From helping thousands of product businesses get featured in the hottest gift guides and magazines such as Oprah's favorite things, BuzzFeed, Elle and more, I am sharing the 10 best ways to get your product in your dream magazine in front of thousands of eager customers! This is the BEST way to get more sales and grow your product biz without ads or social media, so this is a MUST LISTEN if you make a product!

Here’s What We Cover In the Episode and More:

• How getting featured in gift guides and product lists can boost your sales, SEO, and street cred!
• Aligning the pitch with the angle to capture journalist's attention.
• The power of local media and building a solid presence in your community.
• Why being seen and trusted is key for small businesses.
• The nitty gritty of pitching process and connecting with journalists.

In the competitive world of small business, being seen and trusted is the name of the game!  When you tap into the right angles, craft killer pitches, and build relationships with journalists, your PR game gets a serious boost and let your brand out there for everyone to see!

Product Businesses! Download my free HOW TO GET INTO A GIFT GUIDE/PRODUCT ROUND UP roadmap for free HERE to get more sales and traffic to your site this season.

If you want to land your first feature for free without any connections, I want to invite you to watch my PR Secrets Masterclass, where I reveal the exact methods thousands of bootstrapping small businesses use to hack their own PR and go from unknown to being a credible and sought-after industry expert. Register now at www.gloriachoupr.com/masterclass.

• Watch the #1 PR Secrets Masterclass to get you featured for free in 30 days
• Join the Small Biz PR Facebook Group to get the best PR Tips
• Download the 10 ways to get free PR for your small business
• DM the word “PITCH” to us on Instagram to get a pitching freebie https://www.instagram.com/gloriachoupr 
• Connect with Gloria Chou on LinkedIn- https://www.linkedin.com/in/gloriaychou 
• Join Gloria Chou's PR Community- https://www.facebook.com/groups/428633254951941

From helping thousands of product businesses get featured in the hottest gift guides and magazines such as Oprah's favorite things, BuzzFeed, Elle and more, I am sharing the 10 best ways to get your product in your dream magazine in front of thousands of eager customers! This is part 1 of a 2 part episode for product owners looking to get more buzz and sales! This is the BEST way to get more sales and grow your product biz without ads or social media, so this is a MUST LISTEN if you make a product!

Here’s What We Cover In the Episode and More:

• Boosting small businesses with gift guides, product lists, and best-of lists.
• Why seasonal themes, holidays, and celebrations are a blast for pitching your products!
• Showcasing unique and innovative products to grab media attention
• Trend of sustainability, wellness, and self-care in gift guides and product lists
• Aligning products with social media trends, pop culture, and celebrity influences
• Value of contrarian angles, travel-friendly products, travel-friendly products, and local gems!

In the digital age where advertising can seem like the only way to get noticed, small businesses are often at a crossroads. Remember, whether it's your unique story, a nod to sustainability, or simply capitalizing on the latest trends, there's a way to make your product stand out. And the best part? You can do it without spending a fortune on ads!

Product Businesses! Download my free HOW TO GET INTO A GIFT GUIDE/PRODUCT ROUND UP roadmap for free HERE to get more sales and traffic to your site this season.

If you want to land your first feature for free without any connections, I want to invite you to watch my PR Secrets Masterclass, where I reveal the exact methods thousands of bootstrapping small businesses use to hack their own PR and go from unknown to being a credible and sought-after industry expert. Register now at www.gloriachoupr.com/masterclass.

• Watch the #1 PR Secrets Masterclass to get you featured for free in 30 days
• Join the Small Biz PR Facebook Group to get the best PR Tips
• Download the 10 ways to get free PR for your small business
• DM the word “PITCH” to us on Instagram to get a pitching freebie https://www.instagram.com/gloriachoupr 
• Connect with Gloria Chou on LinkedIn- https://www.linkedin.com/in/gloriaychou 
• Join Gloria Chou's PR Community- https://www.facebook.com/groups/428633254951941

From helping thousands of product businesses get featured in the hottest gift guides and magazines such as Oprah's favorite things, BuzzFeed, Elle and more, I am sharing ALL the most commonly asked questions around this topic and my answers. If you want to get featured in a BEST product list or gift guide to make more sales and position your brand as a buzzworthy household name, this episode is for you!

