In this episode of the Small Business PR Podcast, Gloria shares the three essential mindsets every founder needs to get featured in top media outlets—without spending thousands on a PR agency or ads.

After helping thousands of small business owners successfully pitch themselves to outlets like Forbes, The New York Times, and Marie Claire, Gloria reveals that PR isn’t just about press—it’s about mindset, communication, and consistency.

What You’ll Learn in This Episode

1️⃣ Why PR Is Cumulative (And Why Every Pitch Counts)

Getting featured isn’t a one-time event—it’s a skill that compounds over time. Gloria explains how every pitch, follow-up, and journalist connection builds momentum, even if you don’t get a “yes” right away.

2️⃣ The $10,000-an-Hour Skill Every Founder Must Master

Outsourcing design or admin is easy—but you can’t outsource your voice. Learn why mastering your message is the most valuable asset in your business and how to use Gloria’s CPR Method (Credibility, Point of View, Relevance) to stand out to editors and producers.

3️⃣ How to Build Relationships That Create Endless Press Opportunities

PR isn’t just about features—it’s about relationships. Gloria reveals how to cultivate authentic connections with journalists, become a trusted expert source, and turn one feature into an ongoing media snowball effect.

Real Founder Stories

Hear how members of the PR Starter Pack community—like Dr. Ross Radusky and Dr. Greta—used Gloria’s system to consistently land press coverage year-round by pitching with clarity and confidence.

Key Takeaways

 ✅ PR success is built through mindset and momentum
 ✅ Your story is your most powerful marketing asset
 ✅ Consistency > perfection when it comes to pitching
 ✅ Everything you want is on the other side of the send button

If you’re ready to stop relying on social media algorithms and start getting free, organic press that builds your credibility and SEO, this episode is your roadmap.

Resources Mentioned:

Get the AI Visibility + PR Training

Get Found on AI Search

Join the Small Biz PR Pros Facebook Group

DM the word “PITCH” to us on Instagram to get a pitching freebie https://www.instagram.com/gloriachoupr 

Connect with Gloria Chou on LinkedIn https://www.linkedin.com/in/gloriaychou 

Join Gloria Chou's PR Community https://www.facebook.com/groups/428633254951941

Additional Resources:

Listen On Your Favorite Podcast Platform

Follow the Podcast

Follow & Review on Apple Podcasts

Are you following my podcast? If you’re not, I want to encourage you to do that today so you don’t miss any future episodes!

I would also appreciate it if you would leave me a review! Reviews help me make sure I am providing the content that you need! Plus, you will be entered to WIN a 1:1 pitch writing session with me where I will help you find your press-worthy angle! Click here to review, select “Ratings and Reviews” and “Write a Review”.