR Starter Pack
• 10 Story Angles to Pitch
• Let's connect on Instagram

I'd love to invite you to my brand new PR Secrets masterclass, where I reveal how anyone can get PR for the business (no experience necessary!). 

Go to gloriachoupr.com/masterclass to watch for free!

1. Watch the #1 PR Secrets Masterclass to get you featured for free in 30 days
2. Join the Small Biz PR Facebook Group to get the best PR Tips
3. Download the 10 ways to get free PR for your small business

Great weather aside – spring/summer is a great time to land PR and media placements. Not only are the opportunities abundant but there are so many story angles that will be covered around this time of year. So small business owners and entrepreneurs, listen up! In this episode, I share tons of unique spring/summer story angles editors, and publications are sure to love.

From spring/summer holidays and important dates to graduations, physical fitness, travel, beauty, fashion, and everything in between – I show how YOU can fit your product and expertise into any of these spring/summer hot topics, even if you think your story doesn’t have a place in a specific space or season.

This episode is proof that there’s never a bad season to pitch your story. So get your pen and paper out, and get your creative juices flowing. Or, at the very least, take one (or all) of the story angles I share in this episode and start pitching.

Topics We Discuss in this Episode:

• Why you need to pitch regardless of the season
• Taking advantage of holidays and important events for your PR pitch
• My tried-and-true framework for finding unique and relevant angles in every season
• How trends and expert insights in your industry help your pitch stand out
• How you can approach PR like a pro (even if you don’t have any experience)

Resources Mentioned:

• Join Gloria Chou's PR Community: Small Biz Pros: By Gloria Chou

If you want to land your first feature for free without any connections, I want to invite you to watch my PR Secrets Masterclass, where I reveal the exact methods thousands of bootstrapping small businesses use to hack their own PR and go from unknown to being a credible and sought-after industry expert. Register now at www.gloriachoupr.com/masterclass. 

Additional Resources:

• Get the PR Starter Pack
• 10 Story Angles to Pitch
• Let's connect on Instagram

I'd love to invite you to my brand new PR Secrets masterclass, where I reveal how anyone can get PR for the business (no experience necessary!). 

Go to gloriachoupr.com/masterclass to watch for free!