1. Watch the #1 PR Secrets Masterclass to get you featured for free in 30 days
2. Join the Small Biz PR Facebook Group to get the best PR Tips
3. Download the 10 ways to get free PR for your small business

Want a step-by-step plan to do exactly that – getting into your dream publications? I’m inviting you to my FREE LIVE PR SECRETS MASTERCLASS (the only one I’m hosting in 2023). Book here to join: gloriachoupr.com/masterclass

In this episode I’m joined by Sonia Thompson to discuss the importance of building authentic, diverse communities around your business and how anyone can expand their perspective and understanding of others. 

Key points:

• My background and biz origin story 
• How I cultivated my diverse community 
• Rewriting narratives and media representation 
• Improve diversity with being open minded and aware
• Using your platform to elevate your community 

Resources Mentioned:

• Join Gloria Chou's PR Community: Small Biz Pros: By Gloria Chou

If you want your small business to go from invisible to visible, seen, and valued, register for my FREE PR Secrets Masterclass. Soon enough, your credibility and visibility will skyrocket! Register now at www.gloriachoupr.com/masterclass. 

Additional Resources:

• Get the PR Starter Pack
• 10 Story Angles to Pitch
• Let's connect on Instagram

1. Watch the #1 PR Secrets Masterclass to get you featured for free in 30 days
2. Join the Small Biz PR Facebook Group to get the best PR Tips
3. Download the 10 ways to get free PR for your small business

Clare Yeo is a conversion copywriter and magnetic marketer to 7-figure online course creators and coaches. She also happens to be Team Gloria Chou PR’s very own chief marketing officer. Join us for a conversation about A.I. and marketing, and how to ethically use it in your business.

Here’s the episode at a glance:

• How A.I. is changing marketing as we know it
• Why most A.I. written copy can be easily detectable to the general public
• How storytelling emphasizes the benefits of your offer
• Tips for combating writer’s block and analysis paralysis
• How to measure the success of your storytelling

Resources Mentioned:

• Join Gloria Chou's PR Community: Small Biz Pros: By Gloria Chou

If you want your small business to go from invisible to visible, seen, and valued, register for my FREE PR Secrets Masterclass. Soon enough, your credibility and visibility will skyrocket! Register now at www.gloriachoupr.com/masterclass. 

Additional Resources:

• Get the PR Starter Pack
• 10 Story Angles to Pitch
• Let's connect on Instagram

1. Watch the #1 PR Secrets Masterclass to get you featured for free in 30 days
2. Join the Small Biz PR Facebook Group to get the best PR Tips
3. Download the 10 ways to get free PR for your small business

Embarking on your journey as a new founder or small business owner is brimming with excitement. You stand on the verge of introducing your unique brilliance to the world, eager to connect your offerings with those who need them most.

But amidst the excitement, a multitude of significant decisions awaits. From fine-tuning your website for optimal search visibility (SEO) to devising a content marketing strategy and orchestrating an attention-grabbing launch, your to-do list seems endless.

One of the pivotal decisions you'll face is whether harnessing the power of press releases and media coverage is the strategic key to accomplishing multiple launch tasks seamlessly. If you're a new founder or a small business owner about to unveil a new product or service, this episode is your compass.

In this episode, I've curated 10 pivotal questions that revolve around launching a new product or service, leveraging press releases, and mastering media coverage strategies. This advice holds value whether you're navigating a pivot, or even if your product is in the pre-launch phase.

And here's the exciting twist – two of these questions receive insightful answers directly from accomplished journalists, offering you insights straight from the experts.

Here's a glimpse of what's in store:

• We dissect the choice between pitching and press releases, finding the ideal fit for your yet-to-launch venture.
• Discover the significance of press release distribution pickup – is it a signal of success?
• Uncover the possibility of featuring your offerings in gift guides via press releases.
• Prepare effectively for media interviews as a brand-new startup, a crucial step in building your presence.
• Pinpoint the opportune time for pitching when your product is poised for launch.
• Explore the potential of PR in boosting crowdfunding campaigns.
• Learn if pitching your product months ahead of its launch is a viable strategy.

Join us in this episode as we navigate the intricate terrain of press releases and media engagement, tailored specifically for new founders and small business owners. Your journey to a successful launch is just a listen away.

Resources Mentioned:

• Join Gloria Chou's PR Community: Small Biz Pros: By Gloria Chou

If you want your small business to go from invisible to visible, seen, and valued, register for my FREE PR Secrets Masterclass. Soon enough, your credibility and visibility will skyrocket! Register now at www.gloriachoupr.com/masterclass. 