Here’s What We Cover In the Episode and More:

• Best times to pitch for digital and print gift guides to maximize chances of getting featured.
• The nuances of sending samples to editors and when it’s necessary or not for securing media placements.
• Adopting a broad perspective and confidently pitching products to elevate the brand's profile.
• Strategies for forging strong connections with journalists leading to consistent media coverage.
• Differentiating between paying for placements and earning editorial features.
• How to pitch your product based on its unique aspects, story and trend relevance, not  relying solely on customer testimonials.

In the competitive world of small business, mastering the art of PR and gift guide pitching can be a game-changer for boosting sales and brand credibility. Embracing persistence, strategic storytelling and understanding the media landscape can elevate your product from obscurity to editorial acclaim without relying on expensive ads or PR firms.

Product Businesses! Download my free HOW TO GET INTO A GIFT GUIDE/PRODUCT ROUND UP roadmap for free HERE to get more sales and traffic to your site this season.

If you want to land your first feature for free without any connections, I want to invite you to watch my PR Secrets Masterclass, where I reveal the exact methods thousands of bootstrapping small businesses use to hack their own PR and go from unknown to being a credible and sought-after industry expert. Register now at www.gloriachoupr.com/masterclass.

• Watch the #1 PR Secrets Masterclass to get you featured for free in 30 days
• Join the Small Biz PR Facebook Group to get the best PR Tips
• Download the 10 ways to get free PR for your small business
• DM the word “PITCH” to us on Instagram to get a pitching freebie https://www.instagram.com/gloriachoupr 
• Connect with Gloria Chou on LinkedIn- https://www.linkedin.com/in/gloriaychou 
• Join Gloria Chou's PR Community- https://www.facebook.com/groups/428633254951941

Ever wondered how brands get on national TV and top outlets? This episode is a must listen if you have an indie brand that you believe people will LOVE! Hear directly from Style + Beauty  on air host and journalist Jennifer Chan who covers these products! This is a must listen for any product maker who wants MORE sales and MORE eyeballs on their product, regardless of the season. Because no matter what season or time of month, there are ALWAYS customers who are interested in your product--you just need to listen to this episode to learn how to get it featured on national TV or on a top tier magazine!

Here’s What We Cover In the Episode and More:

• Opportunities for indie brands and solopreneurs to pitch and get featured.
• Killer strategies to set yourselves apart and get noticed.
• Building genuine relationships with journalists and understanding their areas of focus.
• Do's and don'ts when pitching to media professionals.
• Finding timely hooks for pitching without being salesy.
• The right way to follow up and the frequency between follow-ups.

If you're running a small biz or you're all about that diverse founder life, here's the deal: it's all about keeping it real with those media folks and staying on their radar. You've gotta hit them with pitches that feel personal, keep gently nudging them and make the most of your social media game. The media world keeps changing, but there's always a shot for your brand to shine! So keep slinging those pitches, don't give up, and who knows? Your brand might just be the next headline grabber.

Product Businesses! Download my free HOW TO GET INTO A GIFT GUIDE/PRODUCT ROUND UP roadmap for free HERE to get more sales and traffic to your site this season.

If you want to land your first feature for free without any connections, I want to invite you to watch my PR Secrets Masterclass, where I reveal the exact methods thousands of bootstrapping small businesses use to hack their own PR and go from unknown to being a credible and sought-after industry expert. Register now at www.gloriachoupr.com/masterclass.

• Watch the #1 PR Secrets Masterclass to get you featured for free in 30 days
• Join the Small Biz PR Facebook Group to get the best PR Tips
• Download the 10 ways to get free PR for your small business
• DM the word “PITCH” to us on Instagram to get a pitching freebie https://www.instagram.com/gloriachoupr 
• Connect with Gloria Chou on LinkedIn- https://www.linkedin.com/in/gloriaychou 
• Join Gloria Chou's PR Community- https://www.facebook.com/groups/428633254951941

If you make a physical or digital product, ETSY is a great way to make MORE SALES. We'll show you everything you need to know right now to triple your sales, get seen on the first page of Etsy, and beat out the competition without paying for sponsored ads. Join us as Monica Little, Etsy/product biz coach walks us through a mini masterclass of how to 3x your sales with Etsy!

