Co Founder of Finder.com the globally successful comparison website has a new book – Go Live, how to launch… anything. Fred wants to know about my life as an author, how did I write, who did I write for and most importantly why did I write a book. He asks about promotion after the launch and I share with him that a book is not dissimilar to launching any product. I talk through what I did that worked, what I did that didn’t work and what I would have done differently. This is a great episode that is relevant to anyone who is going to launch a product – or perhaps is thinking about becoming an author.

Thanks to our season sponsor - Bendigo Bank EFTPOS and Ecommerce powered by TYRO, see the link below 

https://www.bendigobank.com.au/business/payments-and-merchant-services/tyro/

How to launch a product linkedin-learning.pxf.io/doLBRK

Buy Fred's book here: 

 https://www.amazon.com.au/Go-Live-principles-launch-global/dp/1922611042/ref=sr_1_1?dchild=1&keywords=fred+schebesta&qid=1622783955&sr=8-1

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