Additional Resources:

• Get the PR Starter Pack
• 10 Story Angles to Pitch
• Let's connect on Instagram

I'd love to invite

1. Watch the #1 PR Secrets Masterclass to get you featured for free in 30 days
2. Join the Small Biz PR Facebook Group to get the best PR Tips
3. Download the 10 ways to get free PR for your small business

Travel, food, and lifestyle – these are three broad categories that will constantly have a spot in some of the world’s most prestigious and recognizable publications and media outlets. And no matter what business you run, there’s a spot for you in the same publications.

Mee Annie Lin – a journalist who has written for Time Out, CNBC, Women’s Health, Elite Daily, and so many more. She’s incredibly passionate about covering stories in the realms of travel, food, and everyday relatable topics.

If you’re not in either the travel, food, or lifestyle industries, don’t be fooled! Annie’s advice is top-tier. As a trained and seasoned journalist, she’s diving into the details of the best pitching practices (and her pet peeves to avoid) to increase your opportunities of getting featured in major publications and outlets.

Here’s what we discuss together:

• How journalism and small businesses are changing post-pandemic
• How to take your locally known business onto the national (and global) stage
• How to pitch a product in an oversaturated market
• What credibility means to a journalist reading hundreds of pitches each day
• Why it’s so important to draw relevance to your product as a small business
• Should you send samples of your product to a journalist?
• How to write an attention-grabbing subject line and how long should your pitch be?
• Annie’s pitching pet peeves

Resources Mentioned:

• Join Gloria Chou's PR Community: Small Biz Pros: By Gloria Chou

If you want your small business to go from invisible to visible, seen, and valued, register for my FREE PR Secrets Masterclass. Soon enough, your credibility and visibility will skyrocket! Register now at www.gloriachoupr.com/masterclass. 

Additional Resources:

• Get the PR Starter Pack
• 10 Story Angles to Pitch
• Let's connect on Instagram

I'd love to invite you to my brand new PR Secrets masterclass, where I reveal how anyone can get PR for the business (no experience necessary!). 

Go to gloriachoupr.com/masterclass to watch for free

1. Watch the #1 PR Secrets Masterclass to get you featured for free in 30 days
2. Join the Small Biz PR Facebook Group to get the best PR Tips
3. Download the 10 ways to get free PR for your small business

If I were to create a list of the pros and cons of features and press coverage, I can tell you that the pros side will have significantly more reasons than the cons.

Honestly, the only con I can think of is if the reputation you have just isn’t that great… in which case, press can still redeem and repair your image. I mean, how many celebrities have we seen pour hundreds of thousands of dollars on PR?

I bring this up to say that if you’re a creative with a new book, product, or even a crowdfunding campaign you’d like to promote… getting featured in major publications and outlets is a great way to spread the word and get in front of your target audience by the thousands.

Here to put proof to the pudding is Shequeta Smith – Founder and director of Shero comics, award-winning screenwriter, and PR Starter Pack member.

She joins us on this episode of the podcast to share all things such as pitching, getting featured in local media, connecting with writers, finding your newsworthy story, and funding your Kickstarter campaign (just like Shequeta did).

It’s a powerful episode for entrepreneurs looking to build important relationships, and creative hoping to crowdfund for their projects and creative endeavors alike.

So tune in, take notes, and I promise you’ll leave inspired and ready to take your PR efforts straight into your hands.

Here’s a glance at what Shequeta and I discuss:

• A rundown of Shequeta’s creative projects
• Where Shequeta has been featured all on her own without a PR agency
• Why you’re your best advocate
• How to pitch the most interesting story to news media outlets and major publications
• How to find your unique story angle that highlights the benefits of your product
• Why your pitch is not about you (and what it should really be about)
• How to write emails that quickly grab the attention of any journalist
• The right follow-up etiquette to increase your chances of success
• Persevering and pushing past until you get your first “yes”

Resources Mentioned:

• Join Gloria Chou's PR Community: Small Biz Pros: By Gloria Chou

If you want your small business to go from invisible to visible, seen, and valued, register for my FREE PR Secrets Masterclass. Soon enough, your credibility and visibility will skyrocket! Register now at www.gloriachoupr.com/masterclass. 

Additional Resources:

• Get the PR Starter Pack
• 10 Story Angles to Pitch
• Let's connect on Instagram

I'd love to invite you to my brand new PR Secrets masterclass, where I reveal how anyone can get PR for the business (no experience necessary!). 

Go to gloriachoupr.com/masterclass to watch for free

1. Watch the #1 PR Secrets Masterclass to get you featured for free in 30 days
2. Join the Small Biz PR Facebook Group to get the best PR Tips
3. Download the 10 ways to get free PR for your small business

PR is a neverending journey that builds on each action over time. As a result, you’ll extend your network, grow your clientele, and boost your credibility and authority in a way that can’t be denied.

When you look at your PR efforts in this way, you’ll learn a very valuable lesson about relationship building which in turn extends your network and increases your net worth.

