End of year and beginning of year are GREAT times to get featured using trends, yearly recaps, predictions and more--journalists and media outlets LOVE these stories and I'm sharing with you how you can leverage these methods to get your product featured with zero PR experience!

Here’s What We Cover In the Episode and More:

• Analysis of how businesses can seamlessly transition their messaging between Q4 reflections and Q1 aspirations.
• Specific examples of pitches, such as industry recaps or forecasting trends for the upcoming year.
• A closer look at holiday guides, gratitude campaigns, and using local community angles for PR.
• Detailed ideas for capitalizing on New Year trends, Valentine’s Day, and diversity-related holidays.
• Practical steps to reframe product offerings and make them timely for seasonal PR.
• How to use pitching calendars and frameworks effectively for sustained media coverage. 
• Strategies to connect personal mission with PR storytelling for authentic and compelling pitches. 

Want to shine in Q4 or Q1? Stop pitching like a late-night infomercial and start thinking like the life of the party—relevant, engaging, and impossible to ignore. Journalists don’t want your sales pitch; they want a story, a trend, or a solution that fits the season like a cozy holiday sweater. So ditch the fluff, add a sprinkle of humor, and make your angle so irresistible that editors can’t help but RSVP ‘Yes’ to your pitch!

Product Businesses! Download my free HOW TO GET INTO A GIFT GUIDE/PRODUCT ROUND UP roadmap for free HERE to get more sales and traffic to your site this season.

If you want to land your first feature for free without any connections, I want to invite you to watch my PR Secrets Masterclass, where I reveal the exact methods thousands of bootstrapping small businesses use to hack their own PR and go from unknown to being a credible and sought-after industry expert. Register now at www.gloriachoupr.com/masterclass.   

• Watch the #1 PR Secrets Masterclass to get you featured for free in 30 days
• Join the Small Biz PR Facebook Group to get the best PR Tips
• Download the 10 ways to get free PR for your small business
• DM the word “PITCH” to us on Instagram to get a pitching freebie https://www.instagram.com/gloriachoupr 
• Connect with Gloria Chou on LinkedIn- https://www.linkedin.com/in/gloriaychou 
• Join Gloria Chou's PR Community- https://www.facebook.com/groups/428633254951941

The holidays are a great time to make extra sales and you'll hear 5 PROVEN ways you can increase revenue without ads or social media with simple actionable steps you can take today!

Here’s What We Cover In the Episode and More:

• Definition and importance of AOV (Average Order Value) in increasing sales 
• Avoid underpricing and set proper markups
• Upselling complementary items
• Bundling best-sellers 
• Offering customization options 
• Free shipping thresholds
• Gift-with-purchase offers
• Tiered discounts (Buy More, Save More)
• Manual text outreach to thank and upsell
• Attract quality buyers without over-discounting
• Tracy’s podcasts and book for more strategies 

This holiday season, don’t just sell—strategize! Tracy Matthews reveals five genius revenue-boosting hacks: upsell like a pro, bundle for irresistible deals, and sprinkle in some personalized magic. Ditch discounts and focus on perceived value to attract premium buyers who love what you offer. Remember, a little creativity and human touch go a long way to turning shoppers into loyal fans!

Product Businesses! Download my free HOW TO GET INTO A GIFT GUIDE/PRODUCT ROUND UP roadmap for free HERE to get more sales and traffic to your site this season.

If you want to land your first feature for free without any connections, I want to invite you to watch my PR Secrets Masterclass, where I reveal the exact methods thousands of bootstrapping small businesses use to hack their own PR and go from unknown to being a credible and sought-after industry expert. Register now at www.gloriachoupr.com/masterclass.   

• Watch the #1 PR Secrets Masterclass to get you featured for free in 30 days
• Join the Small Biz PR Facebook Group to get the best PR Tips
• Download the 10 ways to get free PR for your small business
• DM the word “PITCH” to us on Instagram to get a pitching freebie https://www.instagram.com/gloriachoupr 
• Connect with Gloria Chou on LinkedIn- https://www.linkedin.com/in/gloriaychou 
• Join Gloria Chou's PR Community- https://www.facebook.com/groups/428633254951941
• Visit Tracy Matthews’ social media pages:
• Website: https://tracymatthews.com/
• Instagram: https://www.instagram.com/tracymatthewsny/?hl=en and https://www.instagram.com/flourish_thrive/reel/DCCxRfKhaTg/comment-secret-to-get-access-to-our-sales-on-repeat-private-podcast-which-launch/
• LinkedIn: linkedin.com/in/tracymatthewsofficial
• Book: https://desiredbrandeffect.com/
• Podcast: https://pod.link/1050430716
• Private Podcast:

From helping thousands of small businesses get featured in the hottest gift guides and magazines and podcasts, here are the 3 things you need to know to get PR success for your business!