Here’s What We Cover In the Episode and More:

• Why Etsy is an essential marketplace for small business owners looking to increase exposure and sales.
• Creating attractive listings that stand out in Etsy’s search algorithm.
• The marketing strategies that can significantly boost one’s Etsy revenue.
• How to optimize your product listings for seasonal searches.
• Promoting your bestsellers on Etsy is important.
• The significance of authentic content creation in a market where the barriers to entry are low.

In a marketplace as vast as Etsy, the key to success lies not in the saturation of products but in the meticulous optimization and differentiation of your offerings. It’s the dedicated attention to detail in aligning with the platform’s algorithm and the authenticity of your brand that can transform an ordinary shop into a standout success story.

Product Businesses! Download my free HOW TO GET INTO A GIFT GUIDE/PRODUCT ROUND UP roadmap for free HERE to get more sales and traffic to your site this season.

If you want to land your first feature for free without any connections, I want to invite you to watch my PR Secrets Masterclass, where I reveal the exact methods thousands of bootstrapping small businesses use to hack their own PR and go from unknown to being a credible and sought-after industry expert. Register now at www.gloriachoupr.com/masterclass.

• Watch the #1 PR Secrets Masterclass to get you featured for free in 30 days
• Join the Small Biz PR Facebook Group to get the best PR Tips
• Download the 10 ways to get free PR for your small business
• DM the word “PITCH” to us on Instagram to get a pitching freebie https://www.instagram.com/gloriachoupr 
• Connect with Gloria Chou on LinkedIn- https://www.linkedin.com/in/gloriaychou 
• Join Gloria Chou's PR Community- https://www.facebook.com/groups/428633254951941
• Follow Monica Little on Instagram: https://www.instagram.com/monicalittlecoaching/?hl=en 
• Check out her websites: https://www.monicalittlecoaching.com/ and https://www.etsy.com/market/little_monica 
• Listen to her podcast: https://www.monicalittlecoaching.com/blog      

From being in masterminds, attending events, and taking all the programs, I am sharing the top business advice that I actually decided to REJECT and share WHY. Our problem isn't a lack of information, it's a lack of clarity on our own personal goals and defining success in a way that is true for us, and using the strategies that can help us get there. Everyone's path and journey of entrepreneurship is deeply unique and personal, and although there is a ton of info and resources out there, I hope this episode helps you have a strong filter for receiving advice that is aligned for you, while not being afraid to reject advice that others may feel is "good advice" but it does not resonate with you. Remember: your business is a reflection of you, and it's YOUR job as CEO to decide how you want to lead your business!

Here’s What We Cover In the Episode and More:

• Merits of rejecting popular business advice and following a path aligned with your values and vision.
• Having singular focus on one compelling offer.
• Avoiding the dangers of scattering energy across too many options.
• Advocating for balanced growth that respects personal limits and entrepreneurial spirit.
• Recognizing and honoring the different seasons in business and life.
• Misconceptions surrounding networking and relationship building in business.
• Fostering connections creatively and authentically.

Embracing your own unique path in business, even when it contradicts popular advice, can lead to a more authentic and satisfying entrepreneurial journey. By focusing on a singular vision, honoring the natural seasons of growth and leveraging creativity for publicity, you unlock the potential for success without sacrificing personal well being.

 Product Businesses! Download my free HOW TO GET INTO A GIFT GUIDE/PRODUCT ROUND UP roadmap for free HERE to get more sales and traffic to your site this season.

If you want to land your first feature for free without any connections, I want to invite you to watch my PR Secrets Masterclass, where I reveal the exact methods thousands of bootstrapping small businesses use to hack their own PR and go from unknown to being a credible and sought-after industry expert. Register now at www.gloriachoupr.com/masterclass. 

• Watch the #1 PR Secrets Masterclass to get you featured for free in 30 days
• Join the Small Biz PR Facebook Group to get the best PR Tips
• Download the 10 ways to get free PR for your small business
• DM the word “PITCH” to us on Instagram to get a pitching freebie https://www.instagram.com/gloriachoupr 
• Connect with Gloria Chou on LinkedIn- https://www.linkedin.com/in/gloriaychou 
• Join Gloria Chou's PR Community- https://www.facebook.com/groups/428633254951941

From being in masterminds, attending events, and taking all the programs, I am sharing the top business advice that I actually decided to REJECT and share WHY. Our problem isn't a lack of information, its a lack of clarity on our own personal goals and defining success in a way that is true for us, and using the strategies that can help us get there. Everyone's path and journey of entrepreneurship is deeply unique and personal, and although there is a ton of info and resources out there, I hope this episode helps you have a strong filter for receiving advice that is aligned for you, while not being afraid to reject advice that other's may feel is "good advice" but it does not resonate with you. Remember: your business is a reflection of you, and its YOUR job as CEO to decide how you want to lead your business!