Which is why in this episode, I’m sharing one very simple PR trick to increase your chances of getting featured no matter the season, no matter the year.

It’s a short and sweet one, but don’t let the length fool you! So if you have 10 minutes to spare (5 if you listen on 2x speed), here’s what you’ll walk away with:

• A simple PR trick to increase the success rate of getting featured year round
• The mindset you need to have to get featured in major publications
• Why you don’t have to reinvent the wheel, but just add a small piece to it

Resources Mentioned:

• Join Gloria Chou's PR Community: Small Biz Pros: By Gloria Chou

If you want your small business to go from invisible to visible, seen, and valued, register for my FREE PR Secrets Masterclass. Soon enough, your credibility and visibility will skyrocket! Register now at www.gloriachoupr.com/masterclass. 

Additional Resources:

• Get the PR Starter Pack
• 10 Story Angles to Pitch
• Let's connect on Instagram

I'd love to invite you to my brand new PR Secrets masterclass, where I reveal how anyone can get PR for the business (no experience necessary!). 

Go to gloriachoupr.com/masterclass to watch for free

1. Watch the #1 PR Secrets Masterclass to get you featured for free in 30 days
2. Join the Small Biz PR Facebook Group to get the best PR Tips
3. Download the 10 ways to get free PR for your small business

Productivity – we all want it, we’ve all tried a million different hacks, and we all still haven’t seemed to unlock peak levels of it.

It’s why important, business-propelling, credibility-boosting tasks like pitching yourself for PR, podcast interviews, and earned media often take the backseat. 

We say, “I’ll get to it when I have time,” but when has that ever happened? (Let’s be honest!)

This is why I’m so excited to introduce you to my friend, Cara Harvey.

Aside from being a mom, wife, and superwoman – Cara is a productivity coach. In addition to all of that, she’s the author of the book, The 15 Minute Formula, and has also created a system that has booked her on 46 podcasts in a year.

In today’s episode, she’s going to share her productivity wisdom with you, including how every problem could be solved with a system – and why 15 minutes is all it takes for you to chip away at a huge, overwhelming goal.

Here’s a closer look at what we discuss together:

• Why Cara wishes that she worked on PR and visibility way earlier in her entrepreneurial journey
• Why systems is the solution to your challenges and problems
• How to tackle your PR goals (and other huge wins) in 15 minutes
• How to plan effectively for the week ahead
• The #1 reason why busy entrepreneurs tend to procrastinate
• Why it’s so difficult for entrepreneurs to systematize effectively
• How to master the art of prioritizing

Resources Mentioned:

• Join Gloria Chou's PR Community: Small Biz Pros: By Gloria Chou

If you want your small business to go from invisible to visible, seen, and valued, register for my FREE PR Secrets Masterclass. Soon enough, your credibility and visibility will skyrocket! Register now at www.gloriachoupr.com/masterclass. 

Additional Resources:

• Get the PR Starter Pack
• 10 Story Angles to Pitch
• Let's connect on Instagram

I'd love to invite you to my brand new PR Secrets masterclass, where I reveal how anyone can get PR for the business (no experience necessary!). 

Go to gloriachoupr.com/masterclass to watch for free

1. Watch the #1 PR Secrets Masterclass to get you featured for free in 30 days
2. Join the Small Biz PR Facebook Group to get the best PR Tips
3. Download the 10 ways to get free PR for your small business

What happens when you take the first step toward something scary?

As business owners, taking risks is part of our respective journeys. But how often do we follow through on the things we fear?

Meet Marcia Hacker – founder of the beautiful Sauipe Swimwear, bootstrapping founder/entrepreneur, and long-time PR Starter Pack member.

Marcia went from being fearful and burned by PR agencies, to being globally featured in the biggest publications, such as Oprah, Brides, Buzzfeed, Cosmopolitan, Conde Naste, (the list goes on).

In today’s episode, Marcia is revealing the secrets behind her snowballing PR success. She discusses her experience of being burned by PR agencies and how that left her feeling skeptical about her PR opportunities.

She then shares the mindset shift she had that propelled the PR snowball effect that boosted her business and made it a globally recognized brand.

From the non-linear success of your PR efforts to the importance of learning the $10,000/hour skill of pitching and advocating for yourself, this episode is a must for all entrepreneurs who are ready to grow their business sustainably – simply by taking the power of PR into your own hands.

Here’s a detailed look at what we discuss:

• Marcia’s experience with PR before the PR Starter Pack
• The non-linear nature of PR and why it’s important to put your name out there
• How joining the PR Starter Pack changed Marcia’s business and life
• How Marcia was able to use the PR Starter Pack and CPR method for wholesale
• How to shift your message so that journalists are eager to feature your brand
• The power of PR to open up an abundance of opportunities
• Marcia’s system for managing her PR activities and lining up pitching angles year round
• The importance of following up on your pitch
• When should you be thinking about pitching for the holiday season?