Here’s What We Cover In the Episode and More:

• Sharing your story with the press positions you as an innovator and an industry leader.
• Media exposure can deter competitors by showcasing your expertise.
• Journalists value fresh perspectives and bold opinions over unanimous agreement.
• Confidence in your viewpoint is essential to being seen as a credible expert.
• You don’t need flawless logistics or operations to pitch your story.
• Public relations is an accessible way to grow your business without relying on ads or agencies.
• Sharing your story can unlock credibility, opportunities, and a stronger market presence.

Getting your story out there doesn't have to be perfect—it's about taking that bold step forward and pressing send. Remember, the magic happens when you stop waiting for the perfect moment and start claiming your space as a trailblazer. Whether your logistics are still evolving or you’re just beginning to shape your audience, embracing your voice and owning your expertise is what sets you apart.

Product Businesses! Download my free HOW TO GET INTO A GIFT GUIDE/PRODUCT ROUND UP roadmap for free HERE to get more sales and traffic to your site this season.

If you want to land your first feature for free without any connections, I want to invite you to watch my PR Secrets Masterclass, where I reveal the exact methods thousands of bootstrapping small businesses use to hack their own PR and go from unknown to being a credible and sought-after industry expert. Register now at www.gloriachoupr.com/masterclass.   

• Watch the #1 PR Secrets Masterclass to get you featured for free in 30 days
• Join the Small Biz PR Facebook Group to get the best PR Tips
• Download the 10 ways to get free PR for your small business
• DM the word “PITCH” to us on Instagram to get a pitching freebie https://www.instagram.com/gloriachoupr 
• Connect with Gloria Chou on LinkedIn- https://www.linkedin.com/in/gloriaychou 
• Join Gloria Chou's PR Community- https://www.facebook.com/groups/428633254951941

Get insider tips on getting your products into major wholesale marketplaces like Faire! Learn how to make your listings stand out, draw in buyers, and use seasonal trends to drive sales. If you’re a small business aiming to grow in wholesale, this episode is packed with strategies you won’t want to miss!

Here’s What We Cover In the Episode and More:

• Strategies for small businesses to succeed on Faire.
• Key insights from retail expert Moni Ainslie.
• Tactics to reach retailers without trade shows. 
• Cost-effective approaches to Faire fees. 
• Signs your business is ready for wholesale. 
• Best practices for product listing optimization.
• Using PR and reviews to build credibility.
• Proven pricing strategies for wholesale success. 
• Tips for nurturing retailer relationships.
• Expert advice for scaling in the wholesale market.
  
  

Want your products into top wholesalers like Faire? Expert Moni Ainslie says, start with retailer-friendly listings, not just a copy-paste of your Shopify. Think like a buyer—showcase irresistible packaging, top-notch photos, and seasonally relevant keywords. And above all, nurture those retailer relationships; they’re your key to scaling without the costly trade shows. The path to wholesale success isn’t magic—it’s strategic preparation.


Product Businesses! Download my free HOW TO GET INTO A GIFT GUIDE/PRODUCT ROUND UP roadmap for free HERE to get more sales and traffic to your site this season.

If you want to land your first feature for free without any connections, I want to invite you to watch my PR Secrets Masterclass, where I reveal the exact methods thousands of bootstrapping small businesses use to hack their own PR and go from unknown to being a credible and sought-after industry expert. Register now at www.gloriachoupr.com/masterclass.   

• Watch the #1 PR Secrets Masterclass to get you featured for free in 30 days
• Join the Small Biz PR Facebook Group to get the best PR Tips
• Download the 10 ways to get free PR for your small business
• DM the word “PITCH” to us on Instagram to get a pitching freebie https://www.instagram.com/gloriachoupr 
• Connect with Gloria Chou on LinkedIn- https://www.linkedin.com/in/gloriaychou 
• Join Gloria Chou's PR Community- https://www.facebook.com/groups/428633254951941
• Visit Moni Ainslie’s social media pages: Website: https://www.koopslieconsulting.com/
• LinkedIn: linkedin.com/in/monikakupczakainslie 

Ever wondered what a shopping editor looks for in products to feature in a story? This episode is a must listen if you want to get featured in top tier media so you can get in front of more customers this holiday season and get more sales.