Here’s What We Cover In the Episode and More:

• Rejecting common advice and embracing quantity over quality in early content creation.
• Understanding visionary leadership as a non-delegable core business function.
• Embracing an abundance mindset as opposed to scarcity in information sharing.
• Recognizing the limits of delegation, while maintaining control over areas that are your "zone of genius".
• Strategic experimentation and rapid iteration in finding what works best for your business.

As you venture through your entrepreneurial path, remember to trust your instincts, filter advice through your own lens, and run your business in a style that feels totally you! After all, it's your unique vision and values that will shape your success.

 Product Businesses! Download my free HOW TO GET INTO A GIFT GUIDE/PRODUCT ROUND UP roadmap for free HERE to get more sales and traffic to your site this season.

If you want to land your first feature for free without any connections, I want to invite you to watch my PR Secrets Masterclass, where I reveal the exact methods thousands of bootstrapping small businesses use to hack their own PR and go from unknown to being a credible and sought-after industry expert. Register now at www.gloriachoupr.com/masterclass. 

• Watch the #1 PR Secrets Masterclass to get you featured for free in 30 days
• Join the Small Biz PR Facebook Group to get the best PR Tips
• Download the 10 ways to get free PR for your small business
• DM the word “PITCH” to us on Instagram to get a pitching freebie https://www.instagram.com/gloriachoupr 
• Connect with Gloria Chou on LinkedIn- https://www.linkedin.com/in/gloriaychou 
• Join Gloria Chou's PR Community- https://www.facebook.com/groups/428633254951941

To really make your business stand out in the marketplace, you gotta get how much your own effort matters and be all about learning and growing non-stop. So always be on the lookout for opportunities that will help you grow personally and professionally and think: “is my business competitive enough? OR am I just content with where I am now?

Every business needs a team to scale, and no business succeeds as a team of one. If you are hiring your first intern, assistant, contractor, or team member, or are looking to hire your 10th, this episode is a MUST LISTEN. We talk the top 3 mistakes small businesses make when hiring, how to fire someone without stress, how to decide WHO to hire for WHAT roles, and how to address money scarcity fears. This is an raw and authentic episode that every CEO needs to hear. Listen as business strategist and leadership expert Veronica Romney who has worked with the industry's TOP names, breaks down lessons learned from helping entrepreneurs scale their team as they go from zero to 8 figures.

Here’s What We Cover In the Episode and More:

• Small business owners must embrace the role of chief advocate and spokesperson for their brand.
• Recognize delegation as a tool to scale business, avoid common hiring mistakes, and strategically invest in the right team members.
• Support team members according to their strengths as thinkers or doers.
• How to approach hiring and firing without fear, instead recognize it as an opportunity for personal and professional growth.
• Assess potential hires based on their strategies for achieving outcomes rather than just their resumes.

Product Businesses! Download my free HOW TO GET INTO A GIFT GUIDE/PRODUCT ROUND UP roadmap for free HERE to get more sales and traffic to your site this season.

If you want to land your first feature for free without any connections, I want to invite you to watch my PR Secrets Masterclass, where I reveal the exact methods thousands of bootstrapping small businesses use to hack their own PR and go from unknown to being a credible and sought-after industry expert. Register now at www.gloriachoupr.com/masterclass. 

• Watch the #1 PR Secrets Masterclass to get you featured for free in 30 days 
•  Join the Small Biz PR Facebook Group to get the best PR Tips 
•  Download the 10 ways to get free PR for your small business 
•  DM the word “PITCH” to us on Instagram to get a pitching freebie https://www.instagram.com/gloriachoupr  
• Connect with Gloria Chou on LinkedIn- https://www.linkedin.com/in/gloriaychou 
• Join Gloria Chou's PR Community- https://www.facebook.com/groups/428633254951941
• Reach Veronica Romney on Linkedin linkedin.com/in/vromney
  Check out her website: https://www.veronicaromney.com/       

From being in masterminds with entrepreneurs with large followings and platforms, here are the 3 golden rules I learned about creating content smarter in less time. If you are tired of creating content and spending hours on social media, this episode is a must listen to shave hours off your content creation so you can get more ROI for each piece of content you create!

