Small Business PR

Get More Sales Using Quizzes as Lead Magnet with Linda Sidhu


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Quizzes--we all love taking them so no wonder they are GREAT for growing your email list and getting your audience engaged! Since human psychology tells us that customers LOVE learning about themselves, quizzes are one of the best ways to get more sales and build your email list using it as a lead magnet! Better than an eBook or video training, quizzes allow you to get more information about your audience while keeping them engaged, creating a win win for email nurturing later to increase your chances of making that sale! Don't miss this episode with quizz expert Linda Sidhu who has created quizzes that generated 6 figures in sales and more!

Here’s What We Cover In the Episode and More:

  • Linda’s transition from pharmaceutical sales to quiz strategist.
  • Effectiveness of quizzes as lead magnets over social media.
  • Overview of different quiz types— scored quizzes, personality quizzes, assessments, and e-commerce quizzes.
  • Steps to create a successful quiz.
  • Importance of a well-integrated email marketing system. 
  • Necessity of a follow up welcome series to nurture leads into customers.
  • Strategies for targeting specific demographics with positive messaging.
  • Use of tools like ChatGPT to streamline quiz creation.
  • Introduction to Linda’s “Quiz to Cash Strategy.”
  • The value of market research and creation of compelling quiz titles and questions. 
  • Tips on leveraging PR to gain media visibility.


Explore the magic of quizzes and transform your lead generation game—just ask Linda Sidhu, the quiz queen who turned midlife crises into midlife advantages. Whether you’re in skincare or paddleboards, quizzes can be your marketing MVP, nurturing leads and boosting sales with personalized charm. Ditch the social media grind and let quizzes do the hard work, one engaging question at a time!

Product Businesses! Download my free HOW TO GET INTO A GIFT GUIDE/PRODUCT ROUND UP roadmap for free HERE to get more sales and traffic to your site this season.

If you want to land your first feature for free without any connections, I want to invite you to watch my PR Secrets Masterclass, where I reveal the exact methods thousands of bootstrapping small businesses use to hack their own PR and go from unknown to being a credible and sought-after industry expert. Register now at www.gloriachoupr.com/masterclass.

  • Watch the #1 PR Secrets Masterclass to get you featured for free in 30 days
  • Join the Small Biz PR Facebook Group to get the best PR Tips
  • Download the 10 ways to get free PR for your small business
  • DM the word “PITCH” to us on Instagram to get a pitching freebie https://www.instagram.com/gloriachoupr 
  • Connect with Gloria Chou on LinkedIn- https://www.linkedin.com/in/gloriaychou 
  • Join Gloria Chou's PR Community- https://www.facebook.com/groups/428633254951941
  • Follow Linda Sidhu on LinkedIn: linkedin.com/in/linda-spence-sidhu-6485b054 &
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Small Business PRBy Gloria Chou

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