Here’s What We Cover In the Episode and More:

• Effective strategies for small businesses to pitch products to editors.
• Role and responsibilities of a shopping editor in selecting products for features.
• Significance of high-quality product presentation and website design.
• Tips for crafting a compelling and unique pitch.
• Timing considerations for pitching, especially for seasonal gift guides.
• Follow-up etiquette and best practices after initial pitches.
• The value of offering product samples to enhance coverage chances.
• Building genuine relationships with editors and journalists for better outreach.

Remember, successful pitching is all about relevance, a unique angle, and a touch of that genuine connection. Whether you’re offering a thoughtfully crafted product or reaching out to editors who share your story, there are always ways to make an impact!

Product Businesses! Download my free HOW TO GET INTO A GIFT GUIDE/PRODUCT ROUND UP roadmap for free HERE to get more sales and traffic to your site this season.

If you want to land your first feature for free without any connections, I want to invite you to watch my PR Secrets Masterclass, where I reveal the exact methods thousands of bootstrapping small businesses use to hack their own PR and go from unknown to being a credible and sought-after industry expert. Register now at www.gloriachoupr.com/masterclass.   

• Watch the #1 PR Secrets Masterclass to get you featured for free in 30 days
• Join the Small Biz PR Facebook Group to get the best PR Tips
• Download the 10 ways to get free PR for your small business
• DM the word “PITCH” to us on Instagram to get a pitching freebie https://www.instagram.com/gloriachoupr 
• Connect with Gloria Chou on LinkedIn- https://www.linkedin.com/in/gloriaychou 
• Join Gloria Chou's PR Community- https://www.facebook.com/groups/428633254951941
• Visit Neha Tandon’s social media page: Instagram: https://www.instagram.com/ohheyitsneh/

From helping thousands of small businesses owners and entrepreneurs cold pitch and land top tier media features without paying for agencies or an ad, I'm sharing my proven ingredients every pitch NEEDS TO HAVE for a media outlet, journalist, editor, podcast host to say YES to featuring you for free. This is a must listen episode for any business owner, CEO, or entrepreneur as it will help clarify your message and position you properly for big opportunities without pay to play!

Here’s What We Cover In the Episode and More:

• PR is about effective brand communication beyond features. 
• Introduction to the CPR Method (Credibility, Point of view, Relevance). 
• Importance of specificity and relevance in pitches. 
• Practical example of specificity using the “onion layer” metaphor.
• Crafting concise, engaging subject lines. 
• Relevance as a way to capture attention quickly.  
• Tips for targeting pitches with one strong angle.
• Encouragement to approach pitches as specific “puzzle pieces.”

To land PR features, you need specificity and relevance—the dynamic duo that make pitches pop. Think of specificity as the hook that digs in deep, while relevance is the line that reels in interest. A pitch that’s too general? It’s like serving soup without salt—no one’s biting. Nail these two, and you’ll have editors saying, “Tell me more!”

Product Businesses! Download my free HOW TO GET INTO A GIFT GUIDE/PRODUCT ROUND UP roadmap for free HERE to get more sales and traffic to your site this season.

If you want to land your first feature for free without any connections, I want to invite you to watch my PR Secrets Masterclass, where I reveal the exact methods thousands of bootstrapping small businesses use to hack their own PR and go from unknown to being a credible and sought-after industry expert. Register now at www.gloriachoupr.com/masterclass.   

• Watch the #1 PR Secrets Masterclass to get you featured for free in 30 days
• Join the Small Biz PR Facebook Group to get the best PR Tips
• Download the 10 ways to get free PR for your small business
• DM the word “PITCH” to us on Instagram to get a pitching freebie https://www.instagram.com/gloriachoupr 
• Connect with Gloria Chou on LinkedIn- https://www.linkedin.com/in/gloriaychou 
• Join Gloria Chou's PR Community- https://www.facebook.com/groups/428633254951941

Want to know how gift guide and product round ups are made? Today I'm speaking with shopping expert and budget gift guide writer Trae Bodge who shares ALL the details, ins and outs of gift guide and product round ups and the who, what, when, where, of getting featured!