Here’s What We Cover In the Episode and More:

• Create powerful, enduring content to develop deep connections with audiences and drive sales for the business.
• Apply strategies to repurpose long-form content across various platforms that will maximize the brand’s reach and voice.
• How to master DIY public relations and land media exposure without the need for a large budget.
• Understand how to navigate the media landscape, position yourself as a go-to expert and unlock speaking and feature opportunities.
• How to measure the return on investment for your content and prioritize activities having long-term value.

By focusing on crafting evergreen content, maximizing its repurposability and harnessing the power of media attention, entrepreneurs can build lasting relationships with their audience and convert content into sales on a budget,

Product Businesses! Download my free HOW TO GET INTO A GIFT GUIDE/PRODUCT ROUND UP roadmap for free HERE to get more sales and traffic to your site this season.

If you want to land your first feature for free without any connections, I want to invite you to watch my PR Secrets Masterclass, where I reveal the exact methods thousands of bootstrapping small businesses use to hack their own PR and go from unknown to being a credible and sought-after industry expert. Register now at www.gloriachoupr.com/masterclass.

• Watch the #1 PR Secrets Masterclass to get you featured for free in 30 days
• Join the Small Biz PR Facebook Group to get the best PR Tips
• Download the 10 ways to get free PR for your small business
• DM the word “PITCH” to us on Instagram to get a pitching freebie https://www.instagram.com/gloriachoupr 
• Connect with Gloria Chou on LinkedIn- https://www.linkedin.com/in/gloriaychou 
• Join Gloria Chou's PR Community- https://www.facebook.com/groups/428633254951941

Ever wondered how to use social media and the DMs to ACTUALLY make sales without chasing customers or doing hard selling? 

This episode is a MUST listen if you want a proven way to make more sales daily by using simple and actionable strategies proven to get your audience wanting to buy from you! Learn from Sophia Parra, a social media strategist, who has mastered the art of fostering genuine relationships and initiating meaningful conversations on social media platforms, leading to successful client engagements and business growth. The secrets are out in the open. Start counting your followers and eventually turning some of them into customers.

Here’s What We Cover and More:

• Start with around five conversations a day centered around quality interactions to make your business grow. 
• Apply the power of human touch and authenticity that will entice and retain followers.
• Proven ways to engage with an audience that builds trust and fosters a sense of community.
• How to establish personal connections through direct messaging using specific questions and techniques.
• How to introduce your services or products without being pushy or desperate.

Meaningful engagement and building authentic relationships are far more valuable than chasing follower counts or content quality in the digital world. Prioritize genuine conversations and human connections to cultivate a loyal community with trust and support for the product or service being offered.

Product Businesses! Download my free HOW TO GET INTO A GIFT GUIDE/PRODUCT ROUND UP roadmap for free HERE to get more sales and traffic to your site this season.

If you want to land your first feature for free without any connections, I want to invite you to watch my PR Secrets Masterclass, where I reveal the exact methods thousands of bootstrapping small businesses use to hack their own PR and go from unknown to being a credible and sought-after industry expert. Register now at www.gloriachoupr.com/masterclass.

Resources Mentioned:

• • Watch the #1 PR Secrets Masterclass to get you featured for free in 30 days
  • Join the Small Biz PR Facebook Group to get the best PR Tips
  • Download the 10 ways to get free PR for your small business
  • DM the word “PITCH” to us on Instagram to get a pitching freebie https://www.instagram.com/gloriachoupr 
  • Connect with Gloria Chou on LinkedIn- https://www.linkedin.com/in/gloriaychou 
  • Join Gloria Chou's PR Community- https://www.facebook.com/groups/428633254951941
  • Reach Sophia Parra on Linkedin linkedin.com/in/sophia-parra-6055b234
  • Connect with her on Instagram: https://www.instagram.com/sophiaparra/
  • Check out her website: https://www.gotocoach.club/marketingmail