Resources Mentioned:

• Join Gloria Chou's PR Community: Small Biz Pros: By Gloria Chou

If you want your small business to go from invisible to visible, seen, and valued, register for my FREE PR Secrets Masterclass. Soon enough, your credibility and visibility will skyrocket! Register now at www.gloriachoupr.com/masterclass. 

Additional Resources:

• Get the PR Starter Pack
• 10 Story Angles to Pitch
• Let's connect on Instagram

I'd love to invite you to my brand new PR Secrets masterclass, where I reveal how anyone can get PR for the business (no experience necessary!). 

Go to gloriachoupr.com/masterclass to watch for free

1. Watch the #1 PR Secrets Masterclass to get you featured for free in 30 days
2. Join the Small Biz PR Facebook Group to get the best PR Tips
3. Download the 10 ways to get free PR for your small business

Early-stage founders sit at the beginning of a very exciting road. However, something that’s common amongst these pre-launched businesses and brands is a common question — how will I get people to find me, know me, like me, and trust me?

As an early founder, you might feel like you’re too new to pitch yourself for earned media and press.

After all, thinking you need to be “ready” in order to earn a coveted spot in a major publication is a very common PR myth that keeps us small, stuck, and scared.

In today’s episode, we’re busting these common early-stage, pre-launch, small business PR myths by answering real questions from PR Starter Pack members who happen to be at the same stage of business as you are.

Here’s a glance at the questions I’m answering:

• How many pitches should you spend per week to get traction?
• Should you mention your competitor in your pitch for press?
• How do you prepare for a powerful interview with major press and publications if you’re still in the startup phase?
• What is a “founder’s pitch,” and how do you craft an attention-grabbing one?
• Is it appropriate to send a press release on your crowdfunding campaign to press contacts?
• Press release vs. pitch? Which one should you focus on if you haven’t yet launched your company?
• If your press release is automatically picked up for distribution across outlets, is that considered a PR win?
• How to sound credible without saying too much

Resources Mentioned:

• Join Gloria Chou's PR Community: Small Biz Pros: By Gloria Chou

If you want your small business to go from invisible to visible, seen, and valued, register for my FREE PR Secrets Masterclass. Soon enough, your credibility and visibility will skyrocket! Register now at www.gloriachoupr.com/masterclass. 

Additional Resources:

• Get the PR Starter Pack
• 10 Story Angles to Pitch
• Let's connect on Instagram

I'd love to invite you to my brand new PR Secrets masterclass, where I reveal how anyone can get PR for the business (no experience necessary!). 

Go to gloriachoupr.com/masterclass to watch for free!

1. Watch the #1 PR Secrets Masterclass to get you featured for free in 30 days
2. Join the Small Biz PR Facebook Group to get the best PR Tips
3. Download the 10 ways to get free PR for your small business

Remember when Podcasts first became popular? To be honest, neither do I. But what I do know is that podcasts are still an incredibly powerful tool to get seen, heard, and in front of your target audience. 

As of 2023, there are 464.7 million podcast listeners globally. That number is only predicted to increase 504.9 million by 2024. So if you’re not pitching for guest appearances on your favorite shows, you’re snoozing on a huge opportunity.

But don’t worry, because you’re going to be pitch-ready by the end of this episode. I’m breaking down my step-by-step method to get on any podcast host’s radar, get your pitch read, and get yourself booked for an episode.

The best part? You don’t need to have reached any level of success to start appearing on podcasts. Furthermore, each podcast interview you do serves as a credibility booster.

So get your vocal cords warmed up. It’s time to get in front of a microphone and right in front of your target audience. Because your story deserves to be heard, even if you haven’t nailed it down or you simply don’t feel ready yet. The steps I share in this episode will get you where you want to go, along with the confidence to match.

Topics We Discuss in this Episode:

• The rate at which podcast listenership is increasing
• How being on a podcast increases your confidence
• Why it’s okay to be fluffier when pitching to podcasts
• Tips for communicating with the podcast host
• Why you need to do research first before pitching
• How to make your subject line specific and relevant
• What to do after you’re on a podcast

Resources Mentioned:

• Join Gloria Chou's PR Community: Small Biz Pros: By Gloria Chou

P.S. If you want your small business to go from invisible to visible, seen, and valued, register for my FREE PR Secrets Masterclass. Soon enough, your credibility and visibility will skyrocket! Register now at www.gloriachoupr.com/masterclass. 

Additional Resources:

• Get the PR Starter Pack
• 10 Story Angles to Pitch
• Let's connect on Instagram

I'd love to invite you to my brand new PR Secrets masterclass, where I reveal how anyone can get PR for the business (no experience necessary!). 

Go to gloriachoupr.com/masterclass to watch for free!