What happens when virtual reality co-ops scent for immersive experiences in intentionally manipulative ways to help people become more capable, more at peace, and better equipped to navigate real life? As a tech podcast, which we are now, we are investigating how the power of scent is used in virtual reality applications for good and for evil (maybe?). We have CEO Aaron Wisniewski of OVR Technology on to talk about how they're incorporating scent into virtual reality for all sorts of applications, such as but not limited to: healthcare, mental health, therapy, education, military, and civil service training. 

[What we smell like: Crabtree & Evelyn Raw Instinct, YSL Black Opium Extreme]

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Why are the richest and famous-est simply not bathing? And why are they running their mouths about it when they should be running their faucets? Your hosts investigate, disagree (about Jake Jellyhall), sort of agree (about our collective disconnect between the theater of hygiene vs actual cleanliness),  and wax chaotic about bathtub time sucks, sedentary lifestyles, and certain words that are not for the straights.

[What we smell like today: Aesop Erémia, Bel Rebel Peach Me]

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There have been some events happening in the world that can be smelled and then thought about: The Fenty ParFUM: What it smells like. What it's made of. What's the deal with that logo. Also, Rihanna's government name is Robyn?? (It is.)  Also, all these scented stunt products from IKEA and Ford. Plus, some very fascinating and confusing scientific discoveries in a bug's nose about how olfactory receptors work -- that while being very exciting, we are not entirely sure what it means? But we're trying. And that's what matters. Sort of. 

New science about how olfactory receptors works: https://www.nature.com/articles/s41586-021-03794-8

That Ford Mach-Eau gasoline(a) perfume that NO ONE CAN BUY: https://media.ford.com/content/fordmedia/feu/en/news/2021/07/14/ford-mach-eau.html

[What we smell like today: Ex Nihilo The Hedonist,  Burberry Her]

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We all remember navigating the mall through the huge beauty floors (because you always had to enter the mall through a department store for some reason) where your friendly fragrance sales associates would be demo-ing the latest,  pungiest (you know what I mean), designer-iest fragrances. Well, we have always wondered what it's like to have one of the most glamorous jobs at the mall: perfume girl. So we decided to talk to one former fragrance demo (and current illustrator and artist extraordinaire), Lauren Tamaki, who has over 10 years of behind-the-counter experience shilling scents to the world (well the part of the world that visited Canadian department stores). Selling fragrance is not unlike speed dating — you're getting to know someone's desires and aspirations and what makes them cringe or go weak in the knees — all in just one sense. It is also not unlike a well-heeled territorial game of survival of the spritziest, as Ms. Tamaki tells us from her time on the sales floor. 

Check out Lauren Tamaki's  work: http://laurentamaki.com/

[What we smell like today: Victoria's Secret Tease Crème Cloud, Burberry Hero]

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The smell of love is not quite the same thing as the scent of lust. The latter is more... slutty for lack of a more polite word. But along all the lines of all things amorous and sessual, the scents we associate with attraction, sex, and love are often not quite the odors present in either context. And sometimes  they are.  So that's what we're talking about in this definitely not PG episode. 

[What we smell like: Floraiku One Umbrella For Two,  Byredo X Oliver Peoples]

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So you thought targeted ads would stop at just your eyes and your ears? No, they're coming for your nose as well — in fact, they've been  there and you may or may not have even been aware of it. Some such companies like our guests for this episode, Air Aroma, are responsible for curating the olfactive vibes  in any kind of space, from hotel lobbies to fancy stores, homes of the rich and famous, car dealerships, cruise ships, airline lounges, and even medical offices. In this episode, we discuss scent marketing and just how effective an odor can be for experiential value, emotional manipulation (in a good way), as well as capitalist agendas.

[What we smell like: Vilhelm Parfumerie Moon Carnival, Juliette Has A Gun Not A Perfume]

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Another bi-annual round of AMA Q&As submitted by our dear and loyal SYL listeners. We cover all sorts of topics, including career stuff, beauty products that are just OK, Tynan's eternal scourge with Santal 33, things to buy, things not to buy, the capitalist success paradigm, and other things of absolutely no libelous nature whatsoever. Get to know a bit more about the SYL hosts... six months after they did one of these interrogation episodes  previously. 

[Fragrances mentioned: By Kilian Rolling In Love, Atelier Cologne Musc Imperial]

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If you've watched any beauty YouTube (or Instagram) in the past decade you're likely well aware of Huda Beauty. But the brand's co-founder Mona Kattan also has an extremely high-profile (perhaps the highest) side hustle with KAYALI, a very fancy fragrance brand. Perhaps you've heard about it from Tynan absolutely losing it over Sweet Diamond Pink Pepper in previous episodes, or more likely from Mona herself because she is much more influential than we, and also she runs the brand, obviously. 

Well, lucky for us, Mona has a new scent that's perfect for now (summer) and also forever! Utopia Vanilla Coco 21 (which Sable will undoubtedly refer to as UVC21), is Kayali's seventh fragrance and the antidote to a year+ long lockdown. She talks about bringing the scent to life and how Kayali got its start from her passion for scent and perfume, the immersive culture of fragrance in Dubai, and what it's like running a few of the world's  most beloved beauty brands.

[What we smell like today: Lisse Bo, By Kilian Good Girl Gone Bad]

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We are discussing Tynan's most loathed topic: deodorant. And in an attempt to talk about anything but this topic, he deftly veers the discussion around to: pimple-popping (videos and IRL), scabies, ballsacks, natural beauty's foibles, the clothes that make B.O. even worse, sunscreen (again), sexual handshakes, and of course the deodorants we actually like because they work. (You have to listen to the episode to learn those, you thought you could cheat just by looking at the episode notes, did you??)

If you're wondering whether natural deodorants are better than ones with aluminum, this New York Times article is helpful.

And if you want to learn more about Sable's stress sweat saga, she wrote about it on Allure.

[What we smell like today:  Britney Spears Believe, Persons Of Interest Two  Wolves]

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Everyone knows that when you start smelling that sweetly tropical scent of sunscreen on everyone's skin, summer is officially here. But what is that particular scent that we all seem to just know? We do a not-that-deep dive into our favorite sunscreen brands' telltale fragrances and get into what our favorite classic summer fragrances are for getting into all the kinds of trouble that only this hellishly horny season can enable.

[What we smell like today: Louis Vuitton On The Beach, Coppertone "Scent of Summer" (It doesn't actually exist as a product, sorry)]

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