Here’s What We Cover In the Episode and More:

• Trae Bodge’s background and expertise 
• How to create effective gift guides 
• Tips for pitching products to writers 
• Importance of product samples and packaging 
• Affiliate links and discount strategies  
• Building relationships with lifestyle writers
• Optimizing PR efforts for holiday seasons 

Getting into holiday gift guides isn’t about shouting louder; it’s about standing out smarter. Nail your pitch with concise, to-the-point emails that highlight what makes your product irresistible. Show up with eye-catching packaging and a story that wows, not overwhelms. Remember, it’s not about  selling to everyone, it’s about being unforgettable to the right people.

Product Businesses! Download my free HOW TO GET INTO A GIFT GUIDE/PRODUCT ROUND UP roadmap for free HERE to get more sales and traffic to your site this season.

If you want to land your first feature for free without any connections, I want to invite you to watch my PR Secrets Masterclass, where I reveal the exact methods thousands of bootstrapping small businesses use to hack their own PR and go from unknown to being a credible and sought-after industry expert. Register now at www.gloriachoupr.com/masterclass.   

• Watch the #1 PR Secrets Masterclass to get you featured for free in 30 days
• Join the Small Biz PR Facebook Group to get the best PR Tips
• Download the 10 ways to get free PR for your small business
• DM the word “PITCH” to us on Instagram to get a pitching freebie https://www.instagram.com/gloriachoupr 
• Connect with Gloria Chou on LinkedIn- https://www.linkedin.com/in/gloriaychou 
• Join Gloria Chou's PR Community- https://www.facebook.com/groups/428633254951941
• Follow Trae Bodge on: Instagram: https://www.instagram.com/truetrae/?hl=en
• Substack: https://traebodge.substack.com/p/welcome-to-my-substack-september 
• Twitter: https://x.com/truetrae 
• YouTube: https://www.youtube.com/channel/UCS7NmNEmi1Qs1IhtxOf7xAw
• TikTok: https://www.tiktok.com/@tipswithtrae 
• Visit her website: https://truetrae.com/   

Want to know the worst pitches I get as a top 1% podcast host of people wanting to come onto my show? I am reading ACTUAL, REAL pitches I get everyday to help you avoid the common mistakes when pitching podcasts! If you want to get onto more podcasts, join our PR program for a proven, winning PR system that positions you as the industry authority so you can get more sales, SEO, and credibility!

Here’s What We Cover In the Episode and More:

• Reads actual poorly written podcast pitches received
• Common mistakes found in these pitches 
• The importance of personal relevance and not delegating pitches to agencies 
• Need for specificity and relevance in pitches 
• How to focus pitches on the podcast’s audience, not just self-promotion 
• Suggestions on how to improve podcast pitching strategies

The worst podcast pitches aren’t just bad—they’re like a one-sided date where all you do is brag, ignore the other person’s interests, and then wonder why you got ghosted. If you can’t take five minutes to personalize your pitch, why should I spend 50 interviewing you? Remember, if your pitch looks like a copy-paste, it’ll land in the recycle bin faster than a bad subject line. Specificity wins hearts (and bookings), while generic fluff gets you a one-way ticket to “delete.” Be relevant, be real or be forgotten!

Product Businesses! Download my free HOW TO GET INTO A GIFT GUIDE/PRODUCT ROUND UP roadmap for free HERE to get more sales and traffic to your site this season.

If you want to land your first feature for free without any connections, I want to invite you to watch my PR Secrets Masterclass, where I reveal the exact methods thousands of bootstrapping small businesses use to hack their own PR and go from unknown to being a credible and sought-after industry expert. Register now at www.gloriachoupr.com/masterclass.   

• Watch the #1 PR Secrets Masterclass to get you featured for free in 30 days
• Join the Small Biz PR Facebook Group to get the best PR Tips
• Download the 10 ways to get free PR for your small business
• DM the word “PITCH” to us on Instagram to get a pitching freebie https://www.instagram.com/gloriachoupr 
• Connect with Gloria Chou on LinkedIn- https://www.linkedin.com/in/gloriaychou 
• Join Gloria Chou's PR Community- https://www.facebook.com/groups/428633254951941

Ever wanted to get your product into a magazine like Marie Claire, People,  or on shopping guides so you get more sales and brand authority? This episode is a MUST listen for anyone wanting to get their products into their dream outlets organically, without pay to play or having to know the journalist or outlet! Tune in as shopping/commerce writer, Emily Cieslak, talks about all the ways a small business can get their indie brands into these outlets!

Here’s What We Cover In the Episode and More:

• Insights on writing buying guides, focusing on SEO, product selection and expert input. 
• How to pitch products for editorial features, including preparation and timing. 
• Common mistakes in pitching, such as irrelevant pitches. 
• Tips on making pitches stand out:  uniqueness, inclusivity, sustainability. 
• Effective pitching techniques, from subject lines to follow ups. 
• The impact of strong PR strategies on small brands.  

Getting into shopping, product or gift guides is all about knowing your audience – and by audience, I mean the editors. Do your homework:  tailor each pitch to the publication, highlight your product’s unique angle and align it with current trends like sustainability or inclusivity. Keep it short, sweet and relevant, because editors are like shoppers themselves— they love a good deal, but hate wasting time on irrelevant pitches. Finally, be persistent but not pushy; remember, you’re building relationships, not just getting a feature.

Product Businesses! Download my free HOW TO GET INTO A GIFT GUIDE/PRODUCT ROUND UP roadmap for free HERE to get more sales and traffic to your site this season.

If you want to land your first feature for free without any connections, I want to invite you to watch my PR Secrets Masterclass, where I reveal the exact methods thousands of bootstrapping small businesses use to hack their own PR and go from unknown to being a credible and sought-after industry expert. Register now at www.gloriachoupr.com/masterclass.   

• Watch the #1 PR Secrets Masterclass to get you featured for free in 30 days
• Join the Small Biz PR Facebook Group to get the best PR Tips
• Download the 10 ways to get free PR for your small business
• DM the word “PITCH” to us on Instagram to get a pitching freebie https://www.instagram.com/gloriachoupr 
• Connect with Gloria Chou on LinkedIn- https://www.linkedin.com/in/gloriaychou 
• Join Gloria Chou's PR Community- https://www.facebook.com/groups/428633254951941
• Follow Emily Cieslak on: Instagram: https://www.instagram.com/emilycieslak/?hl=en 
• Visit her website: https://emilycieslak.yourwebsitespace.com/  
• Connect with her on LinkedIn: linkedin.com/in/emilykcieslak 

If you want a refreshing conversation about re-defining success and giving yourself permission to take a break, this episode is for you. We are constantly told in the entrepreneur world to grow at all costs, which can lead to unhealthy and unrealistic expectations of what success looks like. I'm joined by business strategist Jereshia Hawk as she shares her journey of building her business from zero to 1 million+ a year in revenue and why she decided to take a step back by taking a 7 month sabbatical at the height of her business growth.

Here’s What We Cover In the Episode and More:

• Jereshia’s decision to take a planned sabbatical at the height of her career 
• Key themes like internalized capitalism, burnout, and redefining success 
• Jereshia’s business journey and how she planned her seven-month sabbatical 
• The role of money mindset and discovering the concept of “enough” 
• Shifts in business priorities and how personal growth played a role 
• Value of agency, defining success, and healing through business 
• Tips for managing stress, personal boundaries, and self-care as a business owner 

Taking a sabbatical isn’t stepping away from success; it’s recharging your superpowers. Remember, burnout doesn’t make you a hero— balance does. So ditch the guilt and embrace the break; your best work is waiting on the other side of rest!

Product Businesses! Download my free HOW TO GET INTO A GIFT GUIDE/PRODUCT ROUND UP roadmap for free HERE to get more sales and traffic to your site this season.

If you want to land your first feature for free without any connections, I want to invite you to watch my PR Secrets Masterclass, where I reveal the exact methods thousands of bootstrapping small businesses use to hack their own PR and go from unknown to being a credible and sought-after industry expert. Register now at www.gloriachoupr.com/masterclass.   

• Watch the #1 PR Secrets Masterclass to get you featured for free in 30 days
• Join the Small Biz PR Facebook Group to get the best PR Tips
• Download the 10 ways to get free PR for your small business
• DM the word “PITCH” to us on Instagram to get a pitching freebie https://www.instagram.com/gloriachoupr 
• Connect with Gloria Chou on LinkedIn- https://www.linkedin.com/in/gloriaychou 
• Join Gloria Chou's PR Community- https://www.facebook.com/groups/428633254951941
• Follow Jereshia Hawk on: Instagram: https://www.instagram.com/jereshiahawk/
•  Visit her website: https://www.jereshiahawk.com/   
• Connect with her on LinkedIn:  linkedin.com/in/jereshiahawk 
• Listen to her podcast: https://www.jereshiahawk.com/podcast/